Gordon Fletcher | University of Salford (original) (raw)

Gordon Fletcher

New Zealand born and Australian educated. I have been at the University of Salford since 2002.

My research focuses on specific examples and experiences of digital culture and practice. I have published work around conflict with online finance communities, economies within virtual game world and practices of online grieving and mourning. Other works includes examination of science fiction and the use of science fiction prototyping in business development and innovation.
Address: Salford Business School
The Crescent
University of Salford
Salford M5 4WT
UK

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Papers by Gordon Fletcher

Research paper thumbnail of Future users, content and marketing

Research paper thumbnail of The value of transparency, sharing, customisation, boldness and openness

Research paper thumbnail of Doing a forensic internal audit of your organisation

Research paper thumbnail of What to plan and when to make decisions with data

Research paper thumbnail of Identifying functions and characters for science fiction prototyping

The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forec... more The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forecasting and planning is an increasingly popular approach. Examples of recent use of this technique can be found among individuals and organisations such as futurologists (Johnson), research communities (Creative Sciences, a British Academy of Management workshop in February 2013), government departments (The UK’s Department of Transport) and science fiction writers (Sean Jones, Gary Graham and Geoff Nelder). Recent special calls for papers by journals such as Futures and Technological Forecasting and Social Change document the breadth and potential of current SFP applications. Current usage of this approach utilises science fiction - and speculative fiction - to elicit audience participation with the imagining and description of future possibilities around a specified topic or subject area. This technique is also being actively extended by its proponents to incorporate the use of video (L...

Research paper thumbnail of Creating Effective Management Simulations: Rapidly, Responsibly, Relevantly

IntechOpen eBooks, Feb 22, 2023

Research paper thumbnail of Read me first

Research paper thumbnail of How to create responsive business models

Research paper thumbnail of Digital transformation during a lockdown

International Journal of Information Management, Dec 1, 2020

Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on ... more Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre-including this research content-immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.

Research paper thumbnail of The challenge of new, ever-changing technology and how to keep up

Research paper thumbnail of Who are my competitors and what is my relationship to them?

Research paper thumbnail of Strategic Digital Transformation

Routledge eBooks, Nov 25, 2019

Research paper thumbnail of Horizon scanning

Routledge eBooks, Nov 25, 2019

Research paper thumbnail of Exploring a Taxonomy for Online Identity

In Proceedings of Information Technology Electronic Research Association 2003, 2003

Research paper thumbnail of Self-organising digital news

This chapter examines the business challenges faced by journalists and traditional news reporting... more This chapter examines the business challenges faced by journalists and traditional news reporting organisations in light of the increasing presence and rising popularity of multiple, personal and ‘amateur’ digital news channels. Our discussion focuses on the differences in value creation that are found in the contrasting ‘traditional’, ‘digital’ and self-organising models of news reporting. The aim of this discussion is to identify the ways in which news reporting organisations have previously and can continue to create value in light of the challenges brought by social media technologies. We argue that it is the popularising of digital channels including the increasing realisation and legitimation of crowdsourcing, co-creation and user generated content that directly threatens the traditional practices of news reporting organisations, and therefore the business models of these organisations. The threats posed by digital media technologies to traditional news reporting is further re...

Research paper thumbnail of Overcoming the legacy of processes, systems and people

Research paper thumbnail of A visual introduction to digital and social media marketing

Research paper thumbnail of The cognitive dimensions questionnaire: adapting for non-expert users

The Cognitive Dimensions Framework provides an accessible route to understanding the properties o... more The Cognitive Dimensions Framework provides an accessible route to understanding the properties of information structures which may facilitate or hinder their usage. In this paper we report on the adaptation of the Cognitive Dimensions Questionnaire to assist with the evaluation of The POS Store, a software system. Although a Cognitive Dimensions Questionnaire has previously been developed to facilitate use of the framework, and has been used in the evaluation of a number of systems, it was felt that the user group in question would be more likely to provide meaningful data on The POS Store if it were adapted to aim it towards the specific system under evaluation. We outline the motivation for the changes, together with a summary of changes made, and discuss the potential implications of adapting the questionnaire in this way.

Research paper thumbnail of Read me first

Strategic Digital Transformation, 2019

Research paper thumbnail of Search – build visibility and draw an audience to you

Creating a Successful Digital Presence, 2021

Research paper thumbnail of Future users, content and marketing

Research paper thumbnail of The value of transparency, sharing, customisation, boldness and openness

Research paper thumbnail of Doing a forensic internal audit of your organisation

Research paper thumbnail of What to plan and when to make decisions with data

Research paper thumbnail of Identifying functions and characters for science fiction prototyping

The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forec... more The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forecasting and planning is an increasingly popular approach. Examples of recent use of this technique can be found among individuals and organisations such as futurologists (Johnson), research communities (Creative Sciences, a British Academy of Management workshop in February 2013), government departments (The UK’s Department of Transport) and science fiction writers (Sean Jones, Gary Graham and Geoff Nelder). Recent special calls for papers by journals such as Futures and Technological Forecasting and Social Change document the breadth and potential of current SFP applications. Current usage of this approach utilises science fiction - and speculative fiction - to elicit audience participation with the imagining and description of future possibilities around a specified topic or subject area. This technique is also being actively extended by its proponents to incorporate the use of video (L...

Research paper thumbnail of Creating Effective Management Simulations: Rapidly, Responsibly, Relevantly

IntechOpen eBooks, Feb 22, 2023

Research paper thumbnail of Read me first

Research paper thumbnail of How to create responsive business models

Research paper thumbnail of Digital transformation during a lockdown

International Journal of Information Management, Dec 1, 2020

Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on ... more Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre-including this research content-immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.

Research paper thumbnail of The challenge of new, ever-changing technology and how to keep up

Research paper thumbnail of Who are my competitors and what is my relationship to them?

Research paper thumbnail of Strategic Digital Transformation

Routledge eBooks, Nov 25, 2019

Research paper thumbnail of Horizon scanning

Routledge eBooks, Nov 25, 2019

Research paper thumbnail of Exploring a Taxonomy for Online Identity

In Proceedings of Information Technology Electronic Research Association 2003, 2003

Research paper thumbnail of Self-organising digital news

This chapter examines the business challenges faced by journalists and traditional news reporting... more This chapter examines the business challenges faced by journalists and traditional news reporting organisations in light of the increasing presence and rising popularity of multiple, personal and ‘amateur’ digital news channels. Our discussion focuses on the differences in value creation that are found in the contrasting ‘traditional’, ‘digital’ and self-organising models of news reporting. The aim of this discussion is to identify the ways in which news reporting organisations have previously and can continue to create value in light of the challenges brought by social media technologies. We argue that it is the popularising of digital channels including the increasing realisation and legitimation of crowdsourcing, co-creation and user generated content that directly threatens the traditional practices of news reporting organisations, and therefore the business models of these organisations. The threats posed by digital media technologies to traditional news reporting is further re...

Research paper thumbnail of Overcoming the legacy of processes, systems and people

Research paper thumbnail of A visual introduction to digital and social media marketing

Research paper thumbnail of The cognitive dimensions questionnaire: adapting for non-expert users

The Cognitive Dimensions Framework provides an accessible route to understanding the properties o... more The Cognitive Dimensions Framework provides an accessible route to understanding the properties of information structures which may facilitate or hinder their usage. In this paper we report on the adaptation of the Cognitive Dimensions Questionnaire to assist with the evaluation of The POS Store, a software system. Although a Cognitive Dimensions Questionnaire has previously been developed to facilitate use of the framework, and has been used in the evaluation of a number of systems, it was felt that the user group in question would be more likely to provide meaningful data on The POS Store if it were adapted to aim it towards the specific system under evaluation. We outline the motivation for the changes, together with a summary of changes made, and discuss the potential implications of adapting the questionnaire in this way.

Research paper thumbnail of Read me first

Strategic Digital Transformation, 2019

Research paper thumbnail of Search – build visibility and draw an audience to you

Creating a Successful Digital Presence, 2021

Research paper thumbnail of Access All Areas? The Evolution of SingStar from the PS2 to PS3 Platform

Despite many challenges to technological determinism it is fair to say that technological develop... more Despite many challenges to technological determinism it is fair to say that technological development is often still presented to, and by, those in organisations and society as inevitably good. The internet is positioned as affording access to a range of information and services that can qualitatively improve our every day lives. Whilst this clearly can be acknowledged as the case, we also know that the internet can raise difficulties and even disadvantages. Understanding this interconnected complex domain of sociotechnical experience precludes broad generalizations and requires recognition of the nuances that surround specific sets of sociotechnical assemblages. By drawing upon Dutton's (2005) reconfiguration of access arguments we investigate the use of digital games within recreational environments. The ideas in this paper are based upon two intersecting ethnographies and a qualitative non-participant field study of the console based game, SingStar. Through this approach we demonstrate that the sociotechnical choices associated with different versions of the game have constructed a reconfiguration of access to SingStar that critiques the automatic association of new versions of technology with improvement and examines the ways in which non-use and, in effect, non-access could similarly alter and even extend a game play experience. More broadly, studying the evolution of what was, in effect, a 'stand alone' digital game to a network enabled version demonstrates how a move to becoming an internet based platform may restrict rather than enable access. Utilising an entertainment oriented activity and technology to examine the issues that underlie Dutton's rubric of 'access' also permits intersecting consideration of the respective roles that developer, user, non-user and technology have in the mediation of social experience.

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