Betty Crocker Star Matinee - Production & Contact Info (original) (raw)

"Betty Crocker Star Matinee" was a U.S. television anthology hosted by Adelaide Hawley Cumming, who appeared under the General Mills Corporation's 'imaginary baking expert' persona of "Betty Crocker". There were 26 episodes that aired from...See more"Betty Crocker Star Matinee" was a U.S. television anthology hosted by Adelaide Hawley Cumming, who appeared under the General Mills Corporation's 'imaginary baking expert' persona of "Betty Crocker". There were 26 episodes that aired from 1951-1952 on WJZ-TV, which was, at that time, an American Broadcasting Company (ABC) affiliate in New York City. Notable guests included: Audrey Hepburn; David Niven; Veronica Lake; Basil Rathbone; June Lockhart; Raymond Massey; Thomas Mitchell; Teresa Wright; Celeste Holm; Robert Cummings and more.See less