Chartaya Nilplub | Rajamangala University of Technology Isan (original) (raw)
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Papers by Chartaya Nilplub
Tourism Analysis, May 11, 2016
Within the tourism literature, many researchers recognize destination loyalty to be critical for ... more Within the tourism literature, many researchers recognize destination loyalty to be critical for the sustainable development of tourist destinations during the mature stage of life cycle. This study features a structural model designed to identify the most important determinants of tourist loyalty, with a specific focus on the complex role of tourist satisfaction. Empirical results based on a representative sample of 483 international tourists in Thailand reveal that the satisfaction of tourists fully mediates the effects of push and pull motivations and perceived value for money on destination loyalty, and that it partially mediates the relationship between perceived service quality and destination loyalty. These findings suggest that the success of efforts by destination management organizations to attract return travelers pivots on building tourist satisfaction. Destination managers should also continuously improve and measure tourists' perceptions of service quality at tourism destinations.
Sustainability
Tourism is the primary source of income for many countries, particularly developing ones. However... more Tourism is the primary source of income for many countries, particularly developing ones. However, due to the impact of the 2019 Coronavirus epidemic, the tourism sector has been significantly affected. This study aims to identify factors that influence motivation and travel frequency. Two scenarios were compared: during COVID-19 and post-COVID-19. The questionnaire was developed based on the Health Belief model. The data collection process involved distributing a comprehensive questionnaire throughout Thailand, with the aim of achieving a fair and balanced representation of respondents from six distinct regions: northern, central, eastern, western, north-eastern, and southern. The study included a total of 2100 participants. Twenty hypotheses were formulated to analyze the relationship between the latent constructs. Factor analysis and Structural Equation Modeling were utilized to analyze the data from the questionnaires. The results from SEM found that the model was consistent wit...
Within the tourism literature, many researchers recognize destination loyalty to be critical for ... more Within the tourism literature, many researchers recognize destination loyalty to be critical for the sustainable development of tourist destinations during the mature stage of life cycle. This study features a structural model designed to identify the most important determinants of tourist loyalty, with a specific focus on the complex role of tourist satisfaction. Empirical results based on a representative sample of 483 international tourists in Thailand reveal that the satisfaction of tourists fully mediates the effects of push and pull motivations and perceived value for money on destination loyalty, and that it partially mediates the relationship between perceived service quality and destination loyalty. These findings suggest that the success of efforts by destination management organizations to attract return travelers pivots on building tourist satisfaction. Destination managers should also continuously improve and measure tourists' perceptions of service quality at touri...
Tourism Analysis, May 11, 2016
Within the tourism literature, many researchers recognize destination loyalty to be critical for ... more Within the tourism literature, many researchers recognize destination loyalty to be critical for the sustainable development of tourist destinations during the mature stage of life cycle. This study features a structural model designed to identify the most important determinants of tourist loyalty, with a specific focus on the complex role of tourist satisfaction. Empirical results based on a representative sample of 483 international tourists in Thailand reveal that the satisfaction of tourists fully mediates the effects of push and pull motivations and perceived value for money on destination loyalty, and that it partially mediates the relationship between perceived service quality and destination loyalty. These findings suggest that the success of efforts by destination management organizations to attract return travelers pivots on building tourist satisfaction. Destination managers should also continuously improve and measure tourists' perceptions of service quality at tourism destinations.
Sustainability
Tourism is the primary source of income for many countries, particularly developing ones. However... more Tourism is the primary source of income for many countries, particularly developing ones. However, due to the impact of the 2019 Coronavirus epidemic, the tourism sector has been significantly affected. This study aims to identify factors that influence motivation and travel frequency. Two scenarios were compared: during COVID-19 and post-COVID-19. The questionnaire was developed based on the Health Belief model. The data collection process involved distributing a comprehensive questionnaire throughout Thailand, with the aim of achieving a fair and balanced representation of respondents from six distinct regions: northern, central, eastern, western, north-eastern, and southern. The study included a total of 2100 participants. Twenty hypotheses were formulated to analyze the relationship between the latent constructs. Factor analysis and Structural Equation Modeling were utilized to analyze the data from the questionnaires. The results from SEM found that the model was consistent wit...
Within the tourism literature, many researchers recognize destination loyalty to be critical for ... more Within the tourism literature, many researchers recognize destination loyalty to be critical for the sustainable development of tourist destinations during the mature stage of life cycle. This study features a structural model designed to identify the most important determinants of tourist loyalty, with a specific focus on the complex role of tourist satisfaction. Empirical results based on a representative sample of 483 international tourists in Thailand reveal that the satisfaction of tourists fully mediates the effects of push and pull motivations and perceived value for money on destination loyalty, and that it partially mediates the relationship between perceived service quality and destination loyalty. These findings suggest that the success of efforts by destination management organizations to attract return travelers pivots on building tourist satisfaction. Destination managers should also continuously improve and measure tourists' perceptions of service quality at touri...