Adarrah Angulo | University of the Philippines (original) (raw)

Papers by Adarrah Angulo

Angulo, A.J., Auman, A., & Tito, M.G. (2019). Matibay o Marupok?: A Content Analysis on the Repre... more Angulo, A.J., Auman, A., & Tito, M.G. (2019). Matibay o Marupok?: A Content Analysis on the Representation of Women in the Three Highest-Grossing Filipino Films. Unpublished Undergraduate Thesis, University of the Philippines Cebu Department of Mass Communication, College of Communication, Art, and Design.

Since the appearance of women in film in as early as the 1910s, female cinematic portrayal has been consistently characterized in an incomplete and hyper-traditional manner. This thesis examines the representation of women in the top three highestgrossing Philippine films through a derivational multi-level analysis. By observing the Theory of Intratextuality, it identifies the characterization of fourteen (14) female characters (determined by physical appearance and attractiveness, socioeconomic status, language, personality and behavior, and interpersonal relationships) to discern each portrayal’s prominence, treatment, and tone.1 With stereotypes being perpetuated in film and influencing real-life perceptions of women, each portrayal is categorized2 so as to probe into recurring trends, in keeping with the Feminist Film Theory. Through coding forms and Multimodal Discourse Analysis, the study reveals The Hows of Us (2018), The Super Parental Guardians (2016), and Gandarrapiddo: The Revenger Squad (2017) as marked with subtle stereotypical traps and multifaceted progression in their representation of women. This challenges old and clear-cut dichotomies in female portrayal, and confers a skeptical echo in the question of matibay o marupok.

1 Quistadio’s (2007) research Stereotyping of the Bisaya in Selected Philippine Comedy Films employed the
variables of prominence, treatment, and tone in studying the type of portrayal of Bisaya characters.
2 Based on related findings (Gallagher, 1980; Murphy, 2015; Roso, 2008; Roces, 2010; and Zheng, 2011).

Angulo, A.J., Auman, A., & Tito, M.G. (2019). Matibay o Marupok?: A Content Analysis on the Repre... more Angulo, A.J., Auman, A., & Tito, M.G. (2019). Matibay o Marupok?: A Content Analysis on the Representation of Women in the Three Highest-Grossing Filipino Films. Unpublished Undergraduate Thesis, University of the Philippines Cebu Department of Mass Communication, College of Communication, Art, and Design.

Since the appearance of women in film in as early as the 1910s, female cinematic portrayal has been consistently characterized in an incomplete and hyper-traditional manner. This thesis examines the representation of women in the top three highestgrossing Philippine films through a derivational multi-level analysis. By observing the Theory of Intratextuality, it identifies the characterization of fourteen (14) female characters (determined by physical appearance and attractiveness, socioeconomic status, language, personality and behavior, and interpersonal relationships) to discern each portrayal’s prominence, treatment, and tone.1 With stereotypes being perpetuated in film and influencing real-life perceptions of women, each portrayal is categorized2 so as to probe into recurring trends, in keeping with the Feminist Film Theory. Through coding forms and Multimodal Discourse Analysis, the study reveals The Hows of Us (2018), The Super Parental Guardians (2016), and Gandarrapiddo: The Revenger Squad (2017) as marked with subtle stereotypical traps and multifaceted progression in their representation of women. This challenges old and clear-cut dichotomies in female portrayal, and confers a skeptical echo in the question of matibay o marupok.

1 Quistadio’s (2007) research Stereotyping of the Bisaya in Selected Philippine Comedy Films employed the
variables of prominence, treatment, and tone in studying the type of portrayal of Bisaya characters.
2 Based on related findings (Gallagher, 1980; Murphy, 2015; Roso, 2008; Roces, 2010; and Zheng, 2011).