Chris Sheehy | Rhode Island School of Design (original) (raw)

Chris Sheehy

Rhode Island based internet marketing & advertising specialist - learner & practitioner of all things SEO & PPC since 1997. Available for project, contract, reseller, retainer, white label, consulting, and presentation/lecturing.

✔️ACHIEVEMENTS: Top-5 Startup Business in New England -Mass High Tech • Top Tech Entrepreneur -GoLocalProv • Top Web Development Firm -Providence Business News

✔️SPEAKER TO: University of Rhode Island – Directors Meeting on graduate program digital marketing • New England Institute of Technology University – Master’s Class on Data & Information Ethics • American Marketing Association • International Aerial Photographers Association Conference • Sail America's Industry Conference • SailTime Franchise Conference • Search Engine Marketing New England • Service Core of Retired Executives (SCORE) • Small Business Administration (SBA) • Trade/Business groups • and others…

✔️HIGHER EDU: RISD (Rhode Island School of Design) - curriculum creator and instructor for a digital marketing & SEO CE-course • New England Institute of Technology University - technical & curriculum advisor for the bachelor’s website design course

✔️MEDIA: Columbia University -interviewed for study on marketing entrepreneurialism • Johnson & Wales University -interviews for small business entrepreneurialism • Beyond.com -PUB • Forbes -callout • Guy Kawasaki’s Alltop News -syndication • LinkedIn News -trending articles • MarketingProfs.com -PUB • MOPAR Masters Magazine -PUB • Rhode Island Small Business Journal -PUB • RI Creative Magazine -PUB • SocialMediaToday.com -PUB • WSJ -article highlight • Yahoo Small Business Advisor - syndication • and more

✔️SPECIALTIES: Reseller SEO, SEO audit reporting, PPC advertising management, local citation management, keyword research, schema, backlink cleaning, META optimization, Google Ads (AdWords), Google Local Service Ads, Bing Ads, and social ads.

✔️AFTER HOURS: I'm in my garage tinkering on some old Barracuda🚗

Location: RMR2+97
Address: Sidewalk Branding Co.,
1240 Pawtucket Ave, #304
Rumford, Rhode Island 02916

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Publishings by Chris Sheehy

Research paper thumbnail of Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why… business2community.com/seo/wix-websites-are-not-small-business-ready-here-are-13-reasons-why-02373265

Business2Community, Jan 3, 2021

Our Wix website review and 13 reasons why we're not recommending it for small businesses - especi... more Our Wix website review and 13 reasons why we're not recommending it for small businesses - especially those with DIY intentions. #WIX #Wixwebsites

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Best META Title Character Length is 60? (really

Sidewalk Branding Co. - blog, 2020

When optimizing your website - is the best Page Title length (aka: META Title - as illustrated) ... more When optimizing your website - is the best Page Title length (aka: META Title - as illustrated) really 60 characters?
​
​Nope - read this article in under 60-seconds to find out why... ​

Bookmarks Related papers MentionsView impact

Research paper thumbnail of How To Promote A Map Location Without A Physical Address

A step-by-step guide to promoting a map location without a physical address - like for emergency ... more A step-by-step guide to promoting a map location without a physical address - like for emergency stations and shelters, food trucks, large events and more.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Why You Shouldn't Match Your META – To Google's META Character Limits

Sidewalk Talk - Rhode Island's SEO Blog, 2018

This past December Google lengthened the character limits for the META title and description elem... more This past December Google lengthened the character limits for the META title and description elements they will display for a webpage. These new changes mean Google will now display up to 70 characters (including spaces) for the title and up to 320 characters for the description META of a webpage.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of SEO By The Numbers

Sidewalk Talk - Rhode Island's SEO Blog

New character counts for META Title and META Description are always changing - here is the latest... more New character counts for META Title and META Description are always changing - here is the latest information (updated December 2017)

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Using Special Characters in #Hashtags

Sidewalk Talk, Jul 12, 2013

"#Hashtags are a great way to index and thread a conversation around a topic or to identify your ... more "#Hashtags are a great way to index and thread a conversation around a topic or to identify your brand on social as well as on search engines. Following the recent integration of them by Facebook, they have also been getting a lot of attention.

Hashtags are simply a pound sign (#) followed by a word or phrase. Spaces are not allowed, so using mixed-case is a common way to add definition to #HashTags.

With all the recent attention hashtags are getting, it is increasingly more difficult to create unique #hashtags for your posts, ones that not only represents your business or focus, but that also do not include a bunch of spam when viewed as a thread or on search."

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Website Designs That Kill SEO and Rankings

Sidewalk Talk - Rhode Island's SEO Blog

Know what needs to be done in order for your beautiful new website to do its job and generate lea... more Know what needs to be done in order for your beautiful new website to do its job and generate leads. Tip: It takes more than a pretty website.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Top 10 Restaurant SEO Tips

Sidewalk Talk - Rhode Island's SEO Blog, Oct 25, 2014

Top 10 DIY SEO tips for restaurants shared directly from our internal service menu.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 7 Local SEO Tips For Better Local Search Results

Sidewalk Talk - Rhode Island's SEO Blog, Nov 26, 2013

Focusing on these 7 elements of local SEO will raise your visibility on search engines and drive ... more Focusing on these 7 elements of local SEO will raise your visibility on search engines and drive more traffic to your business. #seo #localseo

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 5.5 Non-Keyword Factors That Influence Search Engine Ranking Visibility

Sidewalk Talk - Rhode Island's SEO Blog, Jul 30, 2013

"Have you ever wondered how you could be king-of-the-search-engine-hill – then all of a sudden lo... more "Have you ever wondered how you could be king-of-the-search-engine-hill – then all of a sudden lose the throne?

Playing king of the SERP hillDoes it keep you awake at night that your SEO reports don’t always match what you see?

Assuming all is well with your on-page/off-page elements (Lets pretend for the story that they are) – here are some non-keyword factors that influence search visibility to consider when things seem wonky."

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Call Tracking Phone Numbers the Wrong Call for Local Marketing

Sidewalk Talk - Rhode Island's SEO Blog

"Have you been tempted to use one of those marketing services that reports on how many calls your... more "Have you been tempted to use one of those marketing services that reports on how many calls your business receives from your search or social listings?

I see their ads touting their local marketing services every (heck – even I get them!) You see them everywhere, so surely they must be onto something – RIGHT?

There is so much to think about when it comes to internet marketing – being able to quantify where your leads comes from seems a no-brainer. Oh, if only if it were that easy, I mean – businesses tell me all the time how difficult it is for them to know what marketing tactics works and which ones don’t - what tools or services would be good for them, and what’s going to hurt them. So when a client was asking me about these services recently – I went directly to the source and sent them the following excerpt from Google to answer their question."

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Telephone Number – and its Impact on Local SEO

Sidewalk Talk - Rhode Island SEO Blog, May 30, 2013

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Long Live Paxton Euripides!

Sidewalk Talk, Jun 29, 2013

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Easy Way To Trim Duplicate Pages Via rel-canonical

Sidewalk Talk - Rhode Island's SEO Blog, Sep 16, 2013

Having duplicate content on website pages isn’t all that uncommon for many types of businesses, e... more Having duplicate content on website pages isn’t all that uncommon for many types of businesses, especially those with large product or service listings. But that same content could be a detriment for search engine indexation, as pages with substantially similar content run the risk of being penalized by Google’s filters (more on that below).

No worries though – Google has created a great article walking businesses through differentiating these pages and reducing any subsequent duplication penalties. It’s posted on the Google Webmaster Tools site right here: http://goo.gl/u8DMuL

Problem is, most businesses don’t know it’s out there and aren’t dialed into Webmaster Tools. The article also lacks the feet-on-the-street readability that small businesses will open up to, rather than close their browsers to out of frustration with the techno-lingo.

So instead of reinventing the wheel in explaining it, I decided to simply de-tune the already excellent example provided by Google Webmasters Support in hopes of adding clarity for those who are still in search for an answer.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Top Small Business SEO Trends for 2015

Sidewalk Talk - Rhode Island's SEO Blog, 2015

Top Small Business SEO Trends For 2015 As Noted By Rhode Island's Sidewalk Branding Co.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 2013 Search Ranking Factors of Link Building and Social Media

Sidewalk Talk - Rhode Island's SEO Blog, Jul 19, 2013

"In looking at the recent Ranking Factors Overview data published by searchmetrics, optimized soc... more "In looking at the recent Ranking Factors Overview data published by searchmetrics, optimized social media profiles and postings along with a strong link building (backlinking) strategy will be key in getting businesses discovered online in 2013.

Backlinking and Social occupy six and seven slots of the top 15 reported search engine ranking elements respectively. That’s a lot of focus to ignore (perhaps too much to ignore).

So what do these search engine ranking factors mean for businesses?"

Bookmarks Related papers MentionsView impact

Presentations by Chris Sheehy

Research paper thumbnail of Presented @ American Marketing Association

Presented to the American Marketing Association Southeastern New England chapter on recent Google... more Presented to the American Marketing Association Southeastern New England chapter on recent Google SEO changes and top 7 local marketing action-steps to get business websites discovered locally.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Presented @ Professional Aerial Photographers Association

Speaker to Professional Aerial Photographers Association (PAPA) on the benefits of SEO and SEM to... more Speaker to Professional Aerial Photographers Association (PAPA) on the benefits of SEO and SEM to bring their business online exposure "sky high". Emphasis on image search engine optimization and pinning.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Presented @ 2012 Entrepreneurial Summer Camp

Presented search engine optimization and marketing (SEM SEO) best practices for Rhode Island Smal... more Presented search engine optimization and marketing (SEM SEO) best practices for Rhode Island Small Business Recovery Program and SCORE's 2012 Entrepreneurial Summer Camp.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Instructor: "Marketing Your Business for Discovery"

Teaching businesses of all sizes how to better utilize and interconnect their online marketing ac... more Teaching businesses of all sizes how to better utilize and interconnect their online marketing activities to increase business/brand discovery; and thus - prospect discovery.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why… business2community.com/seo/wix-websites-are-not-small-business-ready-here-are-13-reasons-why-02373265

Business2Community, Jan 3, 2021

Our Wix website review and 13 reasons why we're not recommending it for small businesses - especi... more Our Wix website review and 13 reasons why we're not recommending it for small businesses - especially those with DIY intentions. #WIX #Wixwebsites

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Best META Title Character Length is 60? (really

Sidewalk Branding Co. - blog, 2020

When optimizing your website - is the best Page Title length (aka: META Title - as illustrated) ... more When optimizing your website - is the best Page Title length (aka: META Title - as illustrated) really 60 characters?
​
​Nope - read this article in under 60-seconds to find out why... ​

Bookmarks Related papers MentionsView impact

Research paper thumbnail of How To Promote A Map Location Without A Physical Address

A step-by-step guide to promoting a map location without a physical address - like for emergency ... more A step-by-step guide to promoting a map location without a physical address - like for emergency stations and shelters, food trucks, large events and more.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Why You Shouldn't Match Your META – To Google's META Character Limits

Sidewalk Talk - Rhode Island's SEO Blog, 2018

This past December Google lengthened the character limits for the META title and description elem... more This past December Google lengthened the character limits for the META title and description elements they will display for a webpage. These new changes mean Google will now display up to 70 characters (including spaces) for the title and up to 320 characters for the description META of a webpage.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of SEO By The Numbers

Sidewalk Talk - Rhode Island's SEO Blog

New character counts for META Title and META Description are always changing - here is the latest... more New character counts for META Title and META Description are always changing - here is the latest information (updated December 2017)

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Using Special Characters in #Hashtags

Sidewalk Talk, Jul 12, 2013

"#Hashtags are a great way to index and thread a conversation around a topic or to identify your ... more "#Hashtags are a great way to index and thread a conversation around a topic or to identify your brand on social as well as on search engines. Following the recent integration of them by Facebook, they have also been getting a lot of attention.

Hashtags are simply a pound sign (#) followed by a word or phrase. Spaces are not allowed, so using mixed-case is a common way to add definition to #HashTags.

With all the recent attention hashtags are getting, it is increasingly more difficult to create unique #hashtags for your posts, ones that not only represents your business or focus, but that also do not include a bunch of spam when viewed as a thread or on search."

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Website Designs That Kill SEO and Rankings

Sidewalk Talk - Rhode Island's SEO Blog

Know what needs to be done in order for your beautiful new website to do its job and generate lea... more Know what needs to be done in order for your beautiful new website to do its job and generate leads. Tip: It takes more than a pretty website.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Top 10 Restaurant SEO Tips

Sidewalk Talk - Rhode Island's SEO Blog, Oct 25, 2014

Top 10 DIY SEO tips for restaurants shared directly from our internal service menu.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 7 Local SEO Tips For Better Local Search Results

Sidewalk Talk - Rhode Island's SEO Blog, Nov 26, 2013

Focusing on these 7 elements of local SEO will raise your visibility on search engines and drive ... more Focusing on these 7 elements of local SEO will raise your visibility on search engines and drive more traffic to your business. #seo #localseo

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 5.5 Non-Keyword Factors That Influence Search Engine Ranking Visibility

Sidewalk Talk - Rhode Island's SEO Blog, Jul 30, 2013

"Have you ever wondered how you could be king-of-the-search-engine-hill – then all of a sudden lo... more "Have you ever wondered how you could be king-of-the-search-engine-hill – then all of a sudden lose the throne?

Playing king of the SERP hillDoes it keep you awake at night that your SEO reports don’t always match what you see?

Assuming all is well with your on-page/off-page elements (Lets pretend for the story that they are) – here are some non-keyword factors that influence search visibility to consider when things seem wonky."

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Call Tracking Phone Numbers the Wrong Call for Local Marketing

Sidewalk Talk - Rhode Island's SEO Blog

"Have you been tempted to use one of those marketing services that reports on how many calls your... more "Have you been tempted to use one of those marketing services that reports on how many calls your business receives from your search or social listings?

I see their ads touting their local marketing services every (heck – even I get them!) You see them everywhere, so surely they must be onto something – RIGHT?

There is so much to think about when it comes to internet marketing – being able to quantify where your leads comes from seems a no-brainer. Oh, if only if it were that easy, I mean – businesses tell me all the time how difficult it is for them to know what marketing tactics works and which ones don’t - what tools or services would be good for them, and what’s going to hurt them. So when a client was asking me about these services recently – I went directly to the source and sent them the following excerpt from Google to answer their question."

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Telephone Number – and its Impact on Local SEO

Sidewalk Talk - Rhode Island SEO Blog, May 30, 2013

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Long Live Paxton Euripides!

Sidewalk Talk, Jun 29, 2013

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Easy Way To Trim Duplicate Pages Via rel-canonical

Sidewalk Talk - Rhode Island's SEO Blog, Sep 16, 2013

Having duplicate content on website pages isn’t all that uncommon for many types of businesses, e... more Having duplicate content on website pages isn’t all that uncommon for many types of businesses, especially those with large product or service listings. But that same content could be a detriment for search engine indexation, as pages with substantially similar content run the risk of being penalized by Google’s filters (more on that below).

No worries though – Google has created a great article walking businesses through differentiating these pages and reducing any subsequent duplication penalties. It’s posted on the Google Webmaster Tools site right here: http://goo.gl/u8DMuL

Problem is, most businesses don’t know it’s out there and aren’t dialed into Webmaster Tools. The article also lacks the feet-on-the-street readability that small businesses will open up to, rather than close their browsers to out of frustration with the techno-lingo.

So instead of reinventing the wheel in explaining it, I decided to simply de-tune the already excellent example provided by Google Webmasters Support in hopes of adding clarity for those who are still in search for an answer.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Top Small Business SEO Trends for 2015

Sidewalk Talk - Rhode Island's SEO Blog, 2015

Top Small Business SEO Trends For 2015 As Noted By Rhode Island's Sidewalk Branding Co.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 2013 Search Ranking Factors of Link Building and Social Media

Sidewalk Talk - Rhode Island's SEO Blog, Jul 19, 2013

"In looking at the recent Ranking Factors Overview data published by searchmetrics, optimized soc... more "In looking at the recent Ranking Factors Overview data published by searchmetrics, optimized social media profiles and postings along with a strong link building (backlinking) strategy will be key in getting businesses discovered online in 2013.

Backlinking and Social occupy six and seven slots of the top 15 reported search engine ranking elements respectively. That’s a lot of focus to ignore (perhaps too much to ignore).

So what do these search engine ranking factors mean for businesses?"

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Presented @ American Marketing Association

Presented to the American Marketing Association Southeastern New England chapter on recent Google... more Presented to the American Marketing Association Southeastern New England chapter on recent Google SEO changes and top 7 local marketing action-steps to get business websites discovered locally.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Presented @ Professional Aerial Photographers Association

Speaker to Professional Aerial Photographers Association (PAPA) on the benefits of SEO and SEM to... more Speaker to Professional Aerial Photographers Association (PAPA) on the benefits of SEO and SEM to bring their business online exposure "sky high". Emphasis on image search engine optimization and pinning.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Presented @ 2012 Entrepreneurial Summer Camp

Presented search engine optimization and marketing (SEM SEO) best practices for Rhode Island Smal... more Presented search engine optimization and marketing (SEM SEO) best practices for Rhode Island Small Business Recovery Program and SCORE's 2012 Entrepreneurial Summer Camp.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Instructor: "Marketing Your Business for Discovery"

Teaching businesses of all sizes how to better utilize and interconnect their online marketing ac... more Teaching businesses of all sizes how to better utilize and interconnect their online marketing activities to increase business/brand discovery; and thus - prospect discovery.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

Academia Letters, 2022

Bookmarks Related papers MentionsView impact

Research paper thumbnail of 7 Local SEO Tips For Better Local Search Results

Sidewalk Talk - Rhode Island SEO Blog

Bookmarks Related papers MentionsView impact