iadonlang tynsong | Pondicherry university (original) (raw)

Uploads

Papers by iadonlang tynsong

Research paper thumbnail of Socio-Economic Consequences For Tourism Due To Pandemic's: With Reference To East Khasi Hills, Meghalaya

International Journal of Disaster Recovery and Business Continuity

Meghalaya is a well-known NorthEast state that provides natural beauties, stunning landscapes, sp... more Meghalaya is a well-known NorthEast state that provides natural beauties, stunning landscapes, splendid clean waterfalls, caverns and live root bridges. It is commonly known as the "Abode of Clouds." Meghalaya is home to three tribes: The Khasi, the Pnar, and the Garo. The Khasi that resides in the central plateau is famous for its native specialties, traditions, festivals and cultures. Its originality and charm have taken travelers from all over the world to their hearts. Moreover, this place has enormous tourist potential. Tourism helps to the country's overall growth and development in two ways: first, by delivering diverse economic values and employment opportunities; and second, by assisting in the development of brand recognition, reputation, and identity in the country. Tourism now plays an important part in people's lives and provides several benefits. Because the essence of the industry is still connected to people traveling, pandemics have a significant influence on the global tourists and hospitality sector. In the past, diseases and pandemics have had an immediate impact on hotels and restaurants, airlines, and travel agencies, resulting in international travel bans, media attention, and government initiatives (Tounta, 2020). Pandemic leads to Socioeconomic problem of various individual. Such as Job security which is seen as the most pressing issue in the tourist sector, causing stress and unhappiness among those who are directly or indirectly involved in the industry. The study is focus on the status of the tourism industry in study area as a result of the pandemic, the impression of the host community during the pandemic, and also the behaviour of the tourists post pandemic. Descriptive research design is adopted for this study and questionnaire are used to collect the primary data from the field. The outcomes of the study shows that pandemic has really impact the socio economic of the stakeholders in the tourism industry. The pandemic has changed the perception of many tourists with regards to not wanting foreign travellers coming to the state and their preferences with whom to travel while still wanting to travel after the pandemic but with extra precautions.

Research paper thumbnail of CURRENT AND FUTURE PROSPECTS OF EVENTS TOURISM WITH REFERENCE TO CHERRY BLOSSOM FESTIVAL, SHILLONG

THE JOURNAL OF ORIENTAL RESEARCH MADRAS, 2021

This paper is highlighting the prospect and challenges of Cherry Blossom festival present in the ... more This paper is highlighting the prospect and challenges of Cherry Blossom festival present in the state of Meghalya. In the 21 st century context, Festivals and events are becoming progressively more important to localities and the tourism industry, especially in regional areas where the available sources of income are more limited than in metropolitan areas (Jackson, Houghton, Russel, & Triandos, 2005). Even in the field of research, people has started to take keen interest in this area, since it is one of the industry which grow rapidly. Meghalaya is known as the Rock Capital of India, to have hosted a number of international events, ranging from films, photography, rock concerts and national and international trade fairs, North East Slow Food and Agro-Biodiversity Society, South Asian Games ets. Through pilot study, the researcher found out that there is a future perspective that this festval can flourish in Meghalaya, although it one of the small state located in the corner of the country, yet one cannot deny the fact that it has a rich culture and also the most happening destination in the country. Exploratory research is adopted for this study since limited number of a study had been done on this area.

Research paper thumbnail of Festival Management

Edward Elgar Publishing eBooks, Aug 25, 2022

Research paper thumbnail of Destination Branding Through Tourism Festivals of Khasi Hills and Garo Hills Region Meghalaya in India

Advances in marketing, customer relationship management, and e-services book series, Feb 3, 2023

Research paper thumbnail of Connecting Cultural and festival in Preserving the Identity: A Case of Nongkrem Festival

Journal Of the Gujarat Research Society

The cultural festivals are one of the essential in preserving the local custom and tradition of a... more The cultural festivals are one of the essential in preserving the local custom and tradition of any society. Especially in the case of small festivals, it is often as seen as the most important upshot for any event. Events can provide tourists with authentic information about culture, their routes and lifestyle. This paper will discuss the linkage between culture and festival of Nongkrem Festival in preserving the cultural identity, Nongkrem Dance Festival was held annually in the month of November at Smit, which is around 15 kilometres to the southwest of Shillong. Nongkrem festival is considered as the major religious festival among the Khasis. It is a five-day long festival which is celebrated for the harvest thanksgiving by the Khasi tribe. This colourful festival had able to attract large numbers of tourists, Attendance figures were highest at the opening and closing ceremonies, such events did lead to a positive self-identification for the local community. A qualitative technique is used for data collection and Narrative method of analysis is used for interpreting the data.

Research paper thumbnail of Socio-Economic Consequences For Tourism Due To Pandemic's: With Reference To East Khasi Hills, Meghalaya

International Journal of Disaster Recovery and Business Continuity

Meghalaya is a well-known NorthEast state that provides natural beauties, stunning landscapes, sp... more Meghalaya is a well-known NorthEast state that provides natural beauties, stunning landscapes, splendid clean waterfalls, caverns and live root bridges. It is commonly known as the "Abode of Clouds." Meghalaya is home to three tribes: The Khasi, the Pnar, and the Garo. The Khasi that resides in the central plateau is famous for its native specialties, traditions, festivals and cultures. Its originality and charm have taken travelers from all over the world to their hearts. Moreover, this place has enormous tourist potential. Tourism helps to the country's overall growth and development in two ways: first, by delivering diverse economic values and employment opportunities; and second, by assisting in the development of brand recognition, reputation, and identity in the country. Tourism now plays an important part in people's lives and provides several benefits. Because the essence of the industry is still connected to people traveling, pandemics have a significant influence on the global tourists and hospitality sector. In the past, diseases and pandemics have had an immediate impact on hotels and restaurants, airlines, and travel agencies, resulting in international travel bans, media attention, and government initiatives (Tounta, 2020). Pandemic leads to Socioeconomic problem of various individual. Such as Job security which is seen as the most pressing issue in the tourist sector, causing stress and unhappiness among those who are directly or indirectly involved in the industry. The study is focus on the status of the tourism industry in study area as a result of the pandemic, the impression of the host community during the pandemic, and also the behaviour of the tourists post pandemic. Descriptive research design is adopted for this study and questionnaire are used to collect the primary data from the field. The outcomes of the study shows that pandemic has really impact the socio economic of the stakeholders in the tourism industry. The pandemic has changed the perception of many tourists with regards to not wanting foreign travellers coming to the state and their preferences with whom to travel while still wanting to travel after the pandemic but with extra precautions.

Research paper thumbnail of CURRENT AND FUTURE PROSPECTS OF EVENTS TOURISM WITH REFERENCE TO CHERRY BLOSSOM FESTIVAL, SHILLONG

THE JOURNAL OF ORIENTAL RESEARCH MADRAS, 2021

This paper is highlighting the prospect and challenges of Cherry Blossom festival present in the ... more This paper is highlighting the prospect and challenges of Cherry Blossom festival present in the state of Meghalya. In the 21 st century context, Festivals and events are becoming progressively more important to localities and the tourism industry, especially in regional areas where the available sources of income are more limited than in metropolitan areas (Jackson, Houghton, Russel, & Triandos, 2005). Even in the field of research, people has started to take keen interest in this area, since it is one of the industry which grow rapidly. Meghalaya is known as the Rock Capital of India, to have hosted a number of international events, ranging from films, photography, rock concerts and national and international trade fairs, North East Slow Food and Agro-Biodiversity Society, South Asian Games ets. Through pilot study, the researcher found out that there is a future perspective that this festval can flourish in Meghalaya, although it one of the small state located in the corner of the country, yet one cannot deny the fact that it has a rich culture and also the most happening destination in the country. Exploratory research is adopted for this study since limited number of a study had been done on this area.

Research paper thumbnail of Festival Management

Edward Elgar Publishing eBooks, Aug 25, 2022

Research paper thumbnail of Destination Branding Through Tourism Festivals of Khasi Hills and Garo Hills Region Meghalaya in India

Advances in marketing, customer relationship management, and e-services book series, Feb 3, 2023

Research paper thumbnail of Connecting Cultural and festival in Preserving the Identity: A Case of Nongkrem Festival

Journal Of the Gujarat Research Society

The cultural festivals are one of the essential in preserving the local custom and tradition of a... more The cultural festivals are one of the essential in preserving the local custom and tradition of any society. Especially in the case of small festivals, it is often as seen as the most important upshot for any event. Events can provide tourists with authentic information about culture, their routes and lifestyle. This paper will discuss the linkage between culture and festival of Nongkrem Festival in preserving the cultural identity, Nongkrem Dance Festival was held annually in the month of November at Smit, which is around 15 kilometres to the southwest of Shillong. Nongkrem festival is considered as the major religious festival among the Khasis. It is a five-day long festival which is celebrated for the harvest thanksgiving by the Khasi tribe. This colourful festival had able to attract large numbers of tourists, Attendance figures were highest at the opening and closing ceremonies, such events did lead to a positive self-identification for the local community. A qualitative technique is used for data collection and Narrative method of analysis is used for interpreting the data.