Ramon Hurdawaty | Sahid Tourism Institute (original) (raw)

Papers by Ramon Hurdawaty

Jurnal Pendidikan dan Perhotelan, 2024

Meningkatnya konsumsi masyarakat terhadap makanan dan minuman dalam beberapa tahun terakhir terja... more Meningkatnya konsumsi masyarakat terhadap makanan dan minuman dalam beberapa tahun terakhir terjadi di dunia dan terjadi juga di Indonesia. Dengan meningkatnya minat pembelian dan konsumsi maka pertumbuhan restoran serta strategi pemasaran restoran dapat berkembang diikuti dengan berlangsungnya persaingan yang ketat terjadi antara masing-masing restoran yang memiliki ciri khas tersendiri. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang paling tepat untuk meningkatkan daya saing Golden Leaf Restaurant. Penelitian ini dilakukan di salah satu restoran Chinese yang terletak di Kelapa Gading wilayah Jakarta Utara yaitu Golden Leaf Restaurant. Penelitian ini menggunakan metode penelitian kualitatif, dengan analisis SWOT melalui tahap matriks IFAS, EFAS, IE, QSPM. Teknik pengumpulan data yang digunakan dalam penelitian ini berupa observasi, wawancara, dokumentasi, dan pustaka. Hasil penelitian dari matrik SWOT posisi restoran Golden Leaf Kelapa Gading terdapat pada kuadran I (grow and build) dengan total nilai IFAS 3.58 (kuat) dan EFAS 3.04(tinggi). Strategi pemasaran yang paling tepat untuk meningkatkan daya saing Golden Leaf Restaurant adalah dengan manfaatkan rasa hidangan yang konsisten dan dorong promosi dari mulut ke mulut dari pelanggan yang puas.

JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 2024

Research aim: This research seeks to discover the marketing strategies carried out by culinary en... more Research aim: This research seeks to discover the marketing strategies carried out by culinary entrepreneurs in the North Thousand Islands. Approach: This research uses a qualitative approach with descriptive methods. Data was collected through field survey methods, documentation, and interviews. The research was conducted on three North Thousand Islands islands: Kelapa Island, Harapan Island, and Pramuka Island. Research Finding: The results of the research obtained culinary business marketing strategies which are 1) the target market for consumers is determined, tourists who come to visit the Island, and the surrounding community, 2) culinary product planning includes product types, product processing, packaging and ways of offering to consumers, 3) pricing set by culinary business actors based on production costs which often increase in line with the increase in fuel prices for ships transporting foodstuffs, 4) distribution systems for culinary and catering businesses mostly through intermediaries of tour or travel agents and government officials, 5) general marketing communications conducted conventionally such as direct sales where selling directly to consumers Theoretical Contribution/Originality: There is limited time for interviews with informants busy trading while caring for the household. Practitioner implication: Become a reference in improving the marketing strategy that has been carried out to increase business.

Jurnal Nusantara Aplikasi Manajemen Bisnis, 2024

Research aim: This research seeks to discover the marketing strategies carried out by culinary en... more Research aim: This research seeks to discover the marketing strategies carried out by culinary entrepreneurs in the North Thousand Islands. Approach: This research uses a qualitative approach with descriptive methods. Data was collected through field survey methods, documentation, and interviews. The research was conducted on three North Thousand Islands islands: Kelapa Island, Harapan Island, and Pramuka Island. Research Finding: The results of the research obtained culinary business marketing strategies which are 1) the target market for consumers is determined, tourists who come to visit the Island, and the surrounding community, 2) culinary product planning includes product types, product processing, packaging and ways of offering to consumers, 3) pricing set by culinary business actors based on production costs which often increase in line with the increase in fuel prices for ships transporting foodstuffs, 4) distribution systems for culinary and catering businesses mostly through intermediaries of tour or travel agents and government officials, 5) general marketing communications conducted conventionally such as direct sales where selling directly to consumers Theoretical Contribution/Originality: There is limited time for interviews with informants busy trading while caring for the household. Practitioner implication: Become a reference in improving the marketing strategy that has been carried out to increase business.

WAHATUL MUJTAMA’: Jurnal Pengabdian Masyarakat, 2024

Training, packaging, proceesed food Sukamahi Village is located in Megamendung District, Bogor Re... more Training, packaging, proceesed food Sukamahi Village is located in Megamendung District, Bogor Regency, West Java, one of the pilot villages for the One Billion One Village (SaMiSaDe) program in 2021. Sukamahi Village has agricultural and plantation potential. Most of the village residents have professions as farmers and own businesses such as food businesses and grocery stores in Sukamahi Village. Most of the women in Sukamahi Village are involved in PKK activities, farming and are housewives. Currently, there are no profitable business activities among the group of women residents of Sukamahi village. There are problems in various regions where local food businesses are generally less attractive, innovative, creative, and the majority are only wrapped in transparent plastic without any labels or information. The aim of organizing this community service is to provide knowledge about packaging processed food products that comply with good food packaging rules and can attract consumers' attention. The implementation method consists of initial observations and training activities. Initial observations include licensing, mapping communities that need training, and formulating appropriate training. The training activity provided material and direct practice in making appropriate products and packaging, ended with a question and answer session regarding what had been provided. Overall, the training on packaging processed food products went well and was beneficial for improving the skills and business marketing of the Sukamahi Village community. With more attractive and quality packaging, processed food business products

South Asian Journal of Social Studies and Economics, 2024

Aim: To investigate the awareness of using digital technology in Food MSMEs and understand its be... more Aim: To investigate the awareness of using digital technology in Food MSMEs and understand its benefits. Study Design: This research uses a quantitative approach with hypothesis testing. Place and Duration of Study: The research location is in the Borobudur area, Borobudur District, Magelang Regency, Central Java, one of Indonesia's priority tourist destinations. The duration of the research study is approximately 6 months, from June to December 2023.

International Journal of Travel, Hospitality and Events , 2024

This research aims to determine consumer preference factors when purchasing Jakarta's online food... more This research aims to determine consumer preference factors when purchasing Jakarta's online food delivery services. Research methods: This study uses a comparative quantitative method. Data was obtained by distributing online questionnaires via Google form to 100 users of Online Food Delivery Services (Grab-Food et al.) in Jakarta. In this study, the sample was determined by purposive sampling. Researchers conducted a oneway ANOVA test to see if there were differences in respondents' preferences. The preference factors used are transaction, price, and promotion. Results and discussion: Research has been conducted to understand consumer preferences in popular food delivery services such as Go-Food, GrabFood, and ShopeeFood. Understanding these preferences is critical for companies to tailor their services and offerings to meet their customers' needs and expectations better. The research results show differences in consumer preferences when choosing online food delivery services. Implication: By leveraging this research, all stakeholders can contribute to a more competitive, user-friendly, and innovative food delivery landscape. Go-Food, Grab-Food, and Shopee-Food can continue to innovate, develop transaction systems so that users are more comfortable making transactions when using the Food Delivery Service application, provide prices according to the quality provided, and take a more innovative and creative promotional approach so that many users can know the promotion.

South Asian Journal of Social Studies and Economics, 2024

The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that n... more The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that not only benefits tourists but also local communities. Qualitative and quantitative research methods (mixed methods research) with in-depth interviews and observation/survey of homestay representatives in as many as 20 tourist villages in Borobudur District and 1 Mendut village in the Borobudur Temple area. The result formulates several strategies, such as developing local wisdombased cultural tour packages, determining the centralized management of homestays in one manager, forming homestay associations in each village, empowering local people to run their homestay businesses, building facilities and setting rules about local transportation in Borobudur area villages, and others. Based on the QSPM, the priority strategies are obtained to be sorted, namely, the main one is to determine the centralized management of homestays in one manager, followed by the strategy of forming homestay associations in each village and improving the quality of human resources through homestay training.

South Asian Journal of Social Studies and Economics, 2024

Micro, small, and medium enterprises (MSMEs) are one of the important pillars of the country's ec... more Micro, small, and medium enterprises (MSMEs) are one of the important pillars of the country's economy. MSMEs have an important role in creating jobs, increasing economic growth, and improving community welfare. The competitiveness of MSMEs is vital for their success and for driving economic growth. To increase the competitiveness of MSMEs, the right strategy is needed. This strategy must be adapted to the characteristics of MSMEs, such as the business sector, target market, and competitive conditions. These research questions are: 1) What are the strategies for increasing the competitiveness of MSMEs?, and 2) What supporting factors can increase the competitiveness of MSMEs? The research method used is a narrative literature review of five references taken from the ScienceDirect database from 2020 to 2023 that discuss strategies for increasing the competitiveness of MSMEs. These five papers have a strong connection because they all discuss the relationship between innovation and the performance of micro, small, and

ALKHIDMAH: Jurnal Pengabdian Dan Kemitraan Masyarakat,, 2024

The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of ... more The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of the village population lives from rice cultivation, and the village is very attached to the culture of their ancestors. The combination of cultural and natural aspects offers an experience to tourists. Tourism development that combines these two aspects allows the creation of sustainable and responsible tourism products, which not only increase economic value but also preserve and respect cultural heritage and natural sustainability. Community service activities carried out aim to provide input to traditional stakeholders and the Kasepuhan Ciptagelar community in identifying and analyzing potential tourist attractions from a cultural and natural perspective and strategies for developing tourist attractions. Community service activities in the form of community assistance were carried out on December 17, 2023. The results included identifying natural and cultural tourist attractions in Kasepuhan Ciptagelar and providing information about tourism potential, tourism management, and tourism marketing as input to traditional stakeholders and local communities.

SELAPARANG. Jurnal Pengabdian Masyarakat Berkemajuan, 2023

ABSTRAK Kepulauan Seribu Utara dengan tiga kecamatan yaitu Pulau Harapan, Pulau Kelapa, dan Pulau... more ABSTRAK Kepulauan Seribu Utara dengan tiga kecamatan yaitu Pulau Harapan, Pulau Kelapa, dan Pulau Panggang/Pulau Pramuka memiliki usaha mikro kecil menengah di bidang makanan lokal serta memiliki usaha catering dan usaha warung makan. Berdasarkan hasil survey dan observasi, penjamah makanan masih kurang memahami higiene sanitasi. Kesadaran masyarakat mengenai kebersihan pengolahan makanan masih sangat rendah. Tujuan pengabdian ; 1) mengetahui peningkatan pengetahuan higiene dan sanitasi penjamah makanan sebelum dan sesudah pelatihan, 2) mengetahui peningkatan higiene sanitasi sarana pengolahan makanan, 3) mengetahui tanggapan peserta terhadap kegiatan pelatihan. Pengabdian masyarakat dilakukan di Kepulauan Seribu Utara dengan lokasi 3 (tiga) pulau yaitu Pulau Kelapa, Pulau Harapan dan Pulau Pramuka. Metode deskriptif dengan teknik survei lapangan, dokumentasi, wawancara, dan kegiatan pelatihan. Peserta Pengabdian masyarakat adalah 30 orang pemilik usaha makanan lokal. Hasil Pengabdian masyarakat menunjukkan adanya peningkatan pengetahuan tentang higiene dan sanitasi makanan sebelum dan sesudah diberikan pelatihan yang diketahui dari hasil pre-test dan post-test, peningkatan higiene dan sanitasi setelah pelatihan cukup baik, terlihat adanya perubahan pada beberapa usaha makanan yang mengikuti standar higienitas. Peserta pelatihan memberikan tanggapan yang baik mengenai materi pelatihan, instruktur pelatihan, dan metode pendekatan.

Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat, 2023

Salah satu tantangan yang dihadapi pelaku UMKM, terutama di Kabupaten Bogor, Jawa Barat, adalah a... more Salah satu tantangan yang dihadapi pelaku UMKM, terutama di Kabupaten Bogor, Jawa Barat, adalah askes permodalan. Masalah akses permodalan disebabkan oleh beberapa faktor, seperti hambatan administrasi dan hambatan lain yang membuat sulit bagi para pelaku UMKM mendapatkan pembiayaan. Tidak adanya akses informasi dan pelaporan keuangan yang memadai yang diperlukan untuk mendapatkan pendanaan menyebabkan kesulitan untuk mendapatkan permodalan Kegiatan pengabdian ini dilakukan dengan memberikan sosialisasi kepada kelompok

PENERBIT INTELEKTUAL MANIFES MEDIA, 2023

Jurnal Pendidikan dan Perhotelan (JPP), 2023

Barista sebagai garda terdepan memiliki pengaruh yang besar terhadap kesuksesan sebuah kedai kopi... more Barista sebagai garda terdepan memiliki pengaruh yang besar terhadap kesuksesan sebuah kedai kopi. Seorang barista harus menunjukkan pelayanan terbaiknya. Namun, beberapa tamu merasa tidak diperhatikan saat masuk ke Gentle Ben Kitchen and Coffee oleh barista. Masih kurangnya pemahaman dasar pelayanan seorang barista dalam menjaga operasional coffee shop. Tujuan peneltian ini yaitu untuk mengetahui upaya meningkatkan kepuasan tamu melalui kualitas pelayanan barista di Gentle Ben Kitchen and Coffee. Penelitian ini dilakukan dengan menggunakan metode kualitatif melalui wawancara dan observasi. Teknik pengambilan informan yang digunakan dalam penelitian ini adalah purposive sampling. Hasil dari penelitian ini adalah upaya peningkatan kepuasan tamu melalui kualitas pelayanan barista di Gentle Ben Kitchen and Coffee yaitu barista harus bekerja sesuai SOP (Standard Operational Procedure) yang telah ditetapkan perusahaan dan harus menerapkan 3S (senyum, sapa, salam) kepada setiap pelanggan untuk meningkatkan kepuasan tamu. Langkah-langkah yang dapat dilakukan barista di Gentle Ben Kitchen and Coffee untuk meningkatkan kepuasan tamu dengan cara bersikap ramah, berpakaian sopan dan menarik, serta diperlukan pelatihan sebelum mulai bekerja.

Kata kunci : kepuasan tamu, kualitas pelayanan, barista, coffee shop

International Journal of Travel, Hospitality and Events, 2023

This study aims to explore consumption behavior both Gen Y and Gen Z towards ready-to-drink coffe... more This study aims to explore consumption behavior both Gen Y and Gen Z towards ready-to-drink coffee in Indonesia. Research methods: This study is a survey research with quantitative method. The survey was conducted on 200 respondents employing online media by delivering electronic questionnaire consisting of 16 questions related to coffee consumption behavior and 6 demographic questions. Results and discussion : Generations Y and Z like cold brewed coffee, prefer to drink coffee at coffee shops while socializing, buy coffee with the highest price range of IDR 20,000-29,000, often use delivery service by ordering through the app. Implication: it is appropriate for coffee shop owners to carry out a marketing mix (4P) i.e. product, promotion, price and place (distribution mix) with reference to the consumption behavior of coffee from them, so that the sustainability of the ready-to-drink coffee business can be achieved.

The IV International Gastronomy Tourism Studies Congress, 2022

This longitudinal study seeks to explore the intentions of community in college to open new busin... more This longitudinal study seeks to explore the intentions of community in college to open new businesses in local food during and after the Covid-19 pandemic. This research was conducted on students, lecturers and university employees who have participated in entrepreneurship online webinars on culinary business management that were held in May and June 2020. Questionnaires were delivered to the webinar participants via online media and filled out by 200 participants regarding their intentions to open a new business. Furthermore, in June 2022 a survey was organized via email to confirm how many new businesses have been opened, 17 respondents answered and 8 new businesses have been opened. The ratio of the formation of new business from academics during and after the pandemic is 8: 200 or 1:25. It could be interpreted that there are 4% of new entrepreneurs from 200 online webinar participants organized by universities.
Keywords: Local Food, Entrepreneurial Intention, New Business Opened, Academics, Pandemics Covid-19

Jurnal Pendidikan dan Perhotelan, 2022

Kopi yang dihidangkan dalam sebuah kedai kopi tidak hanya menjual cita rasa dan jenis kopi karena... more Kopi yang dihidangkan dalam sebuah kedai kopi tidak hanya menjual cita rasa dan jenis kopi karena dalam sebuah kedai kopi terdapat atribut lain. Atribut kedai kopi seperti lokasi, sarana dan prasana, suasana kedai kopi diduga juga dapat memengaruhi preferensi konsumen kopi untuk berkunjung dan mengonsumsi kopi. Preferensi konsumen akan berpengaruh pada keputusan pembelian konsumen kopi. Mengetahui preferensi konsumen merupakan salah satu kekuatan masingmasing kedai kopi untuk mampu menghadapi persaingan dalam jangka waktu yang lama. Tujuan dari penelitian ini adalah untuk mengetahui preferensi konsumen dalam membeli kopi susu es dan juga ingin mengetahui dari preferensi yang ada, faktor preferensi mana yang paling dipertimbangkan oleh konsumen dalam memutuskan untuk membeli produk tersebut. Penelitian ini adalah penelitian kuantitatif dengan menggunakan metode deskriptif dan teknik survei. Untuk metode pengambilan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Metode pengumpulan data menggunakan kuesioner yang dibagikan kepada 91 responden, yang akan dianalisis menggunakan uji chi-square dan juga multi-atribut fishbein. Atribut preferensi konsumen dalam penelitian ini yang merujuk pada beberapa penelitian sebelumnya telah ditentukan oleh penulis, atribut rasa, harga, merek, dan kemasan. Hasil uji Chi-square jika X2 hitung> X2 tabel, maka hipotesis nol (Ho) ditolak dan hipotesis alternatif (Ha) diterima, bahwa dengan hasil X2 hitung semua item atribut preferensi konsumen lebih besar dari X2, maka Ho ditolak dan Ha diterima. Dengan mengalikan angka kepercayaan (bi) dan juga evaluasi (ei), indeks sikap konsumen (Ao) diperoleh, di mana hasil yang dapat diurutkan dari yang paling dipertimbangkan adalah rasa, harga, kemasan, dan merek.

Jurnal Pendidikan dan Perhotelan, 2022

Pada awalnya mengkonsumsi kopi merupakan kegiatan orang dewasa untuk mengisi waktu luang atau unt... more Pada awalnya mengkonsumsi kopi merupakan kegiatan orang dewasa untuk mengisi waktu luang atau untuk memberi tenaga sebelum bekerja. Namun kini telah berubah menjadi kebiasaan anak remaja, mereka mengikuti budaya asing dan menjadikan gaya hidup modern. Gaya hidup disini adalah aktivitas konsumsi kopi. Aktivitas minum kopi telah menjadi gaya hidup, tidak hanya sebagai tempat untuk bertemunya anak-anak muda, tetapi juga terletak pada varian menu kopi yang lebih mahal dari kedai kopi biasanya, dan disebut perilaku konsumtif. Di Jakarta, kedai kopi mudah ditemukan diberbagai tempat, seperti di supermarket, di mall, bandara, dan stasiun. Seperti Starbucks, Starbucks Coffee merupakan salah satu kedai kopi yang memiliki arti prestise yang tinggi bagi konsumen karena harganya yang cukup mahal. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif melalui observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan teknik purposive sampling. Pengambilan sampel ditentukan dengan pelanggan yang datang ke Starbucks dan memesan kopi. Berdasarkan hasil penelitian menunjukkan bahwa budaya masyarakat telah berkembang, Fenomena yang terjadi menunjukkan bahwa kedai kopi merupakan salah satu gaya hidup zaman sekarang. Dimana kedai kopi merupakan tempat yang memfasilitasi banyak orang untuk terlibat dalam kegiatan, minat, dan pendapat seseorang untuk menciptakan gaya hidup anak muda saat ini.

South Asian Journal of Social Studies and Economics, 2022

The success of promoting historical tourist attractions (heritage) depends on aspects of seeing e... more The success of promoting historical tourist attractions (heritage) depends on aspects of seeing existing opportunities and foresight in targeting the target market. Providing information to tourists is now becoming something important. One form of information is by mapping tourist objects. Mapping tourist is useful for providing information to tourists about the types and locations of tourist objects. Informative tourist maps not only visualize tourist objects but also matters relating to tourist facilities and infrastructures such as accessibility, public facilities, the physical condition of the area, and other supporting information. Currently, no map contains the location or location of historical tourist attractions in Serang City so tourists know very little about existing tourism. This study aims to present objects and accessibility of historical tourism in Serang City by compiling visualizations through mapping. This research was conducted in the city of Serang, Banten, Indonesia in 2021. This research is a descriptive study using a qualitative approach. Sampling with nonprobability sampling with purposive sampling technique. Researchers made three alternative tourist maps that can be used by serang city. Suggestions for Serang City is that it is necessary to determine a historical tourism map and it is necessary to make a giant billboard of Serang's historical tourism map at two location points (Alun-alun Serang and Old Banten Area).

South Asian Journal of Social Studies and Economics, 2022

Green tourism is a form of ecotourism or ecosystem-based tourism. One of the ecotourism that is b... more Green tourism is a form of ecotourism or ecosystem-based tourism. One of the ecotourism that is being developed by the South Tangerang City government is the Keranggan Ecotourism which has the potential for green tourism by cisadane river. To achieve the target of tourist visits, it takes attractive marketing and can have a good impact on tourists. The study aimed to determine the green tourism marketing concept which consists of the attractiveness of green tourism, tourism programs, physical carrying capacity, non-physical carrying capacity, tourism prices, and tourism promotion in Keranggan Ecotourism area. This research also identifies indicators of Green Tourism marketing success in Keranggan Ecotourism area. This study used a qualitative method. Data collection by in-depth interviews, observations, and documentation in 2020-2021. The results obtained show that Keranggan Ecotourism has met the success indicators of implementing Green Tourism Marketing. Green Tourism Marketing in Ecotourism Keranggan can work, if creating community participation and satisfaction with green tourism management, creating awareness and desire to conserve nature and clean environmental resources, creating a harmony of sustainable economic, environmental, social and cultural growth and increasing welfare and job opportunities.

Journal of Tourism and Creativity, 2022

Tourism events are planning and marketing activities that are used as communication media to int... more Tourism events are planning and marketing activities that
are used as communication media to introduce regional
potentials such as tourist destinations and their culture with
the aim of attracting tourists. Such as the event held in
Bandung with the theme "Bandung Investment, Agriculture,
Tourism & Trade Expo (BITTRA 2021)" by PT Visi Sinergi
Antarnusa. Where this event can expand marketing networks
and improve the quality of regional products in Indonesia.
Indonesia sees anticipating free trade, especially in the fields
of investment, tourism and trade. This research aims to
determine the attractiveness, perceptions of tourists, and the
role of the event. The researchers used a descriptive
research method with a qualitative approach. The sampling
technique used purposive sampling. Collecting data through
interviews with resource persons, direct observation of the
event, and documentation.The results of this study state that
the MICE industry can be a tourist attraction and can help
the regional economy.

Jurnal Pendidikan dan Perhotelan, 2024

Meningkatnya konsumsi masyarakat terhadap makanan dan minuman dalam beberapa tahun terakhir terja... more Meningkatnya konsumsi masyarakat terhadap makanan dan minuman dalam beberapa tahun terakhir terjadi di dunia dan terjadi juga di Indonesia. Dengan meningkatnya minat pembelian dan konsumsi maka pertumbuhan restoran serta strategi pemasaran restoran dapat berkembang diikuti dengan berlangsungnya persaingan yang ketat terjadi antara masing-masing restoran yang memiliki ciri khas tersendiri. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang paling tepat untuk meningkatkan daya saing Golden Leaf Restaurant. Penelitian ini dilakukan di salah satu restoran Chinese yang terletak di Kelapa Gading wilayah Jakarta Utara yaitu Golden Leaf Restaurant. Penelitian ini menggunakan metode penelitian kualitatif, dengan analisis SWOT melalui tahap matriks IFAS, EFAS, IE, QSPM. Teknik pengumpulan data yang digunakan dalam penelitian ini berupa observasi, wawancara, dokumentasi, dan pustaka. Hasil penelitian dari matrik SWOT posisi restoran Golden Leaf Kelapa Gading terdapat pada kuadran I (grow and build) dengan total nilai IFAS 3.58 (kuat) dan EFAS 3.04(tinggi). Strategi pemasaran yang paling tepat untuk meningkatkan daya saing Golden Leaf Restaurant adalah dengan manfaatkan rasa hidangan yang konsisten dan dorong promosi dari mulut ke mulut dari pelanggan yang puas.

JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 2024

Research aim: This research seeks to discover the marketing strategies carried out by culinary en... more Research aim: This research seeks to discover the marketing strategies carried out by culinary entrepreneurs in the North Thousand Islands. Approach: This research uses a qualitative approach with descriptive methods. Data was collected through field survey methods, documentation, and interviews. The research was conducted on three North Thousand Islands islands: Kelapa Island, Harapan Island, and Pramuka Island. Research Finding: The results of the research obtained culinary business marketing strategies which are 1) the target market for consumers is determined, tourists who come to visit the Island, and the surrounding community, 2) culinary product planning includes product types, product processing, packaging and ways of offering to consumers, 3) pricing set by culinary business actors based on production costs which often increase in line with the increase in fuel prices for ships transporting foodstuffs, 4) distribution systems for culinary and catering businesses mostly through intermediaries of tour or travel agents and government officials, 5) general marketing communications conducted conventionally such as direct sales where selling directly to consumers Theoretical Contribution/Originality: There is limited time for interviews with informants busy trading while caring for the household. Practitioner implication: Become a reference in improving the marketing strategy that has been carried out to increase business.

Jurnal Nusantara Aplikasi Manajemen Bisnis, 2024

Research aim: This research seeks to discover the marketing strategies carried out by culinary en... more Research aim: This research seeks to discover the marketing strategies carried out by culinary entrepreneurs in the North Thousand Islands. Approach: This research uses a qualitative approach with descriptive methods. Data was collected through field survey methods, documentation, and interviews. The research was conducted on three North Thousand Islands islands: Kelapa Island, Harapan Island, and Pramuka Island. Research Finding: The results of the research obtained culinary business marketing strategies which are 1) the target market for consumers is determined, tourists who come to visit the Island, and the surrounding community, 2) culinary product planning includes product types, product processing, packaging and ways of offering to consumers, 3) pricing set by culinary business actors based on production costs which often increase in line with the increase in fuel prices for ships transporting foodstuffs, 4) distribution systems for culinary and catering businesses mostly through intermediaries of tour or travel agents and government officials, 5) general marketing communications conducted conventionally such as direct sales where selling directly to consumers Theoretical Contribution/Originality: There is limited time for interviews with informants busy trading while caring for the household. Practitioner implication: Become a reference in improving the marketing strategy that has been carried out to increase business.

WAHATUL MUJTAMA’: Jurnal Pengabdian Masyarakat, 2024

Training, packaging, proceesed food Sukamahi Village is located in Megamendung District, Bogor Re... more Training, packaging, proceesed food Sukamahi Village is located in Megamendung District, Bogor Regency, West Java, one of the pilot villages for the One Billion One Village (SaMiSaDe) program in 2021. Sukamahi Village has agricultural and plantation potential. Most of the village residents have professions as farmers and own businesses such as food businesses and grocery stores in Sukamahi Village. Most of the women in Sukamahi Village are involved in PKK activities, farming and are housewives. Currently, there are no profitable business activities among the group of women residents of Sukamahi village. There are problems in various regions where local food businesses are generally less attractive, innovative, creative, and the majority are only wrapped in transparent plastic without any labels or information. The aim of organizing this community service is to provide knowledge about packaging processed food products that comply with good food packaging rules and can attract consumers' attention. The implementation method consists of initial observations and training activities. Initial observations include licensing, mapping communities that need training, and formulating appropriate training. The training activity provided material and direct practice in making appropriate products and packaging, ended with a question and answer session regarding what had been provided. Overall, the training on packaging processed food products went well and was beneficial for improving the skills and business marketing of the Sukamahi Village community. With more attractive and quality packaging, processed food business products

South Asian Journal of Social Studies and Economics, 2024

Aim: To investigate the awareness of using digital technology in Food MSMEs and understand its be... more Aim: To investigate the awareness of using digital technology in Food MSMEs and understand its benefits. Study Design: This research uses a quantitative approach with hypothesis testing. Place and Duration of Study: The research location is in the Borobudur area, Borobudur District, Magelang Regency, Central Java, one of Indonesia's priority tourist destinations. The duration of the research study is approximately 6 months, from June to December 2023.

International Journal of Travel, Hospitality and Events , 2024

This research aims to determine consumer preference factors when purchasing Jakarta's online food... more This research aims to determine consumer preference factors when purchasing Jakarta's online food delivery services. Research methods: This study uses a comparative quantitative method. Data was obtained by distributing online questionnaires via Google form to 100 users of Online Food Delivery Services (Grab-Food et al.) in Jakarta. In this study, the sample was determined by purposive sampling. Researchers conducted a oneway ANOVA test to see if there were differences in respondents' preferences. The preference factors used are transaction, price, and promotion. Results and discussion: Research has been conducted to understand consumer preferences in popular food delivery services such as Go-Food, GrabFood, and ShopeeFood. Understanding these preferences is critical for companies to tailor their services and offerings to meet their customers' needs and expectations better. The research results show differences in consumer preferences when choosing online food delivery services. Implication: By leveraging this research, all stakeholders can contribute to a more competitive, user-friendly, and innovative food delivery landscape. Go-Food, Grab-Food, and Shopee-Food can continue to innovate, develop transaction systems so that users are more comfortable making transactions when using the Food Delivery Service application, provide prices according to the quality provided, and take a more innovative and creative promotional approach so that many users can know the promotion.

South Asian Journal of Social Studies and Economics, 2024

The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that n... more The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that not only benefits tourists but also local communities. Qualitative and quantitative research methods (mixed methods research) with in-depth interviews and observation/survey of homestay representatives in as many as 20 tourist villages in Borobudur District and 1 Mendut village in the Borobudur Temple area. The result formulates several strategies, such as developing local wisdombased cultural tour packages, determining the centralized management of homestays in one manager, forming homestay associations in each village, empowering local people to run their homestay businesses, building facilities and setting rules about local transportation in Borobudur area villages, and others. Based on the QSPM, the priority strategies are obtained to be sorted, namely, the main one is to determine the centralized management of homestays in one manager, followed by the strategy of forming homestay associations in each village and improving the quality of human resources through homestay training.

South Asian Journal of Social Studies and Economics, 2024

Micro, small, and medium enterprises (MSMEs) are one of the important pillars of the country's ec... more Micro, small, and medium enterprises (MSMEs) are one of the important pillars of the country's economy. MSMEs have an important role in creating jobs, increasing economic growth, and improving community welfare. The competitiveness of MSMEs is vital for their success and for driving economic growth. To increase the competitiveness of MSMEs, the right strategy is needed. This strategy must be adapted to the characteristics of MSMEs, such as the business sector, target market, and competitive conditions. These research questions are: 1) What are the strategies for increasing the competitiveness of MSMEs?, and 2) What supporting factors can increase the competitiveness of MSMEs? The research method used is a narrative literature review of five references taken from the ScienceDirect database from 2020 to 2023 that discuss strategies for increasing the competitiveness of MSMEs. These five papers have a strong connection because they all discuss the relationship between innovation and the performance of micro, small, and

ALKHIDMAH: Jurnal Pengabdian Dan Kemitraan Masyarakat,, 2024

The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of ... more The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of the village population lives from rice cultivation, and the village is very attached to the culture of their ancestors. The combination of cultural and natural aspects offers an experience to tourists. Tourism development that combines these two aspects allows the creation of sustainable and responsible tourism products, which not only increase economic value but also preserve and respect cultural heritage and natural sustainability. Community service activities carried out aim to provide input to traditional stakeholders and the Kasepuhan Ciptagelar community in identifying and analyzing potential tourist attractions from a cultural and natural perspective and strategies for developing tourist attractions. Community service activities in the form of community assistance were carried out on December 17, 2023. The results included identifying natural and cultural tourist attractions in Kasepuhan Ciptagelar and providing information about tourism potential, tourism management, and tourism marketing as input to traditional stakeholders and local communities.

SELAPARANG. Jurnal Pengabdian Masyarakat Berkemajuan, 2023

ABSTRAK Kepulauan Seribu Utara dengan tiga kecamatan yaitu Pulau Harapan, Pulau Kelapa, dan Pulau... more ABSTRAK Kepulauan Seribu Utara dengan tiga kecamatan yaitu Pulau Harapan, Pulau Kelapa, dan Pulau Panggang/Pulau Pramuka memiliki usaha mikro kecil menengah di bidang makanan lokal serta memiliki usaha catering dan usaha warung makan. Berdasarkan hasil survey dan observasi, penjamah makanan masih kurang memahami higiene sanitasi. Kesadaran masyarakat mengenai kebersihan pengolahan makanan masih sangat rendah. Tujuan pengabdian ; 1) mengetahui peningkatan pengetahuan higiene dan sanitasi penjamah makanan sebelum dan sesudah pelatihan, 2) mengetahui peningkatan higiene sanitasi sarana pengolahan makanan, 3) mengetahui tanggapan peserta terhadap kegiatan pelatihan. Pengabdian masyarakat dilakukan di Kepulauan Seribu Utara dengan lokasi 3 (tiga) pulau yaitu Pulau Kelapa, Pulau Harapan dan Pulau Pramuka. Metode deskriptif dengan teknik survei lapangan, dokumentasi, wawancara, dan kegiatan pelatihan. Peserta Pengabdian masyarakat adalah 30 orang pemilik usaha makanan lokal. Hasil Pengabdian masyarakat menunjukkan adanya peningkatan pengetahuan tentang higiene dan sanitasi makanan sebelum dan sesudah diberikan pelatihan yang diketahui dari hasil pre-test dan post-test, peningkatan higiene dan sanitasi setelah pelatihan cukup baik, terlihat adanya perubahan pada beberapa usaha makanan yang mengikuti standar higienitas. Peserta pelatihan memberikan tanggapan yang baik mengenai materi pelatihan, instruktur pelatihan, dan metode pendekatan.

Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat, 2023

Salah satu tantangan yang dihadapi pelaku UMKM, terutama di Kabupaten Bogor, Jawa Barat, adalah a... more Salah satu tantangan yang dihadapi pelaku UMKM, terutama di Kabupaten Bogor, Jawa Barat, adalah askes permodalan. Masalah akses permodalan disebabkan oleh beberapa faktor, seperti hambatan administrasi dan hambatan lain yang membuat sulit bagi para pelaku UMKM mendapatkan pembiayaan. Tidak adanya akses informasi dan pelaporan keuangan yang memadai yang diperlukan untuk mendapatkan pendanaan menyebabkan kesulitan untuk mendapatkan permodalan Kegiatan pengabdian ini dilakukan dengan memberikan sosialisasi kepada kelompok

PENERBIT INTELEKTUAL MANIFES MEDIA, 2023

Jurnal Pendidikan dan Perhotelan (JPP), 2023

Barista sebagai garda terdepan memiliki pengaruh yang besar terhadap kesuksesan sebuah kedai kopi... more Barista sebagai garda terdepan memiliki pengaruh yang besar terhadap kesuksesan sebuah kedai kopi. Seorang barista harus menunjukkan pelayanan terbaiknya. Namun, beberapa tamu merasa tidak diperhatikan saat masuk ke Gentle Ben Kitchen and Coffee oleh barista. Masih kurangnya pemahaman dasar pelayanan seorang barista dalam menjaga operasional coffee shop. Tujuan peneltian ini yaitu untuk mengetahui upaya meningkatkan kepuasan tamu melalui kualitas pelayanan barista di Gentle Ben Kitchen and Coffee. Penelitian ini dilakukan dengan menggunakan metode kualitatif melalui wawancara dan observasi. Teknik pengambilan informan yang digunakan dalam penelitian ini adalah purposive sampling. Hasil dari penelitian ini adalah upaya peningkatan kepuasan tamu melalui kualitas pelayanan barista di Gentle Ben Kitchen and Coffee yaitu barista harus bekerja sesuai SOP (Standard Operational Procedure) yang telah ditetapkan perusahaan dan harus menerapkan 3S (senyum, sapa, salam) kepada setiap pelanggan untuk meningkatkan kepuasan tamu. Langkah-langkah yang dapat dilakukan barista di Gentle Ben Kitchen and Coffee untuk meningkatkan kepuasan tamu dengan cara bersikap ramah, berpakaian sopan dan menarik, serta diperlukan pelatihan sebelum mulai bekerja.

Kata kunci : kepuasan tamu, kualitas pelayanan, barista, coffee shop

International Journal of Travel, Hospitality and Events, 2023

This study aims to explore consumption behavior both Gen Y and Gen Z towards ready-to-drink coffe... more This study aims to explore consumption behavior both Gen Y and Gen Z towards ready-to-drink coffee in Indonesia. Research methods: This study is a survey research with quantitative method. The survey was conducted on 200 respondents employing online media by delivering electronic questionnaire consisting of 16 questions related to coffee consumption behavior and 6 demographic questions. Results and discussion : Generations Y and Z like cold brewed coffee, prefer to drink coffee at coffee shops while socializing, buy coffee with the highest price range of IDR 20,000-29,000, often use delivery service by ordering through the app. Implication: it is appropriate for coffee shop owners to carry out a marketing mix (4P) i.e. product, promotion, price and place (distribution mix) with reference to the consumption behavior of coffee from them, so that the sustainability of the ready-to-drink coffee business can be achieved.

The IV International Gastronomy Tourism Studies Congress, 2022

This longitudinal study seeks to explore the intentions of community in college to open new busin... more This longitudinal study seeks to explore the intentions of community in college to open new businesses in local food during and after the Covid-19 pandemic. This research was conducted on students, lecturers and university employees who have participated in entrepreneurship online webinars on culinary business management that were held in May and June 2020. Questionnaires were delivered to the webinar participants via online media and filled out by 200 participants regarding their intentions to open a new business. Furthermore, in June 2022 a survey was organized via email to confirm how many new businesses have been opened, 17 respondents answered and 8 new businesses have been opened. The ratio of the formation of new business from academics during and after the pandemic is 8: 200 or 1:25. It could be interpreted that there are 4% of new entrepreneurs from 200 online webinar participants organized by universities.
Keywords: Local Food, Entrepreneurial Intention, New Business Opened, Academics, Pandemics Covid-19

Jurnal Pendidikan dan Perhotelan, 2022

Kopi yang dihidangkan dalam sebuah kedai kopi tidak hanya menjual cita rasa dan jenis kopi karena... more Kopi yang dihidangkan dalam sebuah kedai kopi tidak hanya menjual cita rasa dan jenis kopi karena dalam sebuah kedai kopi terdapat atribut lain. Atribut kedai kopi seperti lokasi, sarana dan prasana, suasana kedai kopi diduga juga dapat memengaruhi preferensi konsumen kopi untuk berkunjung dan mengonsumsi kopi. Preferensi konsumen akan berpengaruh pada keputusan pembelian konsumen kopi. Mengetahui preferensi konsumen merupakan salah satu kekuatan masingmasing kedai kopi untuk mampu menghadapi persaingan dalam jangka waktu yang lama. Tujuan dari penelitian ini adalah untuk mengetahui preferensi konsumen dalam membeli kopi susu es dan juga ingin mengetahui dari preferensi yang ada, faktor preferensi mana yang paling dipertimbangkan oleh konsumen dalam memutuskan untuk membeli produk tersebut. Penelitian ini adalah penelitian kuantitatif dengan menggunakan metode deskriptif dan teknik survei. Untuk metode pengambilan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Metode pengumpulan data menggunakan kuesioner yang dibagikan kepada 91 responden, yang akan dianalisis menggunakan uji chi-square dan juga multi-atribut fishbein. Atribut preferensi konsumen dalam penelitian ini yang merujuk pada beberapa penelitian sebelumnya telah ditentukan oleh penulis, atribut rasa, harga, merek, dan kemasan. Hasil uji Chi-square jika X2 hitung> X2 tabel, maka hipotesis nol (Ho) ditolak dan hipotesis alternatif (Ha) diterima, bahwa dengan hasil X2 hitung semua item atribut preferensi konsumen lebih besar dari X2, maka Ho ditolak dan Ha diterima. Dengan mengalikan angka kepercayaan (bi) dan juga evaluasi (ei), indeks sikap konsumen (Ao) diperoleh, di mana hasil yang dapat diurutkan dari yang paling dipertimbangkan adalah rasa, harga, kemasan, dan merek.

Jurnal Pendidikan dan Perhotelan, 2022

Pada awalnya mengkonsumsi kopi merupakan kegiatan orang dewasa untuk mengisi waktu luang atau unt... more Pada awalnya mengkonsumsi kopi merupakan kegiatan orang dewasa untuk mengisi waktu luang atau untuk memberi tenaga sebelum bekerja. Namun kini telah berubah menjadi kebiasaan anak remaja, mereka mengikuti budaya asing dan menjadikan gaya hidup modern. Gaya hidup disini adalah aktivitas konsumsi kopi. Aktivitas minum kopi telah menjadi gaya hidup, tidak hanya sebagai tempat untuk bertemunya anak-anak muda, tetapi juga terletak pada varian menu kopi yang lebih mahal dari kedai kopi biasanya, dan disebut perilaku konsumtif. Di Jakarta, kedai kopi mudah ditemukan diberbagai tempat, seperti di supermarket, di mall, bandara, dan stasiun. Seperti Starbucks, Starbucks Coffee merupakan salah satu kedai kopi yang memiliki arti prestise yang tinggi bagi konsumen karena harganya yang cukup mahal. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif melalui observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan teknik purposive sampling. Pengambilan sampel ditentukan dengan pelanggan yang datang ke Starbucks dan memesan kopi. Berdasarkan hasil penelitian menunjukkan bahwa budaya masyarakat telah berkembang, Fenomena yang terjadi menunjukkan bahwa kedai kopi merupakan salah satu gaya hidup zaman sekarang. Dimana kedai kopi merupakan tempat yang memfasilitasi banyak orang untuk terlibat dalam kegiatan, minat, dan pendapat seseorang untuk menciptakan gaya hidup anak muda saat ini.

South Asian Journal of Social Studies and Economics, 2022

The success of promoting historical tourist attractions (heritage) depends on aspects of seeing e... more The success of promoting historical tourist attractions (heritage) depends on aspects of seeing existing opportunities and foresight in targeting the target market. Providing information to tourists is now becoming something important. One form of information is by mapping tourist objects. Mapping tourist is useful for providing information to tourists about the types and locations of tourist objects. Informative tourist maps not only visualize tourist objects but also matters relating to tourist facilities and infrastructures such as accessibility, public facilities, the physical condition of the area, and other supporting information. Currently, no map contains the location or location of historical tourist attractions in Serang City so tourists know very little about existing tourism. This study aims to present objects and accessibility of historical tourism in Serang City by compiling visualizations through mapping. This research was conducted in the city of Serang, Banten, Indonesia in 2021. This research is a descriptive study using a qualitative approach. Sampling with nonprobability sampling with purposive sampling technique. Researchers made three alternative tourist maps that can be used by serang city. Suggestions for Serang City is that it is necessary to determine a historical tourism map and it is necessary to make a giant billboard of Serang's historical tourism map at two location points (Alun-alun Serang and Old Banten Area).

South Asian Journal of Social Studies and Economics, 2022

Green tourism is a form of ecotourism or ecosystem-based tourism. One of the ecotourism that is b... more Green tourism is a form of ecotourism or ecosystem-based tourism. One of the ecotourism that is being developed by the South Tangerang City government is the Keranggan Ecotourism which has the potential for green tourism by cisadane river. To achieve the target of tourist visits, it takes attractive marketing and can have a good impact on tourists. The study aimed to determine the green tourism marketing concept which consists of the attractiveness of green tourism, tourism programs, physical carrying capacity, non-physical carrying capacity, tourism prices, and tourism promotion in Keranggan Ecotourism area. This research also identifies indicators of Green Tourism marketing success in Keranggan Ecotourism area. This study used a qualitative method. Data collection by in-depth interviews, observations, and documentation in 2020-2021. The results obtained show that Keranggan Ecotourism has met the success indicators of implementing Green Tourism Marketing. Green Tourism Marketing in Ecotourism Keranggan can work, if creating community participation and satisfaction with green tourism management, creating awareness and desire to conserve nature and clean environmental resources, creating a harmony of sustainable economic, environmental, social and cultural growth and increasing welfare and job opportunities.

Journal of Tourism and Creativity, 2022

Tourism events are planning and marketing activities that are used as communication media to int... more Tourism events are planning and marketing activities that
are used as communication media to introduce regional
potentials such as tourist destinations and their culture with
the aim of attracting tourists. Such as the event held in
Bandung with the theme "Bandung Investment, Agriculture,
Tourism & Trade Expo (BITTRA 2021)" by PT Visi Sinergi
Antarnusa. Where this event can expand marketing networks
and improve the quality of regional products in Indonesia.
Indonesia sees anticipating free trade, especially in the fields
of investment, tourism and trade. This research aims to
determine the attractiveness, perceptions of tourists, and the
role of the event. The researchers used a descriptive
research method with a qualitative approach. The sampling
technique used purposive sampling. Collecting data through
interviews with resource persons, direct observation of the
event, and documentation.The results of this study state that
the MICE industry can be a tourist attraction and can help
the regional economy.

International Gastronomy Tourism Studies Congress, 2022

The activity of consuming coffee is aimed at health and wellness, premiumization, convenience, di... more The activity of consuming coffee is aimed at health and wellness, premiumization, convenience, direct to consumer offerings and sustainability. Generation Y and Generation Z as the two latest generations are coffee consumers with the largest proportion of the
population, hence they influence the current and future coffee trend. Concerning these potential, the characteristics, wants and needs of this market segment should be understood well by coffee stakeholder. Accordingly, coffee providers are able to survive and to be sustainable in the coffee industry. This study aims to explore coffee consumption behavior both Gen Y and Gen Z in Indonesia. This study is a survey research with quantitative method. The survey was conducted on 200 respondents in Indonesia employing online media by delivering electronic questionnaire consisting of 16 questions related to coffee consumption
behavior and 6 demographic questions.

PENERBIT INTELEKTUAL MANIFES MEDIA, 2023

CV Basya Media Utama, 2023

Hak cipta dilindungi undang-undang All Right Reserved Dilarang memperbanyak karya tulis ini dalam... more Hak cipta dilindungi undang-undang All Right Reserved Dilarang memperbanyak karya tulis ini dalam bentuk dan cara apapun tanpa seizing tertulis dari penerbit.