Southern California Broadcasters Association (original) (raw)
Building Brands, Market Share, and Results for Southern California Advertisers
Consumers Are Ready to Go, Ready to Spend and Listening More
November 12, 2020 / The Southern California Broadcasters Association / Comments Off on Consumers Are Ready to Go, Ready to Spend and Listening More
Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.” They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease.
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