Second Stage — Marketing Intelligence for PC & Console Games (original) (raw)

Turn Insights Into Players

TRACKS is an advanced marketing intelligence and attribution platform for PC and console games. From announcement to post-launch, measure what matters across every campaign, channel, and storefront.

Trusted by leading studios and publishers

How It Works

Four Steps to Smarter Marketing

Connect

Link your game, campaigns and landing page in minutes. TRACKS integrates with Steam, PlayStation, Xbox, Nintendo, and more — plus every major ad platform. No SDK required, minimal setup effort.

Measure

See your full marketing funnel in one place — awareness, engagement, wishlists, installs, retention, and brand health. Every metric, every channel, every storefront, updated multiple times a day.

Optimize

Act on insights at every stage. Shift budget to top-performing channels, feed conversion data back to ad networks, discover which creatives actually drive results, and spot trends before your competitors do.

Improve ROI

Lower CPIs, higher ROAS, and smarter spend allocation — driven by closed-loop attribution and real conversion data flowing back to your ad platforms. Every campaign gets better over time.

Full-Funnel Coverage

From First Impression to Loyal Player

Most tools only show you part of the picture. TRACKS covers every stage of the marketing funnel — so you always know what's working and where to invest next.

TRACKS

One Platform. Infinite Insights.

Integrations

Connects to Everything You Use

Web & Tracking Links

Landing page integration via TRACKS API and GA4, plus branded tracking links for influencers, media buys, and organic channels.

TRACKS APIGoogle Analytics 4Influencer LinksMedia Buy LinksOrganic LinksCustom Domains

Game Telemetry & Steam

TRACKS API to track game installs, demo installs, and other relevant player metrics. Dedicated Steamworks API for wishlists, followers, and traffic data.

Other Products from Second Stage

More Tools for Games Marketers

The go-to-market platform for Steam games

Search any Steam game and get the full marketing picture. Product-market fit, competitive landscape, audience personas, and AI-powered content — all from one search.

• Product-market fit, competitors, and audience personas
• Real-time wishlist, sales, and sentiment tracking
• Campaign plans, revenue forecasts, and store audits
• Ad creative, copy, decks, and media kits — generated

ReadySet.gg

Game Landing Pages in Seconds

Import your game from Steam or IGDB, get conversion-optimized copy, customize with a visual editor, and publish on your own domain.

• One-click import from Steam or IGDB
• Pre-written copy optimized for conversion
• Visual drag-and-drop editor — no code needed
• Custom domains with free SSL certificates

Insights

Latest from the Blog

What Our Partners Say

Ready to level up your marketing?

See how TRACKS can transform your game's marketing performance.