The Interchange for agent-to-agent advertising | Scope3 (original) (raw)
Interchange. The advertising infrastructure for brands and agents.
The layer agentic advertising needs to operate at enterprise-grade scale: trust, compliance, billing, and beyond.
Your brand, your standards, your agents: operating as one.
Every market, every campaign, every surface.
Interchange brings every kind of agent together — buyer, seller, creative, strategy, governance — all transacting through one open protocol, AdCP.
A buyer agent takes a single prompt, briefs every storefront on the Interchange, negotiates with the sellers it picks, and runs the campaign across the surfaces that fit.
Buyer Agent · Cross-channel plan
Build me a cross-channel media plan for a $2M campaign in the US in Q2 for my beverages brand, using the historical data and brief from the agency that I have uploaded.
You
Ask about Interchange capability
Here is one plan that matches your brief.
1 Recommended plan
Cross-channel reach
Combines Meta, CTV, Audio, and Snap. Heaviest spend on Meta (36%) and CTV (33%).
$2M total · 4 channels · 1 market
Select plan
Select sales agent Refine
Reels + Carousel
Lookalike audiences from CRM. Conversion API tracking. Product catalogue sync.
Pre-roll + Mid-roll
Guaranteed or non-guaranteed inventory with outcome-based ad products.
Host-read + Dynamic
iHeart, Spotify, indie networks. Contextual matching to show content.
Dynamic Product Ads
Catalogue sync. Audience overlap de-duplication with Meta.
Beta access
A new approach to advertising — built with the brands shaping what's next.
Interchange.
Built for the brands choosing the future over the familiar.