Self-Reported Negative Influence of Gambling Advertising in a Swedish Population-Based Sample - PubMed (original) (raw)

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Self-Reported Negative Influence of Gambling Advertising in a Swedish Population-Based Sample

Per Binde et al. J Gambl Stud. 2019 Jun.

Abstract

This study investigated the negative influence of gambling advertising, that is, gambling more often or for more money than intended. We analyzed data from wave four of the Swedish Longitudinal Gambling Study (Swelogs), in which the self-perceived negative influence of gambling advertising was measured by responses to three survey questions. Few gamblers reported having been negatively influenced by gambling advertising. Among those who reported such influence, problem gamblers were overrepresented. Those who had set limits for their gambling reported a negative influence from advertising more often than others, which likely was caused by a perception that advertising is detrimental to efforts to cut down on excessive gambling. A multivariate regression analysis showed that negative influence from gambling advertising was positively associated with problem gambling, gambling at least monthly, participation in online gambling, and being in the age group 30-49 years. We conclude that although few gamblers are negatively influenced by gambling advertising, the adverse effects on those that are should not be neglected. For a considerable number of people, gambling advertising substantially contributes to problem gambling.

Keywords: Advertising; Gambling; Marketing; Problem gambling; Promotion.

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Conflict of interest statement

Conflict of interest

Per Binde has no conflicts of interest to declare in relation to this article. The author has no current or past affiliations with the industry. All his research funding has come from government-funded research or public health agencies, with the exception of a minor grant, for writing a research review, received in 2014 from the Responsible Gambling Trust in the UK, which is an independent national charity funded by donations from gambling companies. Ulla Romild has no conflicts of interest to declare in relation to this article. She has no current or past affiliations with the gambling industry. All her research activity in gambling is made as an employee of the Public Health Agency of Sweden.

Ethical Approval

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and national research committees and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Figures

Fig. 1

Fig. 1

Merged responses to the NIGA questions

Fig. 2

Fig. 2

Responses to NIGA question in relation to PGSI scores

Fig. 3

Fig. 3

Self-imposed limits on gambling in relation to perceived negative impact of gambling advertising

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