Pui Yu O | Hong Kong Polytechnic University (original) (raw)

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Research paper thumbnail of How important is aroma enhancing guests’ experience in the luxury hotel market?

Nowadays, luxury hotels face fierce competition over saturated visual, auditory branding and mark... more Nowadays, luxury hotels face fierce competition over saturated visual, auditory branding and marketing strategies. The role of scent in brand differentiation and guest experience enhancement becomes more significant as guests are able to distinguish different hotels from their signature fragrance.
This research aims at analysing the importance of aroma in customer experience enhancement in luxury hotel market by studying the effect of scent over Sheraton Hotels, Shangri-La Hotels and Resorts and Langham Hotels as benchmark. In order to achieve such objectives, primary data has been collected through structured interview and questionnaires. Based on the on the perceptions and opinions from respondents, it can be concluded that the effects of scent are undeniable. Effective use of scent enables luxury hotels to gain competitive advantages to achieve successful goals. Researcher’s suggestions about signature fragrance, brand value and staff members’ work performance are given. Based on the highlight of literature review and findings, luxury hotel Management can have a better understanding on the effect of scent and how to develop with their brand image.

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Research paper thumbnail of A critical evaluation of a public sector tourism policy and its value for tourism development (United Kingdom)

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Research paper thumbnail of A critical analysis of the impacts imposed by the operations of a Renaissance on a Sharm El Sheikh and an evaluation of the existing strategy of the Renaissance Golden View Beach Resort to mitigate the negative impacts and increase the positive impacts

This repots aims at analysing global importance of Renaissance Sharm El Sheikh Golden View Beach ... more This repots aims at analysing global importance of Renaissance Sharm El Sheikh Golden View Beach Resort under Marriott International in areas like property location and destination. It also critically analyses and reviewing current situation by means of BCG Matrix, Perceptual Map, PESTEL, Porter Five Forces and target market. Reviewing external factors that might affect their approaches by comparing their strengths and weaknesses of their sustainable strategies as well. At last, recommendations are proposed for further improvements and sustainability.

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Research paper thumbnail of Regular Assignment: A critical analysis of the capacity management strategy of Alton Tower

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Research paper thumbnail of Koyo Jeans Business Report

Critical Evaluation of Organisation’s Environmental (current countries/regions) Critical Evalua... more Critical Evaluation of Organisation’s Environmental (current countries/regions)
Critical Evaluation of Internationalization strategy

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Research paper thumbnail of Marketing report of Nestle 2014

Comparasion Cerelac Products between India and United Kingdom

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Research paper thumbnail of How important is aroma enhancing guests’ experience in the luxury hotel market?

Nowadays, luxury hotels face fierce competition over saturated visual, auditory branding and mark... more Nowadays, luxury hotels face fierce competition over saturated visual, auditory branding and marketing strategies. The role of scent in brand differentiation and guest experience enhancement becomes more significant as guests are able to distinguish different hotels from their signature fragrance.
This research aims at analysing the importance of aroma in customer experience enhancement in luxury hotel market by studying the effect of scent over Sheraton Hotels, Shangri-La Hotels and Resorts and Langham Hotels as benchmark. In order to achieve such objectives, primary data has been collected through structured interview and questionnaires. Based on the on the perceptions and opinions from respondents, it can be concluded that the effects of scent are undeniable. Effective use of scent enables luxury hotels to gain competitive advantages to achieve successful goals. Researcher’s suggestions about signature fragrance, brand value and staff members’ work performance are given. Based on the highlight of literature review and findings, luxury hotel Management can have a better understanding on the effect of scent and how to develop with their brand image.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A critical evaluation of a public sector tourism policy and its value for tourism development (United Kingdom)

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A critical analysis of the impacts imposed by the operations of a Renaissance on a Sharm El Sheikh and an evaluation of the existing strategy of the Renaissance Golden View Beach Resort to mitigate the negative impacts and increase the positive impacts

This repots aims at analysing global importance of Renaissance Sharm El Sheikh Golden View Beach ... more This repots aims at analysing global importance of Renaissance Sharm El Sheikh Golden View Beach Resort under Marriott International in areas like property location and destination. It also critically analyses and reviewing current situation by means of BCG Matrix, Perceptual Map, PESTEL, Porter Five Forces and target market. Reviewing external factors that might affect their approaches by comparing their strengths and weaknesses of their sustainable strategies as well. At last, recommendations are proposed for further improvements and sustainability.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Regular Assignment: A critical analysis of the capacity management strategy of Alton Tower

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Koyo Jeans Business Report

Critical Evaluation of Organisation’s Environmental (current countries/regions) Critical Evalua... more Critical Evaluation of Organisation’s Environmental (current countries/regions)
Critical Evaluation of Internationalization strategy

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Marketing report of Nestle 2014

Comparasion Cerelac Products between India and United Kingdom

Bookmarks Related papers MentionsView impact

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