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Updates, news, and opportunities for app and game developer businesses
Essentials
Topics
Resources
Topics
Resources
Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
Play Academy
Get online training, targeted for every stage of your business growth.
Insights
Find the most impactful reports and insights to drive your app growth.
Case studies
See real-world stories and businesses thriving on Google Play.
#WeArePlay
Learn about the global community building amazing apps on Google Play.
Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For reaching new audiences
Google Play Games
For childrens' app
For content and media apps
Pilot programs
For reaching new audiences
Google Play Games
For childrens' app
For content and media apps
Pilot programs
Play Console
Learn about Play Console features and leverage our best practices.
Learn about Play Console features and leverage our best practices.
Test
Release
Grow
Quality
Monetize
Manage
Catch up on past newsletters
- Play: March 2026 A new era for choice and openness: we are evolving our business model to build on Android’s long history of openness in three key ways. Read now
- Games: March 2026 New updates to level up your game’s success: discover the latest updates to the Google Play Games Level Up program. Read about optimizing your game’s reach and more. Read now
- Play: February 2026 The First Beta of Android 17 is here: test your apps with the first release of Android 17. This build introduces enhanced camera and media capabilities, connectivity optimizations, and more. Read now
- Play: January 2026 New Play Console feature: Save for later - enjoy more control when you send changes for review with Play Console’s new Save for later feature. Hold back changes that aren’t ready, and much more. Read now