Neural components of social evaluation - PubMed (original) (raw)
Neural components of social evaluation
William A Cunningham et al. J Pers Soc Psychol. 2003 Oct.
Abstract
Evaluative responses appear to involve 2 seemingly distinct sets of processes: those that are automatically activated and others that are more consciously controlled. Using functional magnetic resonance imaging, the authors investigated the brain systems associated with automatic and controlled evaluative processing. Participants made either evaluative (good-bad) or nonevaluative (past-present) judgments about famous names. Greater amygdala activity was observed for names rated as "bad" relative to those rated as "good," regardless of whether the task directly involved an evaluative judgment (good-bad) or not (past-present). Good-bad judgments resulted in greater medial and ventrolateral prefrontal cortex (PFC) activity than past-present judgments. Furthermore, there was greater ventrolateral PFC activity in good-bad judgments marked by greater ambivalence. Together, these findings indicate a neural distinction between processes engaged for automatic and controlled evaluation. Whereas automatic processes are sensitive to simple valence, controlled processes are sensitive to attitudinal complexity.
Comment in
- Introduction to the special section on social neuroscience: promise and caveats.
Harmon-Jones E, Devine PG. Harmon-Jones E, et al. J Pers Soc Psychol. 2003 Oct;85(4):589-93. doi: 10.1037/0022-3514.85.4.589. J Pers Soc Psychol. 2003. PMID: 14561113
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