Alastair M. Morrison | Purdue University (original) (raw)

Papers by Alastair M. Morrison

Research paper thumbnail of Book Review: Destination Branding: Creating the Unique Destination Proposition

Research paper thumbnail of Disaster triggered travel motivations of young people: Case study: Yingxiu town

Research paper thumbnail of The tourism system: an introductory text

Research paper thumbnail of The 10 As of Successful Tourism Destinations

Research paper thumbnail of Heritage tourism: A case study of Taiwan

Research paper thumbnail of A slogan is not the DNA of a destination

Research paper thumbnail of Profiles of heritage tourists and the case of Huangshan, Xidi, and Hongcun in Southern Anhui, China

Research paper thumbnail of The 10 As of Successful Tourism Destinations

Based upon years of related experience, the author suggests “The 10 As” as a useful set of attrib... more Based upon years of related experience, the author suggests “The 10 As” as a useful set of attributes for judging the success of tourism destinations. Each of these 10 attributes begin with the letter “A” (Figure 1).

Research paper thumbnail of A slogan is not the DNA of a destination

Research paper thumbnail of The evolution and space patterns of hutongtels in Beijing historic districts

Journal of Heritage Tourism, 2015

ABSTRACT Hutongtels have become a favorite tourism product for domestic and international tourist... more ABSTRACT Hutongtels have become a favorite tourism product for domestic and international tourists to Beijing. This research defines the hutongtel as a city tourism product using previous descriptions of various types of specialist accommodations. Through site inspections and interviews, the history of hutongtel development in Beijing is explained in four stages; infancy (1980s), stagnation (1990 to 2000), rejuvenation (2001 to 2005), and rapid growth (2006 and after). The spatial distribution pattern of hutongtels in Beijing’s historic districts is identified and visualized by quadrat analysis and kernel density estimation. The two highest agglomerations of hutongtels were in the Dongsi (东四) and Nanluoguxiang Lane (南锣鼓巷) Blocks. The four other highest agglomerations were in the Xisi (西四), Shichahai Lake (什刹海), Dashila (大栅栏) and Dongdan Beidajie (东单北大街) Blocks. All six agglomerations are located in authorized historic streets of old Beijing.

Research paper thumbnail of Designing 'Octopus' Bus Maps for Districts Within a City With the Aid of Scale Distortion

Cartographica the International Journal For Geographic Information and Geovisualization, 1996

Research paper thumbnail of Marketing small wineries on the World Wide Web: An exploratory study

Research paper thumbnail of Meetings and Conventions as a Segment of Rural Tourism

Http Dx Doi Org 10 1300 J143v03n03_06, Oct 15, 2008

ABSTRACT This study examined meetings and conventions as a market segment of rural tourism. The r... more ABSTRACT This study examined meetings and conventions as a market segment of rural tourism. The review of extant work on meetings and conventions and rural tourism indicated the lack of and need for a better understanding of the market. Using data collected from people attending meetings and conventions in seven Indiana counties, the study examined their demographic characteristics, travel behavior, media habits and information sources, and perceptions of rural Indiana as a vacation destination. Findings of the study were discussed in the context of overall Indiana tourism development and marketing. Recommendations were made in conjunction with an overview of opportunities and challenges in promoting rural communities as a destination for small-scale meetings and conventions.

Research paper thumbnail of An analysis of wine festival attendees' motivations: A synergy of wine, travel and special events?

Journal of Vacation Marketing, 2005

Research paper thumbnail of A correspondence analysis of Web-based tourism information about Macao in English and Chinese: Implications for the destination marketing and branding of Macao

Research paper thumbnail of Website Evaluation in Tourism and Hospitality

Http Dx Doi Org 10 1300 J073v17n02_18, Sep 22, 2008

... past rather than looking toward the future, and this paralleled management&am... more ... past rather than looking toward the future, and this paralleled management's inward looking view (Bourne, 2002 ... Source: Morrison, AM, Taylor, JS, Morrison, AJ & Morrison, AD (1999 ... As noted by Ismail, Labropoulos, Mills and Morrison (2002), the use of many Likert scales in the ...

Research paper thumbnail of Cruising: New markets, new destinations, and new research approaches

Research paper thumbnail of Demostrating an exploratory-confirmatory factor approach to travel activity patterns: a study of French pleasure travelers to North America

Research paper thumbnail of Understanding the multi-destination enthusiast: Implications of variety-seeking behavior to destination marketers

Research paper thumbnail of The Journal of Business & Retail Management Research (JBRMR); Vol-02, Issue-2, April 2008 , ISSN 1751-8202. www.jbrmr.com

Research paper thumbnail of Book Review: Destination Branding: Creating the Unique Destination Proposition

Research paper thumbnail of Disaster triggered travel motivations of young people: Case study: Yingxiu town

Research paper thumbnail of The tourism system: an introductory text

Research paper thumbnail of The 10 As of Successful Tourism Destinations

Research paper thumbnail of Heritage tourism: A case study of Taiwan

Research paper thumbnail of A slogan is not the DNA of a destination

Research paper thumbnail of Profiles of heritage tourists and the case of Huangshan, Xidi, and Hongcun in Southern Anhui, China

Research paper thumbnail of The 10 As of Successful Tourism Destinations

Based upon years of related experience, the author suggests “The 10 As” as a useful set of attrib... more Based upon years of related experience, the author suggests “The 10 As” as a useful set of attributes for judging the success of tourism destinations. Each of these 10 attributes begin with the letter “A” (Figure 1).

Research paper thumbnail of A slogan is not the DNA of a destination

Research paper thumbnail of The evolution and space patterns of hutongtels in Beijing historic districts

Journal of Heritage Tourism, 2015

ABSTRACT Hutongtels have become a favorite tourism product for domestic and international tourist... more ABSTRACT Hutongtels have become a favorite tourism product for domestic and international tourists to Beijing. This research defines the hutongtel as a city tourism product using previous descriptions of various types of specialist accommodations. Through site inspections and interviews, the history of hutongtel development in Beijing is explained in four stages; infancy (1980s), stagnation (1990 to 2000), rejuvenation (2001 to 2005), and rapid growth (2006 and after). The spatial distribution pattern of hutongtels in Beijing’s historic districts is identified and visualized by quadrat analysis and kernel density estimation. The two highest agglomerations of hutongtels were in the Dongsi (东四) and Nanluoguxiang Lane (南锣鼓巷) Blocks. The four other highest agglomerations were in the Xisi (西四), Shichahai Lake (什刹海), Dashila (大栅栏) and Dongdan Beidajie (东单北大街) Blocks. All six agglomerations are located in authorized historic streets of old Beijing.

Research paper thumbnail of Designing 'Octopus' Bus Maps for Districts Within a City With the Aid of Scale Distortion

Cartographica the International Journal For Geographic Information and Geovisualization, 1996

Research paper thumbnail of Marketing small wineries on the World Wide Web: An exploratory study

Research paper thumbnail of Meetings and Conventions as a Segment of Rural Tourism

Http Dx Doi Org 10 1300 J143v03n03_06, Oct 15, 2008

ABSTRACT This study examined meetings and conventions as a market segment of rural tourism. The r... more ABSTRACT This study examined meetings and conventions as a market segment of rural tourism. The review of extant work on meetings and conventions and rural tourism indicated the lack of and need for a better understanding of the market. Using data collected from people attending meetings and conventions in seven Indiana counties, the study examined their demographic characteristics, travel behavior, media habits and information sources, and perceptions of rural Indiana as a vacation destination. Findings of the study were discussed in the context of overall Indiana tourism development and marketing. Recommendations were made in conjunction with an overview of opportunities and challenges in promoting rural communities as a destination for small-scale meetings and conventions.

Research paper thumbnail of An analysis of wine festival attendees' motivations: A synergy of wine, travel and special events?

Journal of Vacation Marketing, 2005

Research paper thumbnail of A correspondence analysis of Web-based tourism information about Macao in English and Chinese: Implications for the destination marketing and branding of Macao

Research paper thumbnail of Website Evaluation in Tourism and Hospitality

Http Dx Doi Org 10 1300 J073v17n02_18, Sep 22, 2008

... past rather than looking toward the future, and this paralleled management&am... more ... past rather than looking toward the future, and this paralleled management's inward looking view (Bourne, 2002 ... Source: Morrison, AM, Taylor, JS, Morrison, AJ & Morrison, AD (1999 ... As noted by Ismail, Labropoulos, Mills and Morrison (2002), the use of many Likert scales in the ...

Research paper thumbnail of Cruising: New markets, new destinations, and new research approaches

Research paper thumbnail of Demostrating an exploratory-confirmatory factor approach to travel activity patterns: a study of French pleasure travelers to North America

Research paper thumbnail of Understanding the multi-destination enthusiast: Implications of variety-seeking behavior to destination marketers

Research paper thumbnail of The Journal of Business & Retail Management Research (JBRMR); Vol-02, Issue-2, April 2008 , ISSN 1751-8202. www.jbrmr.com

Research paper thumbnail of Living Like a Local: Authentic Tourism Experiences and the Sharing Economy

Travellers are demanding authentic, experientially-oriented opportunities with more meaningful in... more Travellers are demanding authentic, experientially-oriented opportunities with more meaningful interactions with locals. The sharing economy has emerged partly as a response to these consumer trends with major potential impacts for tourism. This research investigated the phenomenon of authenticity-seeking tourism and its links to the hospitality sector through consumer choices related to accommodation offered by sharing economy providers. It explored the relationship between perceived authenticity of the “local” experience and its significance when purchasing accommodation. The three themes of unique accommodation interiors and atmosphere, interactions with hosts, and interactions with local culture were found to be important to Airbnb users.