tooba arshad | University of the Punjab, Lahore, Pakistan (original) (raw)
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Papers by tooba arshad
The purpose of this study is to investigate customer satisfaction and its effect on image, trust,... more The purpose of this study is to investigate customer satisfaction and its effect on image, trust, loyalty and customer switching behavior differentiation for Islamic and Conventional Banks. The study uses data from Islamic and Conventional banks. The results specify that there is an effect of customer satisfaction on image, image has an effect on trust, trust has an effect on customer loyalty, and reputation factor also has an effect on customer switching behavior for conventional bank customers. Furthermore, there is no effect of customer satisfaction on trust for conventional bank customers. The results identify that image has an effect on trust and customer loyalty, trust has an effect on customer loyalty. Moreover, customer satisfaction has no effect on image, trust and loyalty and customer satisfaction has no effect on switching behavior for Islamic bank customers.
The basic purpose of the study is to examine the relationship between transformational leadership... more The basic purpose of the study is to examine the relationship between transformational leadership and proactive work behavior through the mediating role of psychological empowerment. The paper also attempt to provide logical and thorough understanding regarding how transformational leadership boost up the state of psychological empowerment and how in turns psychological empowerment influence the proactive behavior of employees. Influence of Transformational Leadership on proactive Work Behavior 18 GMR Vol. 4, no. 1, 2019 Based on theoretical and empirically supported arguments and theories, this hypothesized study builds upon 16 hypothesis including main hypothesis, sub-hypothesis and mediation hypothesis. To test these hypotheses, data were collected from 278 followers working in the service sector of Lahore, Pakistan through the disproportionate quota sampling. Findings of the study supported the proposed hypothesis which can be used by the organizational leaders to enhance proact...
The purpose of this study is to investigate customer satisfaction and its effect on image, trust,... more The purpose of this study is to investigate customer satisfaction and its effect on image, trust, loyalty and customer switching behavior differentiation for Islamic and Conventional Banks. The study uses data from Islamic and Conventional banks. The results specify that there is an effect of customer satisfaction on image, image has an effect on trust, trust has an effect on customer loyalty, and reputation factor also has an effect on customer switching behavior for conventional bank customers. Furthermore, there is no effect of customer satisfaction on trust for conventional bank customers. The results identify that image has an effect on trust and customer loyalty, trust has an effect on customer loyalty. Moreover, customer satisfaction has no effect on image, trust and loyalty and customer satisfaction has no effect on switching behavior for Islamic bank customers.
The basic purpose of the study is to examine the relationship between transformational leadership... more The basic purpose of the study is to examine the relationship between transformational leadership and proactive work behavior through the mediating role of psychological empowerment. The paper also attempt to provide logical and thorough understanding regarding how transformational leadership boost up the state of psychological empowerment and how in turns psychological empowerment influence the proactive behavior of employees. Influence of Transformational Leadership on proactive Work Behavior 18 GMR Vol. 4, no. 1, 2019 Based on theoretical and empirically supported arguments and theories, this hypothesized study builds upon 16 hypothesis including main hypothesis, sub-hypothesis and mediation hypothesis. To test these hypotheses, data were collected from 278 followers working in the service sector of Lahore, Pakistan through the disproportionate quota sampling. Findings of the study supported the proposed hypothesis which can be used by the organizational leaders to enhance proact...