LocalBusiness - Schema.org Type (original) (raw)

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A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.

Property Expected Type Description
Properties from LocalBusiness
currenciesAccepted Text The currency accepted.Use standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR".
openingHours Text The general opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' separating each day. Day or time ranges are specified using a hyphen '-'. Days are specified using the following two-letter combinations: Mo, Tu, We, Th, Fr, Sa, Su. Times are specified using 24:00 format. For example, 3pm is specified as 15:00, 10am as 10:00. Here is an example: . If a business is open 7 days a week, then it can be specified as .
paymentAccepted Text Cash, Credit Card, Cryptocurrency, Local Exchange Tradings System, etc.
priceRange Text The price range of the business, for example $.
Properties from Organization
acceptedPaymentMethod LoanOrCredit or PaymentMethod The payment method(s) that are accepted in general by an organization, or for some specific demand or offer.
actionableFeedbackPolicy CreativeWork or URL For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities (for news media, the newsroom’s), including involving the public - digitally or otherwise -- in coverage decisions, reporting and activities after publication.
address PostalAddress or Text Physical address of the item.
agentInteractionStatistic InteractionCounter The number of completed interactions for this entity, in a particular role (the 'agent'), in a particular action (indicated in the statistic), and in a particular context (i.e. interactionService).
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
alumni Person Alumni of an organization.Inverse property: alumniOf
areaServed AdministrativeArea or GeoShape or Place or Text The geographic area where a service or offered item is provided. Supersedes serviceArea.
award Text An award won by or for this item. Supersedes awards.
brand Brand or Organization The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
contactPoint ContactPoint A contact point for a person or organization. Supersedes contactPoints.
correctionsPolicy CreativeWork or URL For an Organization (e.g. NewsMediaOrganization), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors.
department Organization A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.
dissolutionDate Date The date that this organization was dissolved.
diversityPolicy CreativeWork or URL Statement on diversity policy by an Organization e.g. a NewsMediaOrganization. For a NewsMediaOrganization, a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data.
diversityStaffingReport Article or URL For an Organization (often but not necessarily a NewsMediaOrganization), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported.
duns Text The Dun & Bradstreet DUNS number for identifying an organization or business person.
email Text Email address.
employee Person Someone working for this organization. Supersedes employees.
ethicsPolicy CreativeWork or URL Statement about ethics policy, e.g. of a NewsMediaOrganization regarding journalistic and publishing practices, or of a Restaurant, a page describing food source policies. In the case of a NewsMediaOrganization, an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization.
event Event Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumber Text The fax number.
founder Organization or Person A person or organization who founded this organization. Supersedes founders.
foundingDate Date The date that this organization was founded.
foundingLocation Place The place where the Organization was founded.
funder Organization or Person A person or organization that supports (sponsors) something through some kind of financial contribution.
funding Grant A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo.Inverse property: fundedItem
globalLocationNumber Text The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasCertification Certification Certification information about a product, organization, service, place, or person.
hasCredential EducationalOccupationalCredential A credential awarded to the Person or Organization.
hasGS1DigitalLink URL The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProductA Digital Link that contains a lot number (AI 10) should be annotated as SomeProduct if only products from that lot are sold, or IndividualProduct if there is only a specific product.A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel. Other item types should be adapted similarly.
hasMemberProgram MemberProgram MemberProgram offered by an Organization, for example an eCommerce merchant or an airline.
hasMerchantReturnPolicy MerchantReturnPolicy Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
hasOfferCatalog OfferCatalog Indicates an OfferCatalog listing for this Organization, Person, or Service.
hasPOS Place Points-of-Sales operated by the organization or person.
interactionStatistic InteractionCounter The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
isicV4 Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
iso6523Code Text An organization identifier as defined in ISO 6523(-1). The identifier should be in the XXXX:YYYYYY:ZZZ or XXXX:YYYYYYformat. Where XXXX is a 4 digit ICD (International Code Designator), YYYYYY is an OID (Organization Identifier) with all formatting characters (dots, dashes, spaces) removed with a maximal length of 35 characters, and ZZZ is an optional OPI (Organization Part Identifier) with a maximum length of 35 characters. The various components (ICD, OID, OPI) are joined with a colon character (ASCII 0x3a). Note that many existing organization identifiers defined as attributes like leiCode (0199), duns (0060) or GLN (0088) can be expressed using ISO-6523. If possible, ISO-6523 codes should be preferred to populating vatID or taxID, as ISO identifiers are less ambiguous.
keywords DefinedTerm or Text or URL Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
knowsAbout Text or Thing or URL Of a Person, and less typically of an Organization, to indicate a topic that is known about - suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or JobPosting descriptions.
knowsLanguage Language or Text Of a Person, and less typically of an Organization, to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the IETF BCP 47 standard.
legalName Text The official name of the organization, e.g. the registered company name.
leiCode Text An organization identifier that uniquely identifies a legal entity as defined in ISO 17442.
location Place or PostalAddress or Text or VirtualLocation The location of, for example, where an event is happening, where an organization is located, or where an action takes place.
logo ImageObject or URL An associated logo.
makesOffer Offer A pointer to products or services offered by the organization or person.Inverse property: offeredBy
member Organization or Person A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. Supersedes musicGroupMember, members.Inverse property: memberOf
memberOf MemberProgramTier or Organization or ProgramMembership An Organization (or ProgramMembership) to which this Person or Organization belongs.Inverse property: member
naics Text The North American Industry Classification System (NAICS) code for a particular organization or business person.
nonprofitStatus NonprofitType nonprofitStatus indicates the legal status of a non-profit organization in its primary place of business.
numberOfEmployees QuantitativeValue The number of employees in an organization, e.g. business.
ownershipFundingInfo AboutPage or CreativeWork or Text or URL For an Organization (often but not necessarily a NewsMediaOrganization), a description of organizational ownership structure; funding and grants. In a news/media setting, this is with particular reference to editorial independence. Note that the funder is also available and can be used to make basic funder information machine-readable.
owns OwnershipInfo or Product Products owned by the organization or person.
parentOrganization Organization The larger organization that this organization is a subOrganization of, if any. Supersedes branchOf.Inverse property: subOrganization
publishingPrinciples CreativeWork or URL The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual, e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork.While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using schema.org terminology.
review Review A review of the item. Supersedes reviews.
seeks Demand A pointer to products or services sought by the organization or person (demand).
slogan Text A slogan or motto associated with the item.
sponsor Organization or Person A person or organization that supports a thing through a pledge, promise, or financial contribution. E.g. a sponsor of a Medical Study or a corporate sponsor of an event.
subOrganization Organization A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property.Inverse property: parentOrganization
taxID Text The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.
telephone Text The telephone number.
unnamedSourcesPolicy CreativeWork or URL For an Organization (typically a NewsMediaOrganization), a statement about policy on use of unnamed sources and the decision process required.
vatID Text The Value-added Tax ID of the organization or person.
Properties from Place
additionalProperty PropertyValue A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
address PostalAddress or Text Physical address of the item.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
amenityFeature LocationFeatureSpecification An amenity feature (e.g. a characteristic or service) of the Accommodation. This generic property does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.
branchCode Text A short textual code (also called "store code") that uniquely identifies a place of business. The code is typically assigned by the parentOrganization and used in structured URLs.For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code "3047" is a branchCode for a particular branch.
containedInPlace Place The basic containment relation between a place and one that contains it. Supersedes containedIn.Inverse property: containsPlace
containsPlace Place The basic containment relation between a place and another that it contains.Inverse property: containedInPlace
event Event Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumber Text The fax number.
geo GeoCoordinates or GeoShape The geo coordinates of the place.
geoContains GeospatialGeometry or Place Represents a relationship between two geometries (or the places they represent), relating a containing geometry to a contained geometry. "a contains b iff no points of b lie in the exterior of a, and at least one point of the interior of b lies in the interior of a". As defined in DE-9IM.
geoCoveredBy GeospatialGeometry or Place Represents a relationship between two geometries (or the places they represent), relating a geometry to another that covers it. As defined in DE-9IM.
geoCovers GeospatialGeometry or Place Represents a relationship between two geometries (or the places they represent), relating a covering geometry to a covered geometry. "Every point of b is a point of (the interior or boundary of) a". As defined in DE-9IM.
geoCrosses GeospatialGeometry or Place Represents a relationship between two geometries (or the places they represent), relating a geometry to another that crosses it: "a crosses b: they have some but not all interior points in common, and the dimension of the intersection is less than that of at least one of them". As defined in DE-9IM.
geoDisjoint GeospatialGeometry or Place Represents spatial relations in which two geometries (or the places they represent) are topologically disjoint: "they have no point in common. They form a set of disconnected geometries." (A symmetric relationship, as defined in DE-9IM.)
geoEquals GeospatialGeometry or Place Represents spatial relations in which two geometries (or the places they represent) are topologically equal, as defined in DE-9IM. "Two geometries are topologically equal if their interiors intersect and no part of the interior or boundary of one geometry intersects the exterior of the other" (a symmetric relationship).
geoIntersects GeospatialGeometry or Place Represents spatial relations in which two geometries (or the places they represent) have at least one point in common. As defined in DE-9IM.
geoOverlaps GeospatialGeometry or Place Represents a relationship between two geometries (or the places they represent), relating a geometry to another that geospatially overlaps it, i.e. they have some but not all points in common. As defined in DE-9IM.
geoTouches GeospatialGeometry or Place Represents spatial relations in which two geometries (or the places they represent) touch: "they have at least one boundary point in common, but no interior points." (A symmetric relationship, as defined in DE-9IM.)
geoWithin GeospatialGeometry or Place Represents a relationship between two geometries (or the places they represent), relating a geometry to one that contains it, i.e. it is inside (i.e. within) its interior. As defined in DE-9IM.
globalLocationNumber Text The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasCertification Certification Certification information about a product, organization, service, place, or person.
hasDriveThroughService Boolean Indicates whether some facility (e.g. FoodEstablishment, CovidTestingFacility) offers a service that can be used by driving through in a car. In the case of CovidTestingFacility such facilities could potentially help with social distancing from other potentially-infected users.
hasGS1DigitalLink URL The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProductA Digital Link that contains a lot number (AI 10) should be annotated as SomeProduct if only products from that lot are sold, or IndividualProduct if there is only a specific product.A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel. Other item types should be adapted similarly.
hasMap Map or URL A URL to a map of the place. Supersedes map, maps.
isAccessibleForFree Boolean A flag to signal that the item, event, or place is accessible for free. Supersedes free.
isicV4 Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
keywords DefinedTerm or Text or URL Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
latitude Number or Text The latitude of a location. For example 37.42242 (WGS 84).
logo ImageObject or URL An associated logo.
longitude Number or Text The longitude of a location. For example -122.08585 (WGS 84).
maximumAttendeeCapacity Integer The total number of individuals that may attend an event or venue.
openingHoursSpecification OpeningHoursSpecification The opening hours of a certain place.
photo ImageObject or Photograph A photograph of this place. Supersedes photos.
publicAccess Boolean A flag to signal that the Place is open to public visitors. If this property is omitted there is no assumed default boolean value.
review Review A review of the item. Supersedes reviews.
slogan Text A slogan or motto associated with the item.
smokingAllowed Boolean Indicates whether it is allowed to smoke in the place, e.g. in the restaurant, hotel or hotel room.
specialOpeningHoursSpecification OpeningHoursSpecification The special opening hours of a certain place.Use this to explicitly override general opening hours brought in scope by openingHoursSpecification or openingHours.
telephone Text The telephone number.
tourBookingPage URL A page providing information on how to book a tour of some Place, such as an Accommodation or ApartmentComplex in a real estate setting, as well as other kinds of tours as appropriate.
Properties from Thing
additionalType Text or URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item.
description Text or TextObject A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue or Text or URL The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject or URL An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork or URL Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.Inverse property: mainEntity
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork or Event A CreativeWork or Event about this Thing.Inverse property: about
url URL URL of the item.

Instances of LocalBusiness may appear as a value for the following properties

Property On Types Description
announcementLocation SpecialAnnouncement Indicates a specific CivicStructure or LocalBusiness associated with the SpecialAnnouncement. For example, a specific testing facility or business with special opening hours. For a larger geographic region like a quarantine of an entire region, use spatialCoverage.

More specific Types

Examples

Example notes or example HTML without markup.

GreatFood 4 stars - based on 250 reviews 1901 Lemur Ave Sunnyvale, CA 94086 (408) 714-1489 www.greatfood.com

Hours: Mon-Sat 11am - 2:30pm Mon-Thur 5pm - 9:30pm Fri-Sat 5pm - 10pm

Categories: Middle Eastern, Mediterranean Price Range: Takes Reservations: Yes

Example encoded as Microdata embedded in HTML.

GreatFood
4 stars - based on 250 reviews
1901 Lemur Ave Sunnyvale, CA 94086
(408) 714-1489 www.greatfood.com

Hours: Mon-Sat 11am - 2:30pm Mon-Thu 5pm - 9:30pm Fri-Sat 5pm - 10:00pm

Categories: Middle Eastern , Mediterranean

Price Range: $$ Takes Reservations: Yes

Example encoded as RDFa embedded in HTML.

GreatFood
4 stars - based on 250 reviews
1901 Lemur Ave Sunnyvale, CA 94086
(408) 714-1489 www.greatfood.com

Hours: Mon-Sat 11am - 2:30pm Mon-Thu 5pm - 9:30pm Fri-Sat 5pm - 10:00pm

Categories: Middle Eastern , Mediterranean

Price Range: $$ Takes Reservations: Yes

Example encoded as JSON-LD in a HTML script tag.

Structured representation of the JSON-LD example.

{ "@context": "https://schema.org", "@type": "Restaurant", "address": { "@type": "PostalAddress", "addressLocality": "Sunnyvale", "addressRegion": "CA", "postalCode": "94086", "streetAddress": "1901 Lemur Ave" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4", "reviewCount": "250" }, "name": "GreatFood", "openingHours": [ "Mo-Sa 11:00-14:30", "Mo-Th 17:00-21:30", "Fr-Sa 17:00-22:00" ], "priceRange": "$$", "servesCuisine": [ "Middle Eastern", "Mediterranean" ], "telephone": "(408) 714-1489", "url": "http://www.greatfood.com" }

Example notes or example HTML without markup.

Beachwalk Beachwear & Giftware

A superb collection of fine gifts and clothing to accent your stay in Mexico Beach. 3102 Highway 98 Mexico Beach, FL Phone: 850-648-4200

Example encoded as Microdata embedded in HTML.

Beachwalk Beachwear & Giftware

A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.
3102 Highway 98 Mexico Beach, FL
Phone: 850-648-4200

Example encoded as RDFa embedded in HTML.

Beachwalk Beachwear & Giftware

A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.
3102 Highway 98 Mexico Beach, FL
Phone: 850-648-4200

Example encoded as JSON-LD in a HTML script tag.

Structured representation of the JSON-LD example.

{ "@context": "https://schema.org", "@type": "LocalBusiness", "address": { "@type": "PostalAddress", "addressLocality": "Mexico Beach", "addressRegion": "FL", "streetAddress": "3102 Highway 98" }, "description": "A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.", "name": "Beachwalk Beachwear & Giftware", "telephone": "850-648-4200" }

Example notes or example HTML without markup.

An example of a invoice for a purchase and installation.

ACME Home Heating Bill for: New furnace and installation Customer: Jane Doe payment due: 2015-01-30 minimum payment: $0.00 total due: $0.00 payment status: paid order: furnace model ABC123 order: installation labor

Example encoded as Microdata embedded in HTML.

New furnace and installation

ACME Home Heating
Jane Doe
0.00 USD
0.00 USD
furnace 123ABC
ACME Furnace 3000
furnace installation
furnace installation

Example encoded as RDFa embedded in HTML.

New furnace and installation

ACME Home Heating
Jane Doe
0.00 USD
0.00 USD
furnace 123ABC
ACME Furnace 3000
furnace installation
furnace installation

Example encoded as JSON-LD in a HTML script tag.

Structured representation of the JSON-LD example.

{ "@context": "https://schema.org/", "@type": "Invoice", "broker": { "@type": "LocalBusiness", "name": "ACME Home Heating" }, "accountId": "xxxx-xxxx-xxxx-1234", "customer": { "@type": "Person", "name": "Jane Doe" }, "paymentDueDate": "2015-01-30", "minimumPaymentDue": { "@type": "PriceSpecification", "price": 0.00, "priceCurrency": "USD" }, "totalPaymentDue": { "@type": "PriceSpecification", "price": 0.00, "priceCurrency": "USD" }, "paymentStatus": "https://schema.org/PaymentComplete", "referencesOrder": [ { "@type": "Order", "description": "furnace", "orderDate": "2014-12-01", "orderNumber": "123ABC", "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice", "orderedItem": { "@type": "Product", "name": "ACME Furnace 3000", "productID": "ABC123" } }, { "@type": "Order", "description": "furnace installation", "orderDate": "2014-12-02", "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice", "orderedItem": { "@type": "Service", "description": "furnace installation" } } ] }

Example notes or example HTML without markup.

ACME Home Cleaning offers a variety of services in Massachusetts, including:

Example encoded as Microdata embedded in HTML.

ACME Home Cleaning offers a variety of services in Massachusetts, including

Example encoded as RDFa embedded in HTML.

ACME Home Cleaning offers a variety of services in Massachusetts, including

Example encoded as JSON-LD in a HTML script tag.

Structured representation of the JSON-LD example.

{ "@context": "https://schema.org/", "@type": "Service", "serviceType": "Weekly home cleaning", "provider": { "@type": "LocalBusiness", "name": "ACME Home Cleaning" }, "areaServed": { "@type": "State", "name": "Massachusetts" }, "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Cleaning services", "itemListElement": [ { "@type": "OfferCatalog", "name": "House Cleaning", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Apartment light cleaning" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "House light cleaning up to 2 bedrooms" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "House light cleaning 3+ bedrooms" } } ] }, { "@type": "OfferCatalog", "name": "One-time services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Window washing" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Carpet cleaning" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Move in/out cleaning" } } ] } ] } }