Validating Market Segmentation Solutions (original) (raw)

Journal of Undergraduate Research

Keywords

market segmentation solutions, mentoring activities

College

Marriott School of Management

Abstract

I set out to apply the MEG Grant to a project entitled “Validating Market Segmentation Solutions.” Early on in the process, it became clear that, while this project was and still is of managerial importance, I could do more academically relevant project work with more students if I were to switch gears to a number of other projects. Instead of the single project, the grant has been used over the past two years to help fund mentoring activities with students on the following projects:

Recommended Citation

Dotson, Marc (2019) "Validating Market Segmentation Solutions,"Journal of Undergraduate Research: Vol. 2019: Iss. 2019, Article 193.
Available at: https://scholarsarchive.byu.edu/jur/vol2019/iss2019/193

DOWNLOADS

Since November 28, 2023

COinS