Pre-registration | Google Play Console (original) (raw)
Create excitement and awareness of your apps and games before they’re launched
- Build anticipation
Publish your store listing before you launch with a call to action that will improve your metrics on launch day. - Start building user relationships
Users who pre-register for your game will receive a notification at launch, and eligible devices will be able to have the game auto-installed. - Offer rewards
Help drive interest, installs, day-1 conversions, and retention by offering users a reward for pre-registering for your app or game.
Best practices
- Turn on pre-registration 3-6 weeks before your planned launch date and prior to starting your pre-registration marketing campaign.
- Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day.
- Drive traffic to your store listing by including the official pre-registration badge throughout your marketing campaign.
- Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch.
- Capture people’s interest and generate an early install base for your app or game before a launch with App campaigns for pre-registration.
- Allow users to engage with your app or game before launch with a Google Play Instant version.
Find out more
- Maximize pre-launch momentum Learn how pre-registration can help you capture consumer demand and activate it at launch Start training
- Pre-launch best practices for mobile games Release early versions of your app for feedback and drive awareness with a pre-registration campaign Learn more
- How to implement pre-registration Enable pre-registration for your app or game with these step-by-step guides on the Play Help Center Learn more
- Pre-launch marketing tools Learn how to use our tools to customize and experiment with your store presence in this talk from Google I/O'19 Watch video
Nexon increases retention and monetization with pre-registration rewards
League of Legends: Wild Rift drove nearly 40M pre-registrations on Google Play
More on growing your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Console features
- Store listings Make a great first impression on potential users with a strong Play store listing
- Store listing experiments Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
- Acquisition reporting Track acquisition trends and see which sources are driving the highest quality impressions
- Play Games Services Help acquire, engage, and retain players with premium features like automatic sign-in, leaderboards, achievements and friends
Try Pre-registration
Create excitement and awareness of your apps and games before they’re launched
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