Salt | маркетинговые исследования (original) (raw)

Need a systematic understanding of your customers to make smarter, sharper decisions?

With SALT’s proven research frameworks, you’ll gain a clear, actionable picture of how your products and services are chosen and purchased fast. Let’s explore your market together and turn insights into impact!

The challenges we solve

SALT consultants bring deep, cross-disciplinary expertise across the following areas:

PRODUCT

Innovation that matters

Identifying high-potential product directions through real user experience — including service model design and defining the attributes that drive choice

COMMUNICATION

THAT CONNECTS

Uncovering powerful insights to craft impactful communication messages and pinpointing the most effective channels for each target audience profile

Prioritizing and scoring team hypotheses through the user lens to identify the ones that truly deliver

NAMES

THAT SPEAK

Analyzing cultural codes and crafting brand names that resonate with users reaching both their pain points and their hearts

LIVING

PORTRAITS

Dynamic audience portraits for daily hypothesis tracking within your project with deep insight into everyday routines, category connections, and the role your brand plays in real life

Inspiring

WORKSHOPS

Hands-on team sessions that embed user understanding into product and communication initiatives fostering alignment, insight, and meaningful collaboration

WHEN DO YOU NEED RESEARCH?

When you have multiple hypotheses

and your team holds different views of the target audience or possible marketing solutions.
Research helps you score and prioritize hypotheses, choosing the most effective directions for product or communication development.

WHEN DO YOU NEED RESEARCH?

When you’re missing a solid foundation

your business lacks clarity on category boundaries, purchase drivers and barriers, brand cues that work, decision-making patterns across key sales channels, and ongoing digital transformation processes.

Why SALT?

Fixed budget

24/7

Control

Get your research done even with a tight budget.

We design projects that stay efficient, focused, and affordable.

Expect fast results reports and updates right on your smartphone or laptop.

You can launch a project anytime, day or night.

Built-in pit stops keep your progress on track and transparent.

Add new hypotheses on the go and always stay in control of your insights journey.

SALT in numbers

2500

Product innovations that increase conversion

3700

Communication insights that speak the same language as the consumer

2 hours

Required by the team to provide a vision for the project

326

PARTNERS worldwide, with focus on Global South