mohammad omranifard | Politecnico di Milano (original) (raw)
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Papers by mohammad omranifard
Tehnički glasnik
In this study, e-commerce satisfaction and sales growth by considering the role of trust in socia... more In this study, e-commerce satisfaction and sales growth by considering the role of trust in social commerce are examined. In a trust-based environment, tools such as coercion to secure trades lose their effectiveness. Instead, people are willing to pay back and believe in honesty. Trust fosters market work, increases the willingness of individuals to interact and collaborate with groups, and provides a thriving network of voluntary gatherings. Trust, on the other hand, affects a person's satisfaction, purchase intention, and buying behavior. This study is conducted to examine e-commerce satisfaction and sales growth by considering the role of trust in social commerce. Therefore, a model is proposed to achieve the main goal using structural equation modeling (SEM). The hypotheses are then tested using Amos and 22spss software. In the inferential statistics section, the normal distribution of the variables is first examined using the Smirnov-Kolmogorov test. Since the significance...
Tehnički glasnik
In this study, e-commerce satisfaction and sales growth by considering the role of trust in socia... more In this study, e-commerce satisfaction and sales growth by considering the role of trust in social commerce are examined. In a trust-based environment, tools such as coercion to secure trades lose their effectiveness. Instead, people are willing to pay back and believe in honesty. Trust fosters market work, increases the willingness of individuals to interact and collaborate with groups, and provides a thriving network of voluntary gatherings. Trust, on the other hand, affects a person's satisfaction, purchase intention, and buying behavior. This study is conducted to examine e-commerce satisfaction and sales growth by considering the role of trust in social commerce. Therefore, a model is proposed to achieve the main goal using structural equation modeling (SEM). The hypotheses are then tested using Amos and 22spss software. In the inferential statistics section, the normal distribution of the variables is first examined using the Smirnov-Kolmogorov test. Since the significance...