Google Chrome news, analysis, trends, tactics and how-to guides from Search Engine Land (original) (raw)
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Google Chrome is a cross-platform browser first launched in 2008. It is the most popular internet browser, occupying over 60% of its market share as of February 2022.
We invite you to read our guides and tips for using Google Chrome, along with the latest news and feature updates.
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Google Chrome mobile adds local places to Chrome Actions
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
Barry Schwartz | Jun 26, 2024 at 1:00 pm ET
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Anu Adegbola | Apr 24, 2024 at 9:52 am ET
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
Nicola Agius | Mar 15, 2024 at 3:27 pm ET
Google Chrome updates search suggestions
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
Barry Schwartz | Feb 29, 2024 at 12:00 pm ET
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Nicola Agius | Jan 4, 2024 at 10:17 am ET
Google Chrome adds search suggestions, trending searches on mobile
Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.
Barry Schwartz | Aug 2, 2023 at 12:00 pm ET
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Nicole Farley | May 18, 2023 at 1:45 pm ET
Google Chrome adds 3 site search shortcuts
Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories.
Danny Goodwin | Dec 6, 2022 at 3:27 pm ET
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
Nicole Farley | Aug 26, 2022 at 10:24 am ET
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Nicole Farley | Aug 1, 2022 at 12:42 pm ET
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Nicole Farley | Jul 27, 2022 at 4:04 pm ET
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.
Nicole Farley | Jun 3, 2022 at 1:31 pm ET
Chrome will show Google Lens results in the same browser tab
Instead of Google opening a new window, the Google Lens results will be on the right side of the page.
Barry Schwartz | May 24, 2022 at 12:00 pm ET
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.
Danny Goodwin | Feb 8, 2022 at 3:47 pm ET
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
George Nguyen | Dec 16, 2021 at 2:01 pm ET
Google Chrome makes Omnibox prefetch faster for your default search engine
This not only will work in Chrome for Google Search but potentially can work for any default search provider.
Barry Schwartz | Nov 2, 2021 at 8:06 am ET
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Carolyn Lyden | Oct 4, 2021 at 10:00 am ET
Chrome tests Google side search in the browser
Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.
Barry Schwartz | Oct 1, 2021 at 12:31 pm ET
News from Google I/O for technical SEO practitioners and site developers
For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the "What's new for The Web Platform" keynote.
Detlef Johnson | May 26, 2021 at 5:16 pm ET
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Barry Schwartz | Mar 5, 2021 at 10:00 am ET
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Carolyn Lyden | Feb 18, 2021 at 10:00 am ET
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
George Nguyen | Feb 17, 2021 at 8:00 am ET
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
SEO PowerSuite | Nov 17, 2020 at 8:46 am ET
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
Ginny Marvin | May 14, 2020 at 6:04 pm ET
Explaining the Chrome ‘explainers’ for advertising without third-party cookies
Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed.
Sam Tingleff | Mar 26, 2020 at 3:13 pm ET
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
Andrew Garberson | Feb 14, 2020 at 11:33 am ET
Default Search in Chrome Switched to Bing for Office 365 ProPlus users
Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing.
Detlef Johnson | Jan 23, 2020 at 4:28 pm ET
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Hamlet Batista | Jan 9, 2020 at 11:17 am ET
SMX Overtime: Your questions answered about Google penalties and their impact on websites
SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more.
Fili Wiese | Sep 10, 2019 at 2:49 pm ET
Review your website performance because every second matters
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching.
Gilad David Maayan | Jun 20, 2019 at 8:00 am ET
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
George Nguyen | Jun 18, 2019 at 3:02 pm ET
Why DuckDuckGo matters
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Adam Dorfman | Mar 5, 2019 at 8:00 am ET
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Barry Schwartz | Jan 30, 2019 at 4:00 pm ET
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Amy Gesenhues | Jan 23, 2019 at 4:21 pm ET
How reputation became a major ranking factor in SEO
To stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.
Chris Silver Smith | Jan 22, 2019 at 3:25 pm ET
Updated: The big list of Google Easter eggs
A surprise with each search.
Chris Sherman | Oct 9, 2018 at 3:30 pm ET
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
Debra Mastaler | Sep 5, 2018 at 4:00 pm ET
Google Chrome now shows search result answers in the omnibox by default
Chrome 69, Google's latest browser version, also removes the green label for HTTPS URLs.
Barry Schwartz | Sep 5, 2018 at 8:59 am ET
The ultimate guide to HTTP status codes and headers for SEO
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here's a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.
Barry Adams | Jul 31, 2018 at 9:40 am ET
Measuring the quality of popular keyword research tools
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.
JR Oakes | Jun 11, 2018 at 6:06 pm ET