victor anandkumar | Pondicherry university (original) (raw)

Papers by victor anandkumar

International Journal of Hospitality and Tourism Systems, 2016

Social media has now emerged as an essential tool for tourists looking to not just plan their nex... more Social media has now emerged as an essential tool for tourists looking to not just plan their next vacation but also to use it during their vacation and beyond. This paper has brought to the fore, the motives behind the use of social media as a tool by tourists during the three phases of the tourist lifecycle; Pre-trip, In-Trip and Post-trip. From the primary data collected from domestic and international tourists, the motives that influenced their use of social media across the lifecycle phases have been identified using factor analysis and the relative importance of these factors have been analysed. Knowledge and understanding of these factors will enable destination marketing organizations and other tourism providers to utilize social media as a marketing tool to influence the tourists' travel planning.

International journal of engineering research and technology, 2018

International Journal of Management Studies, Apr 1, 2018

International Journal of Excellence in Tourism , Hospitality and Catering, 2013

Journal of Vacation Marketing, 2015

Shopping festivals are being promoted as tourism products thus attracting large number of tourist... more Shopping festivals are being promoted as tourism products thus attracting large number of tourists who are heterogeneous in their travel motives. Knowledge about tourists’ travel motives would enable destination marketers in meeting their needs. The purpose of this study is to understand the travel motives of tourists who visit the Dubai Shopping Festival and develop a tourist typology based on their motives. Principal component factor analysis was used to identify the motivating factors, following which a cluster analysis was done to classify the tourists into three segments, namely relaxers, multi-motivated seekers and shoppers. Further, Discriminant Analysis was used to identify factors which differentiated the clusters. Theoretical and practical implications of the study are presented.

Purpose: To investigate the front-end effectiveness of CRM strategies in the banking sector in In... more Purpose: To investigate the front-end effectiveness of CRM strategies in the banking sector in India by studying the customer perception of CRM initiatives. Methodology: This is an empirical research which is descriptive in nature and relied mainly on primary data collected through a structured questionnaire to study the perception of Indian customers. Findings: Banks operating in India have failed to impress their customers on their CRM efforts. Various CRM initiates and dimensions measured in this study report unfavorable response. This under-performance has occurred in spite of technological developments and new processes in place Practical implications: The findings will have useful implications for Banks operating in India in order to think in line with the customers’ response. The study emphasizes the importance of retaining profitable customers for a lifetime and the growing importance of CRM in order to better satisfy customers in the Indian Banking Industry. Originality/val...

Social media has evolved into a vital tool for tourists looking to not just plan their next vacat... more Social media has evolved into a vital tool for tourists looking to not just plan their next vacation but also to use it during their holiday and post vacation. The purpose of this study is to understand the influences of critical demographic variables such as age and gender on the intention to use Social media platforms across the three phases of the tourist lifecycle; Pre-trip, In-Trip and Post-trip. About 600 respondents, including both domestic and international tourists visiting the state of Kerala, India were surveyed. The findings of the study indicate that while gender has minimal influence on which Social media platforms are being used, it is younger tourists who are prolific users of various Social media tools. Knowledge and understanding of the specific Social media platforms that are utilized by travellers across the Tourist lifecycle will enable destination marketing organizations and other tourism providers to engage tourists more proficiently using appropriate Social m...

Abstract: Background: Providing an effortless online user experience (UX) for customers is a key ... more Abstract: Background: Providing an effortless online user experience (UX) for customers is a key to the success of any e-commerce business. E-commerce site search is a big factor in this experience and if done right, can provide a significant competitive advantage. However, a 2014 E-commerce search usability report from Baymard Institute finds that site search often does not work well, with only a handful of sites delivering what may be regarded a decent search experience. Purpose: The purpose of this study is to generate a list of best practices in e-commerce site search and benchmark the Indian e-commerce websites against these best practices. Methodology: A set of best practices in site search are generated by reviewing whitepapers and industry reports. About 23 best practices were identified and grouped into five categories, namely search box features, search functionality, search results, personalized search and commerce-enabled search. About 30 Indian online retail websites we...

Psychology Research and Behavior Management

Purpose: This paper aims to reveal the influence of digital competence on perceived stress, burno... more Purpose: This paper aims to reveal the influence of digital competence on perceived stress, burnout and well-being among students studying online during the COVID-19 lockdown in the spring of 2020 and to compare this influence on the basis of studies conducted in four countries. Methods: An exploratory study was conducted in Poland, Lithuania, Turkey and India using a cross-sectional research design. A total of 1097 respondents took part in the survey. Wellbeing was measured by the World Health Organization (WHO) Well-being Index, stress was evaluated using a psychological stress measure (PSM-9) instrument, burnout was evaluated using the Copenhagen Burnout inventory, and digital competence was measured by the Digital Competency Profiler (DCP). Results: The results revealed that social and informational dimensions of digital competencies had a positive influence on dealing with stress or burnout and improved well-being of students studying online during the COVID-19 lockdown. Moreover, the analysis on a country level highlighted that with regard to dealing with stress and burnout, the epistemological dimension of digital competence was the most important for Lithuanians and Indians, the informational dimension for Polish students and the social dimension for Turkish students. Conclusion: The findings support the importance of digital competence on perceived stress, burnout and well-being among students studying online during the COVID-19 lockdown and propose deeper research directions on this phenomenon.

Routledge -Taylor & Francis Group, May 1, 2013

Destinations use branding to differentiate themselves and attract tourists. Dubai and Sharjah hav... more Destinations use branding to differentiate themselves and attract tourists. Dubai and Sharjah have been hosting events like the Dubai Shopping Festival and Sharjah Spring Promotion respectively with the aim of positioning the respective emirates as shopping destinations in the Middle East. There is a paucity of published research on the same. This study is based on secondary data and primary information collected through personal observation of the festival. The findings suggest that while Dubai has benefited from the first mover advantage, Sharjah has lagged behind. The paper will be of interest to Destination Marketing Organizations which seek to promote shopping tourism.

FIIB Business Review

Though luxury products have unique characteristics that predominantly influence online luxury beh... more Though luxury products have unique characteristics that predominantly influence online luxury behaviour, study on luxury shopping websites has received little attention in academic literature. This research investigates how hygiene factors of website design attributes (information quality, functional quality and situational normality) impact on trust and distrust on luxury shopping websites. Free simulation experiments were conducted with 386 subjects and data were collected using a structured questionnaire for this study. The study found that information quality and functional quality have a strong effect on trust and distrust on luxury shopping websites. This study also found that these factors not only act as hygiene factors but also as motivating factors in the luxury context. Surprisingly, situational normality is negatively related to trust and positively related to distrust in the study. Managerial implications regarding the development of luxury websites and research opportu...

Ushus - Journal of Business Management

This study characterises the results of published scientific research in the field of Global Soft... more This study characterises the results of published scientific research in the field of Global Software Product Development (GSD). Based on the analysis of about 22 scholarly articles published between 2001 and 2014, it is observed that in spite of issues and challenges faced in its implementation, GSD is a business necessity. To ensure more successful realisation of the benefits of GSD, co-locating some of the key-roles at global locations along with software development could be exercised. This could have a positive impact on the software product life cycle. This relationship needs to be validated by further research backed with empirical data.

Vision: The Journal of Business Perspective

The success of a brand relies on the extent to which it differentiates itself from the myriad of ... more The success of a brand relies on the extent to which it differentiates itself from the myriad of competitors. As brands seek to become distinctive, brand personality is viewed as a viable metaphor for understanding consumers’ perceptions of brands and for crafting a unique identity in their minds. Measurement and management of brand personality becomes significant in this regard. Most of the existing brand personality scales are either designed to measure the brand personality construct in general or to measure particular categories of brands. There is a lack of a scale which measures the personality of product brands as such. This research tries to fill this lacuna by creating a new product brand personality scale incorporating various advancements in the field of brand personality measurement. This study employs a mixed method approach and the important phases include construct definition, item generation, measure purification, assessment of reliability and validity, and developme...

Cogent Business & Management, 2016

Shopping Festivals are being promoted as tourism products, thus attracting large number of touris... more Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and tourism sectors of a destination. This empirical study discusses the shopping experience of international tourists visiting the Dubai Shopping Festival (DSF). Data was collected from 603 international, English speaking tourists, using the mall intercept technique, during the XVIII edition of the DSF from January to February 2013. Exploratory factor analysis was employed to delineate seven factors which suggest that tourists do not shop independent of the shopping environment. Shopping experience involves much more than the acquisition of goods. Store Attribute, Mall Atmospherics, Safety, Mall Amenities, Product Attribute and Staff Service positively influence tourists' shopping experience. The findings of this study will help the stakeholders in designing specific products and shopping environments.

Http Dx Doi Org 10 1080 13032917 2013 799077, Jul 24, 2013

SSRN Electronic Journal, 2000

Procedia - Social and Behavioral Sciences, 2012

International Journal of Event and Festival Management, 2014

Purpose – Tourists differ in their needs, motives and activities but they can be described based ... more Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives. Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013. Findings – The study found that a total of 23 nationalities differed on their travel motives. Research limitations/implications – Only English-speaking tourists were included in the study. Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organisation in understanding the travel motives of the tourists which would help in developing products and market-specific destination promo...