Subscription setup | Google Play Console (original) (raw)
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
- Maximize acquisition
Attract new subscribers with free trials, introductory pricing, and promotions across Google. - Retain your customers
Reduce subscriber churn by offering grace periods, account holds, pause, upgrades, and downgrades. - Customize your subscriptions
Tailor your subscriptions to your needs with adjustable billing frequency, localized pricing, and price changes.
Best practices
- Let users try your app before subscribing by offering a free trial for a duration of your choosing or specify an introductory price that applies to a set number of billing periods.
- Offer the option to pay over time with an installment subscription for users considering a long-term subscription, such as an annual plan (currently available in France, Italy, Spain and Brazil).
- Allow your subscribers to update their payment method if a recurring payment is declined with grace periods.
- Add the ability for users to switch from one plan to another (upgrade or downgrade) or to re-sign up to keep access.
- To reduce voluntary churn and provide users an alternative to canceling their subscription, you can enable users to pause their subscription.
Find out more
- How to create a subscription Learn how to add a subscription to your app, including your responsibilities as a developer. Learn more
- Driving buyer behavior with subscriptions Learn how to optimize your subscriptions revenue stream based on user motivations and engagement behavior. Learn more
- Developer documentation Learn how to use Google Play Billing to enable subcription-specific features in your app. Learn more
- Subscription models for games Learn how to apply a subscriptions model to your game with a free, on-demand course from Play Academy. Start training
Game developers boost engagement with Google Play subscriptions
Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.
More on monetizing with Play Commerce
Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.
Console features
- Subscription reporting Understand the performance of your subscription business with an in-depth analysis of key metrics
- Acquisition reporting Track acquisition trends and see which sources are driving the highest quality impressions
Try Subscription setup
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
Essentials
Find the tools and guidance you need to accomplish your goals with Google Play.
Find the tools and guidance you need to accomplish your goals with Google Play.
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