In climate news, statements from large businesses and opponents of climate action receive heightened visibility - PubMed (original) (raw)

In climate news, statements from large businesses and opponents of climate action receive heightened visibility

Rachel Wetts. Proc Natl Acad Sci U S A. 2020.

Abstract

Whose voices are most likely to receive news coverage in the US debate about climate change? Elite cues embedded in mainstream media can influence public opinion on climate change, so it is important to understand whose perspectives are most likely to be represented. Here, I use plagiarism-detection software to analyze the media coverage of a large random sample of business, government, and social advocacy organizations' press releases about climate change (n = 1,768), examining which messages are cited in all articles published about climate change in The New York Times, The Wall Street Journal, and USA Today from 1985 to 2014 (n = 34,948). I find that press releases opposing action to address climate change are about twice as likely to be cited in national newspapers as are press releases advocating for climate action. In addition, messages from business coalitions and very large businesses are more likely than those from other types of organizations to receive coverage. Surprisingly, press releases from organizations providing scientific and technical services are less likely to receive news coverage than are other press releases in my sample, suggesting that messages from organizations with greater scientific expertise receive less media attention. These findings support previous scholars' claims that journalistic norms of balance and objectivity have distorted the public debate around climate change, while providing evidence that the structural power of business interests lends them heightened visibility in policy debates.

Keywords: climate change; media; organizations; politics; power.

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Conflict of interest statement

The author declares no competing interest.

Figures

Fig. 1.

Fig. 1.

Probability of newspaper coverage by message content, controlling for other factors. Predicted values from logistic regression predicting newspaper coverage of press releases by specific organizational type, organization resources, and message characteristics. Error bars indicate 95% CIs. Variables other than those describing message content are held at their means.

Fig. 2.

Fig. 2.

Climate messages produced by organizations vs. climate messages covered in major newspapers.

Fig. 3.

Fig. 3.

Probability of newspaper coverage by organization size, controlling for other factors. Predicted values from logistic regression predicting newspaper coverage of press releases by general organizational type, organization resources, and message characteristics. Variables other than those describing organizational type and organizational size are held at their means.

Fig. 4.

Fig. 4.

Climate messages covered in major newspapers by general organizational type.

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