Abhijit Roy | University of Scranton (original) (raw)
Papers by Abhijit Roy
Journal of Consumer Marketing, 1994
Marketers have become increasingly culpable for their role in societal problems which affect a my... more Marketers have become increasingly culpable for their role in societal problems which affect a myriad of sensitive groups. The publicity engendered from this relationship has translated into a new arena of competition, largely based on perceptions of corporate social responsibility. An ethically-based, strategic framework for analyzing social issues and sensitive groups is critical to the development of relationship marketing in
International Journal of Sustainable Society, 2010
The Maharashtra Government in India has given the green light on the Dharavi slum redevelopment p... more The Maharashtra Government in India has given the green light on the Dharavi slum redevelopment project in the heart of the business district of Mumbai in India. A total of 535 acres will have to be reengineered to resettle about 600,000 current residents of this slum neighbourhood. This project, which began in 2007, will cost Rs. 10,000 crores ($2.5 billion) over 7 years. We begin by using a historical analysis to understand the growth of Dharavi over the past century, and then appraise the proposed reengineering project using a ...
Journal of Consumer Marketing, 1994
Marketers have become increasingly culpable for their role in societal problems which affect a my... more Marketers have become increasingly culpable for their role in societal problems which affect a myriad of sensitive groups. The publicity engendered from this relationship has translated into a new arena of competition, largely based on perceptions of corporate social ...
Journal of International Consumer Marketing
Journal of International Consumer Marketing
Business and Professional Ethics Journal
With rapid growth in Far Eastern economies (in particular China’s), it is becoming imperative to ... more With rapid growth in Far Eastern economies (in particular China’s), it is becoming imperative to understand the culturally driven ethical-value underpinnings of the management processes in this region of the world. In this study, we propose a broadened version of Hofstede’s and others’ conception of Confucian dynamics anchored in his teachings preserved in the Lunyu (or Analects), which form the foundation of individual-social moral interactions. Based on a content analysis of these Analects via a qualitative software, NVivo, we identified six work-based values (Leadership Attributes, Appropriate Conduct, Authority Protocol, Governance Policies, Long term Orientation and Collegiality and Teamwork) and six life-based values (Virtuousness and Appropriate Behavior, Handling Life’s Emotions, Learning and Teaching, Parent/Elder Relationship, Friendship and Worship) of the society, prescribed by Confucius in his Analects. These factors are further analyzed and mapped in the context of the...
Journal of Education for Business
Journal of Public Policy & Marketing, 2016
International Journal of Sustainable Society, Mar 20, 2015
Voluntas, 2004
Encyclopedia of Business in Today's World, 2009
Encyclopedia of Business in Today's World, 2009
Green Consumerism: An A-to-Z Guide, 2011
Green Consumerism: An A-to-Z Guide, 2011
SAGE Brief Guide to Marketing Ethics, 2012
Green Business: An A-to-Z Guide, 2011
Green Business: An A-to-Z Guide, 2011
Green Business: An A-to-Z Guide, 2011
Journal of Business Research, 2013
Journal of Consumer Marketing, 1994
Marketers have become increasingly culpable for their role in societal problems which affect a my... more Marketers have become increasingly culpable for their role in societal problems which affect a myriad of sensitive groups. The publicity engendered from this relationship has translated into a new arena of competition, largely based on perceptions of corporate social responsibility. An ethically-based, strategic framework for analyzing social issues and sensitive groups is critical to the development of relationship marketing in
International Journal of Sustainable Society, 2010
The Maharashtra Government in India has given the green light on the Dharavi slum redevelopment p... more The Maharashtra Government in India has given the green light on the Dharavi slum redevelopment project in the heart of the business district of Mumbai in India. A total of 535 acres will have to be reengineered to resettle about 600,000 current residents of this slum neighbourhood. This project, which began in 2007, will cost Rs. 10,000 crores ($2.5 billion) over 7 years. We begin by using a historical analysis to understand the growth of Dharavi over the past century, and then appraise the proposed reengineering project using a ...
Journal of Consumer Marketing, 1994
Marketers have become increasingly culpable for their role in societal problems which affect a my... more Marketers have become increasingly culpable for their role in societal problems which affect a myriad of sensitive groups. The publicity engendered from this relationship has translated into a new arena of competition, largely based on perceptions of corporate social ...
Journal of International Consumer Marketing
Journal of International Consumer Marketing
Business and Professional Ethics Journal
With rapid growth in Far Eastern economies (in particular China’s), it is becoming imperative to ... more With rapid growth in Far Eastern economies (in particular China’s), it is becoming imperative to understand the culturally driven ethical-value underpinnings of the management processes in this region of the world. In this study, we propose a broadened version of Hofstede’s and others’ conception of Confucian dynamics anchored in his teachings preserved in the Lunyu (or Analects), which form the foundation of individual-social moral interactions. Based on a content analysis of these Analects via a qualitative software, NVivo, we identified six work-based values (Leadership Attributes, Appropriate Conduct, Authority Protocol, Governance Policies, Long term Orientation and Collegiality and Teamwork) and six life-based values (Virtuousness and Appropriate Behavior, Handling Life’s Emotions, Learning and Teaching, Parent/Elder Relationship, Friendship and Worship) of the society, prescribed by Confucius in his Analects. These factors are further analyzed and mapped in the context of the...
Journal of Education for Business
Journal of Public Policy & Marketing, 2016
International Journal of Sustainable Society, Mar 20, 2015
Voluntas, 2004
Encyclopedia of Business in Today's World, 2009
Encyclopedia of Business in Today's World, 2009
Green Consumerism: An A-to-Z Guide, 2011
Green Consumerism: An A-to-Z Guide, 2011
SAGE Brief Guide to Marketing Ethics, 2012
Green Business: An A-to-Z Guide, 2011
Green Business: An A-to-Z Guide, 2011
Green Business: An A-to-Z Guide, 2011
Journal of Business Research, 2013