Mark Nagel | University of South Carolina (original) (raw)
Papers by Mark Nagel
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Routledge eBooks, Apr 2, 2021
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Journal of Sport Management, Sep 1, 2011
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Social Science Research Network, 2012
One of the absolutes in professional sports, and a reason for its success, is the uncertainty of ... more One of the absolutes in professional sports, and a reason for its success, is the uncertainty of the outcome of individual games, seasons, and championships. This uncertainty impacts a team’s attendance and financial operation. While leagues cultivate uncertainty through various rules such as salary caps, revenue sharing, and the amateur draft, individual franchises have to manage the result of variability in annual revenues. Not only is this due to the parity in a league but also from injuries and changes in player quality that are unexpected. Whether uncertainty or winning or the perfect combination of the two, some aspects that affect revenues can be controlled by team management more so than others. Even though on-the-field success is not easily controlled by team management, the overall quality of the experience can be impacted from, among other things, a quality stadium with comfortable seating and delectable food. This research shows that the variability in annual team revenues decreases (relative to total revenues) once a team moves into a new stadium, all else equal. The increase in predictability lowers financial risk, impacting the cost of financing and other practical operational issues like game-day staffing.
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University of South Carolina Press eBooks, May 4, 2023
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University of South Carolina Press eBooks, May 4, 2023
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University of South Carolina Press eBooks, May 4, 2023
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Social Science Research Network, Aug 24, 2006
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Journal of Sport Management, May 1, 2021
The use of big data in sport and sport management research is increasing in popularity. Prior res... more The use of big data in sport and sport management research is increasing in popularity. Prior research generally includes one of the many characteristics of big data, such as volume or velocity. The present study presents big data in a multidimensional lens by considering the use of sentiment analysis. Specifically focusing on the phenomenon of tanking, the purposeful underperformance in sport competitions, the present study considers the impact that consumers’ sentiment regarding tanking has on game attendance in the National Basketball Association. Collecting social media posts for each National Basketball Association team, the authors create an algorithm to measure the volume and sentiment of consumer discussions related to tanking. These measures are included in a predictive model for National Basketball Association home game attendance between the 2013–2014 and 2017–2018 seasons. Our results find that the volume of discussions for the home team and sentiment toward tanking by the away team impact game attendance.
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The NCAA and the Exploitation of College Profit-Athletes
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Journal of Kinesiology & Wellness
Sport event management, which utilizes modern communication and information technologies, has bec... more Sport event management, which utilizes modern communication and information technologies, has become an interdisciplinary field. Metadiscrete experiential learning experiences provide increased learning acquisition, since students find themselves in real-world event-management settings. Using a conceptual event-management model to examine a sport event allows students to examine the event from many functional-area perspectives. Within a sport event many “projects” or facets (e.g., strategizing, planning, realizing, controlling) come together during an event. This article provides a model for teaching sport event management in a workable manner, blending theory and practice in order to increase student learning.
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Journal of Issues in Intercollegiate Athletics, 2018
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Journal of Applied Sport Management, 2021
Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and... more Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.
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Sociology of Sport and Social Theory, 2010
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Sport and Public Policy, 2011
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Sport marketing quarterly, 2003
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Sport marketing quarterly, 2011
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Sport marketing quarterly, 2007
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Journal of Global Sport Management, 2020
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Routledge eBooks, Apr 2, 2021
Bookmarks Related papers MentionsView impact
Journal of Sport Management, Sep 1, 2011
Bookmarks Related papers MentionsView impact
Social Science Research Network, 2012
One of the absolutes in professional sports, and a reason for its success, is the uncertainty of ... more One of the absolutes in professional sports, and a reason for its success, is the uncertainty of the outcome of individual games, seasons, and championships. This uncertainty impacts a team’s attendance and financial operation. While leagues cultivate uncertainty through various rules such as salary caps, revenue sharing, and the amateur draft, individual franchises have to manage the result of variability in annual revenues. Not only is this due to the parity in a league but also from injuries and changes in player quality that are unexpected. Whether uncertainty or winning or the perfect combination of the two, some aspects that affect revenues can be controlled by team management more so than others. Even though on-the-field success is not easily controlled by team management, the overall quality of the experience can be impacted from, among other things, a quality stadium with comfortable seating and delectable food. This research shows that the variability in annual team revenues decreases (relative to total revenues) once a team moves into a new stadium, all else equal. The increase in predictability lowers financial risk, impacting the cost of financing and other practical operational issues like game-day staffing.
Bookmarks Related papers MentionsView impact
University of South Carolina Press eBooks, May 4, 2023
Bookmarks Related papers MentionsView impact
University of South Carolina Press eBooks, May 4, 2023
Bookmarks Related papers MentionsView impact
University of South Carolina Press eBooks, May 4, 2023
Bookmarks Related papers MentionsView impact
Social Science Research Network, Aug 24, 2006
Bookmarks Related papers MentionsView impact
Journal of Sport Management, May 1, 2021
The use of big data in sport and sport management research is increasing in popularity. Prior res... more The use of big data in sport and sport management research is increasing in popularity. Prior research generally includes one of the many characteristics of big data, such as volume or velocity. The present study presents big data in a multidimensional lens by considering the use of sentiment analysis. Specifically focusing on the phenomenon of tanking, the purposeful underperformance in sport competitions, the present study considers the impact that consumers’ sentiment regarding tanking has on game attendance in the National Basketball Association. Collecting social media posts for each National Basketball Association team, the authors create an algorithm to measure the volume and sentiment of consumer discussions related to tanking. These measures are included in a predictive model for National Basketball Association home game attendance between the 2013–2014 and 2017–2018 seasons. Our results find that the volume of discussions for the home team and sentiment toward tanking by the away team impact game attendance.
Bookmarks Related papers MentionsView impact
The NCAA and the Exploitation of College Profit-Athletes
Bookmarks Related papers MentionsView impact
Journal of Kinesiology & Wellness
Sport event management, which utilizes modern communication and information technologies, has bec... more Sport event management, which utilizes modern communication and information technologies, has become an interdisciplinary field. Metadiscrete experiential learning experiences provide increased learning acquisition, since students find themselves in real-world event-management settings. Using a conceptual event-management model to examine a sport event allows students to examine the event from many functional-area perspectives. Within a sport event many “projects” or facets (e.g., strategizing, planning, realizing, controlling) come together during an event. This article provides a model for teaching sport event management in a workable manner, blending theory and practice in order to increase student learning.
Bookmarks Related papers MentionsView impact
Journal of Issues in Intercollegiate Athletics, 2018
Bookmarks Related papers MentionsView impact
Journal of Applied Sport Management, 2021
Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and... more Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.
Bookmarks Related papers MentionsView impact
Sociology of Sport and Social Theory, 2010
Bookmarks Related papers MentionsView impact
Sport and Public Policy, 2011
Bookmarks Related papers MentionsView impact
Sport marketing quarterly, 2003
Bookmarks Related papers MentionsView impact
Sport marketing quarterly, 2011
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Sport marketing quarterly, 2007
Bookmarks Related papers MentionsView impact
Journal of Global Sport Management, 2020
Bookmarks Related papers MentionsView impact