Manuela Gabor | Petru Maior University (original) (raw)

Papers by Manuela Gabor

Research paper thumbnail of The stage of Romanian agriculture in the context of Romanian’s new status as the member of the European Union

Lucrări Ştiinţifice Universitatea De Stiinte Agricole Şi Medicină Veterinară Ion Ionescu De La Brad Iaşi Seria Agronomie Romania, Dec 28, 2007

Research paper thumbnail of Statistics tests used in data analysis

Research paper thumbnail of Brand - Communication Tool Versus Social Responsibility Tool

Research paper thumbnail of Applied Social Science: Communication Studies, cap. Brand vs. social responsability

Research paper thumbnail of The Application of Main Component Analysis Method on Indicators of Romanian National Authority for Consumers Protection Activities

The Amfiteatru Economic Journal, 2010

The National Authority for Consumers Protection, Romania (NACP Romania) is the institution which ... more The National Authority for Consumers Protection, Romania (NACP Romania) is the institution which records various trends from one development region to another as well as from one county to another. The indicators of NACP Romania activities are firmly correlated with other important macroeconomic indicators, even at the level of Romanian counties, hypothesis verified by the authors in a previous research. The paper tests the hypothesis that in the last decade there have been numerous structural changes regarding the economic indicators at county level and we will analyze the evolution of these structural changes in two different periods, respectively year 2000 and 2006, and especially the clustering of Romanian counties, taking into account the macroeconomic indicators and those recorded by NACP Romania, using a descriptive method of data analysis, the principal component analysis (PCA). By applying the PCA method, we can obtain useful information for NACP that, according to its specific tasks, cooperates with local government authorities regarding the development of consumer education strategy and the organization of control activities. In this regard, depending on the level of economic development of each county, the consumption characteristics of the population, the earnings level, as well as the GDP per capita, the NACP can develop differentiated strategies, adapted to the features of each county.

Research paper thumbnail of Endowment with Durable Goods: Welfare Indicator of Romanian Family

Research paper thumbnail of Changes of the European countries distributions based on entrepreneurship and social economic sustainable development indicators

Entrepreneurship and sustainable development are considered two of the most important keyelements... more Entrepreneurship and sustainable development are considered two of the most important keyelements to assure the social-economic development. Our paper analyses indicators of the entrepreneurial activities and sustainable development indicators in European countries before the international crises has begun. The research results are based on data and information collected from Eurostat and Global Entrepreneurship Monitor (GEM) data bases. In a previous research, we have obtained new factors, respectively principal components based on entrepreneurship and sustainable development indicators, applying Principal Components Analysis (PCA), using SPSS software package. The results show the similarities and the differences of the European countries distribution based on the indicators of both entrepreneurship and sustainable development which are combining with each other.

Research paper thumbnail of Types of non-probabilistic sampling used in marketing research. „Snowball” sampling

A significant way of investigating a firm’s market is the statistical sampling. The sampling typo... more A significant way of investigating a firm’s market is the statistical sampling. The sampling typology provides a non / probabilistic models of gathering information and this paper describes thorough information related to network sampling, named “snowball” sampling. This type of sampling enables the survey of occurrence forms concerning the decision power within an organisation and of the interpersonal relation network governing a certain collectivity, a certain consumer panel. The snowball sampling may be successfully applied for surveying the main sides of communication and decisions within a firm, institution or consumers.

Research paper thumbnail of Marketing previsions – scientific decision management tool and key factor for the national and international success of Romanian firms. The Box – Jenkins procedure for marketing data forecast

Research paper thumbnail of Types of non – probabilistic sampling used in marketing research. Quota sampling. Purposive (judgment) sampling

A significant way of investigating a firm's market is the statistical sampling. The sampling typo... more A significant way of investigating a firm's market is the statistical sampling. The sampling typology provides a non / probabilistic models of gathering information and this paper describes thorough information related to network sampling, named "snowball" sampling. This type of sampling enables the survey of occurrence forms concerning the decision power within an organisation and of the interpersonal relation network governing a certain collectivity, a certain consumer panel. The snowball sampling may be successfully applied for surveying the main sides of communication and decisions within a firm, institution or consumers.

Research paper thumbnail of Non – probabilistic sampling use in qualitative marketing research. Haphazard sampling. Volunteer sampling

According to marketing, the firm should focus on the market, to a market for it, it should involv... more According to marketing, the firm should focus on the market, to a market for it, it should involve in the economic-social environment structures, it should syncronize its activity with the dynamism and directions enforced by this environment development. To achieve all ...

Research paper thumbnail of Marketingul activităţii de invenţie şi inovare în institutele de cercetare din România

Research paper thumbnail of Metode statistice şi econometrice aplicate în economie – culegere de probleme (Statistical and econometric methods applied in economy - exercises)

Research paper thumbnail of Brand - tool of intercultural communication

Research paper thumbnail of Statistical methods – components of differentiation strategies of durable goods market in Romania

Research paper thumbnail of An Analysis of the Communication Approach of the Adventure Tourism Providers from Romania

Research paper thumbnail of Development of entrepreneurship in adventure tourism – a new form within Romanian tourism – a possible solution for tourism to leave the crisis in Romania

Research paper thumbnail of Study of perception concerning „emblematic” objectives of the world tourism within Romanian youth by means of the Kelly grid

Research paper thumbnail of Comportamentul consumatorului – studii de caz, aplicaţii, cercetări (Consumer behavior – case studies, applications, researches)

Research paper thumbnail of Retailer – Consumer Relationships for Durable Goods Market In Romania. A Multimethod Analysis

The durable goods market in Romania has many features thanks to simultaneously: acquisition way, ... more The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in relation to banking policies etc. These characteristics are found in the low endowment with durable goods of households in Romania, and that generate features of the acquisition process, the decision taking process of durable goods and implicitly of retailer – consumer relationships. This paper covers the last aspect, being used a representative urban sample of 300 households, the following methods being used for data processing: 2test bivariate, ANOVA, Wilcoxon test, Cronbach alpha, split – half, the goal of this paper being that to provide new results referring to retailer – consumer relationships for the durable goods market in Romania, that confirm or infirm the foreign research results..

Research paper thumbnail of The stage of Romanian agriculture in the context of Romanian’s new status as the member of the European Union

Lucrări Ştiinţifice Universitatea De Stiinte Agricole Şi Medicină Veterinară Ion Ionescu De La Brad Iaşi Seria Agronomie Romania, Dec 28, 2007

Research paper thumbnail of Statistics tests used in data analysis

Research paper thumbnail of Brand - Communication Tool Versus Social Responsibility Tool

Research paper thumbnail of Applied Social Science: Communication Studies, cap. Brand vs. social responsability

Research paper thumbnail of The Application of Main Component Analysis Method on Indicators of Romanian National Authority for Consumers Protection Activities

The Amfiteatru Economic Journal, 2010

The National Authority for Consumers Protection, Romania (NACP Romania) is the institution which ... more The National Authority for Consumers Protection, Romania (NACP Romania) is the institution which records various trends from one development region to another as well as from one county to another. The indicators of NACP Romania activities are firmly correlated with other important macroeconomic indicators, even at the level of Romanian counties, hypothesis verified by the authors in a previous research. The paper tests the hypothesis that in the last decade there have been numerous structural changes regarding the economic indicators at county level and we will analyze the evolution of these structural changes in two different periods, respectively year 2000 and 2006, and especially the clustering of Romanian counties, taking into account the macroeconomic indicators and those recorded by NACP Romania, using a descriptive method of data analysis, the principal component analysis (PCA). By applying the PCA method, we can obtain useful information for NACP that, according to its specific tasks, cooperates with local government authorities regarding the development of consumer education strategy and the organization of control activities. In this regard, depending on the level of economic development of each county, the consumption characteristics of the population, the earnings level, as well as the GDP per capita, the NACP can develop differentiated strategies, adapted to the features of each county.

Research paper thumbnail of Endowment with Durable Goods: Welfare Indicator of Romanian Family

Research paper thumbnail of Changes of the European countries distributions based on entrepreneurship and social economic sustainable development indicators

Entrepreneurship and sustainable development are considered two of the most important keyelements... more Entrepreneurship and sustainable development are considered two of the most important keyelements to assure the social-economic development. Our paper analyses indicators of the entrepreneurial activities and sustainable development indicators in European countries before the international crises has begun. The research results are based on data and information collected from Eurostat and Global Entrepreneurship Monitor (GEM) data bases. In a previous research, we have obtained new factors, respectively principal components based on entrepreneurship and sustainable development indicators, applying Principal Components Analysis (PCA), using SPSS software package. The results show the similarities and the differences of the European countries distribution based on the indicators of both entrepreneurship and sustainable development which are combining with each other.

Research paper thumbnail of Types of non-probabilistic sampling used in marketing research. „Snowball” sampling

A significant way of investigating a firm’s market is the statistical sampling. The sampling typo... more A significant way of investigating a firm’s market is the statistical sampling. The sampling typology provides a non / probabilistic models of gathering information and this paper describes thorough information related to network sampling, named “snowball” sampling. This type of sampling enables the survey of occurrence forms concerning the decision power within an organisation and of the interpersonal relation network governing a certain collectivity, a certain consumer panel. The snowball sampling may be successfully applied for surveying the main sides of communication and decisions within a firm, institution or consumers.

Research paper thumbnail of Marketing previsions – scientific decision management tool and key factor for the national and international success of Romanian firms. The Box – Jenkins procedure for marketing data forecast

Research paper thumbnail of Types of non – probabilistic sampling used in marketing research. Quota sampling. Purposive (judgment) sampling

A significant way of investigating a firm's market is the statistical sampling. The sampling typo... more A significant way of investigating a firm's market is the statistical sampling. The sampling typology provides a non / probabilistic models of gathering information and this paper describes thorough information related to network sampling, named "snowball" sampling. This type of sampling enables the survey of occurrence forms concerning the decision power within an organisation and of the interpersonal relation network governing a certain collectivity, a certain consumer panel. The snowball sampling may be successfully applied for surveying the main sides of communication and decisions within a firm, institution or consumers.

Research paper thumbnail of Non – probabilistic sampling use in qualitative marketing research. Haphazard sampling. Volunteer sampling

According to marketing, the firm should focus on the market, to a market for it, it should involv... more According to marketing, the firm should focus on the market, to a market for it, it should involve in the economic-social environment structures, it should syncronize its activity with the dynamism and directions enforced by this environment development. To achieve all ...

Research paper thumbnail of Marketingul activităţii de invenţie şi inovare în institutele de cercetare din România

Research paper thumbnail of Metode statistice şi econometrice aplicate în economie – culegere de probleme (Statistical and econometric methods applied in economy - exercises)

Research paper thumbnail of Brand - tool of intercultural communication

Research paper thumbnail of Statistical methods – components of differentiation strategies of durable goods market in Romania

Research paper thumbnail of An Analysis of the Communication Approach of the Adventure Tourism Providers from Romania

Research paper thumbnail of Development of entrepreneurship in adventure tourism – a new form within Romanian tourism – a possible solution for tourism to leave the crisis in Romania

Research paper thumbnail of Study of perception concerning „emblematic” objectives of the world tourism within Romanian youth by means of the Kelly grid

Research paper thumbnail of Comportamentul consumatorului – studii de caz, aplicaţii, cercetări (Consumer behavior – case studies, applications, researches)

Research paper thumbnail of Retailer – Consumer Relationships for Durable Goods Market In Romania. A Multimethod Analysis

The durable goods market in Romania has many features thanks to simultaneously: acquisition way, ... more The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in relation to banking policies etc. These characteristics are found in the low endowment with durable goods of households in Romania, and that generate features of the acquisition process, the decision taking process of durable goods and implicitly of retailer – consumer relationships. This paper covers the last aspect, being used a representative urban sample of 300 households, the following methods being used for data processing: 2test bivariate, ANOVA, Wilcoxon test, Cronbach alpha, split – half, the goal of this paper being that to provide new results referring to retailer – consumer relationships for the durable goods market in Romania, that confirm or infirm the foreign research results..

Research paper thumbnail of Marketingul și comportamentul consumatorului organizațional