PIF TICK Certification - Patient Information Forum (original) (raw)

PIF TICK certification shows your information is produced to the highest possible standards, increasing public trust. Going through PIF TICK certification also improves and streamlines your production process. This lets you concentrate on what matters most – producing health information which is evidence-based, up-to-date and easy to use and understand.

The PIF TICK is unique. It is the only independently-assessed certification for both print and digital health information. To gain the PIF TICK and become a Trusted Information Creator you must show your information production process meets 10 key criteria.

Gaining, and retaining, the PIF TICK shows you are committed to producing trusted health information. It also helps improve how you are producing information. In a 2024 survey, Trusted Information Creators said their production process had been strengthened and streamlined by taking part in the PIF TICK assessment process.

The PIF TICK allows you to publicly demonstrate your commitment to trusted health information. We feature all certified creators on our public-facing PIF TICK website, social media channels and in our directory which is updated every six months.

Certification improves your information production process and ensures your resources meet the needs of users. In a 2024 survey, 8 in 10 Trusted Information Creators said PIF TICK certification had transformed or improved their health information production. Nine in 10 would recommend the scheme. PIF TICK members are encouraged to collaborate and share their expertise for the benefit of all. Want to know more? Check out our frequently asked questions page here.

The PIF TICK has guided the evolution of health information and how our team approaches the development of content to make it more accessible, easy to understand and inclusive.

Health Content Manager

Guy’s and St Thomas’ NHS Foundation Trust

Who is certified?

The PIF TICK is truly cross-sector. Certified members include national health charities, NHS Trusts, professional bodies, pharmaceutical companies, private companies and individuals. You can see the full list of certified Trusted Information Creators via the PIF TICK website.

Benefits for the public

People want to know the information they are viewing is trustworthy. Consumer research carried out by PIF found 8 in 10 people would look for a quality mark on health information. Their top three priorities – evidence, plain language and trained staff – are reflected in the PIF TICK criteria today.

The public-facing PIF TICK website helps users easily find Trusted Information Creators. It also includes free resources to help them identify misinformation and understand key topics like patient data and BMI. The PIF TICK directory allows healthcare professionals, support staff and community organisations to quickly and easily signpost people to certified information creators.

Being certified by PIF as a Trusted Content Creator is part of a larger effort of work to address health inequalities. Our aim is to make sure that all patient information produced by Pfizer is simple to understand. The PIF TICK logo tells patients that the information being provided is accurate and clear.

Berkeley Phillips, Country Medical Director, Pfizer UK