Alcohol Drinking and Low Nutritional Value Food Eating Behavior of Sports Bettors in Gambling Advertisements - PubMed (original) (raw)

Alcohol Drinking and Low Nutritional Value Food Eating Behavior of Sports Bettors in Gambling Advertisements

Hibai Lopez-Gonzalez et al. Int J Ment Health Addict. 2018.

Abstract

The prevalence of sports betting advertising has become a major concern for gambling regulators, particularly since the legalization of online gambling in many European jurisdictions. Although the composition of gambling advertisement narratives has received some limited attention, nothing is known regarding how betting advertisements (often referred to as "adverts" or "commercials") might be associating gambling with other potentially risky behaviors. The present paper examines the representation of alcohol drinking and low nutritional value food eating in sports betting advertising. By means of a mixed-methods approach to content analysis, a sample of British and Spanish soccer betting adverts was analyzed (N = 135). The results suggest that betting advertising aligns drinking alcohol with sports culture and significantly associates emotionally charged sporting situations such as watching live games or celebrating goals with alcohol. Additionally, alcohol drinking is more frequent in betting adverts with a higher number of characters, linking friendship bonding and alcohol drinking (especially beer) in the context of sports gambling.

Keywords: Advertising; Alcohol; Eating; Gambling; Marketing; Sports betting.

PubMed Disclaimer

Conflict of interest statement

Compliance with Ethical StandardsHibai Lopez-Gonzalez, Ana Estévez, Susana Jiménenez-Murcia, and Mark D. Griffiths declare that they have no conflict of interest. Mark D. Griffiths declares that he has received funding for a number of research projects in the area of gambling education for young people, social responsibility in gambling and gambling treatment from the Responsibility in Gambling Trust, a charitable body which funds its research program based on donations from the gambling industry. He also undertakes consultancy for various gaming companies in the area of social responsibility in gambling.This work was supported by the Government of the Basque Country, Spain, under grant reference (Eusko Jaurlaritza, POS_2015_1_0062).

Similar articles

Cited by

References

    1. Barnes GM, Welte JW, Hoffman JH, Tidwell M-CO. Gambling, alcohol, and other substance use among youth in the United States. Journal of Studies on Alcohol and Drugs. 2009;70(1):134–142. doi: 10.15288/jsad.2009.70.134. - DOI - PMC - PubMed
    1. Bestman A, Thomas SL, Randle M, Thomas SDM. Children’s implicit recall of junk food, alcohol and gambling sponsorship in Australian sport. BMC Public Health. 2015;15:1022. doi: 10.1186/s12889-015-2348-3. - DOI - PMC - PubMed
    1. Bohaine G, Guerrier Y, Sakhuja R, Vamvakari T. The relationship between alcohol and gambling behaviors. London: Alcohol Concern; 2015.
    1. Castonguay J, Kunkel D, Wright P, Duff C. Healthy characters? An investigation of marketing practices in children’s food advertising. Journal of Nutrition Education and Behavior. 2013;45(6):571–577. doi: 10.1016/j.jneb.2013.03.007. - DOI - PubMed
    1. Claes L, Jimenez-Murcia S, Agüera Z, Sánchez I, Santamaría J, Granero R, Fernández-Aranda F. Eating disorders and pathological gambling in males: can they be differentiated by means of weight history and temperament and character traits? Eating Disorders. 2012;20(5):395–404. doi: 10.1080/10640266.2012.715517. - DOI - PubMed

LinkOut - more resources