ITVX Kids launch date announced - RXTV (original) (raw)

ITV’s new children’s streaming service – ITVX Kids – which will ultimately replace the CITV linear channel, will officially launch on Saturday 22nd July.

ITVX already offers a small range of children’s programmes, but this is boosted from 22nd July when a range of new content arrives on the platform.

Earlier this month, ITV revealed more details about the new children’s programmes coming to ITVX Kids (see below), but at the time wasn’t able to provide a precise launch date.

The now confirmed 22nd July launch for ITVX Kids content will be just the start. ITV says new children’s shows will continue to land on the platform throughout August.

The launch coincides with the start of the school summer holiday in parts of England and Wales. During this time, the CITV channel will be used to direct viewers to ITVX before CITV closes in the autumn.

▶ New shows coming to ITVX Kids this summer

ITVX Kids will be free-to-stream. However, for an ad-free experience, parents will need to subscribe to ITVX Premium.


Marc Thornham