A+ Content | Sell on Amazon (original) (raw)
Grow your brand with engaging product listings
Boost brand awareness, build trust, and drive sales with rich content on your product pages that helps shoppers make more informed purchase decisions.
Basic A+ Content can **increase sales by up to 8%**—and well-implemented Premium A+ Content can increase sales by up to 20%.1
Increase sales and brand loyalty with A+ Content
Unlock the A+ Content guide to learn more about getting started, using different content and module types, leveraging AI, and more.
What is A+ Content?
A+ Content is a tool that helps you showcase your products and share your brand’s story on product detail pages by adding videos, enhanced images, customized text placements, shoppable comparison charts, and more.
What are the different types of A+ Content?
- Basic: Elevate your product descriptions and highlight key features with images, customized text placements, and shoppable product-comparison charts.
- Premium: Build more engaging and informative product listings by adding larger images, videos, interactive hotspots that allow customers to hone in on product features, clickable image or video carousels, Q&A modules, and shoppable content.
- Brand Story: Share your brand's story, values, and mission across all your product listings and drive traffic to your Amazon Brand Store.
"HexClad is a premium product, so A+ Content is where we convey the story of how our product adds value, showcase content that demonstrates how to use our product and point out unique features."
Stand out with rich content that sets your brand and products apart.
Improve brand awareness to grow
Set your brand apart in the Amazon store with immersive content that showcases your story and makes your products stand out.
Build brand trust to increase sales
Create listings that convert with rich content that features product details and a consistent brand experience at a key point in the shopper journey.
Boost loyalty to drive repeat purchases
Create a unified experience across your entire product catalog to help customers connect with your brand and keep them coming back.
Did you know?
A+ Content is part of the New Seller Guide
Using A+ Content is one of the recommended steps in the New Seller Guide, which offers a set of brand, logistics, pricing, and promotional services that are designed to fuel the growth of new sellers. Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1 They can also take advantage of over $50,000 in New Seller Incentives.
How A+ Content works
Log in to your Seller Central account or sign up as a seller. Make sure you have a Professional selling plan so you can use A+ Content.
If you’re the rights owner for an eligible brand, enroll it in Brand Registry. Or, if you’re employed by an enrolled brand, ask the rights owner or another Administrator to assign you the Brand Representative or Authorized Reseller selling role.
Hover over Advertising in the Seller Central main menu, then select A+ Content Manager. From the A+ Content Manager page, select Start creating A+ Content. Select the content type you want to create, then choose Add module.
If you’re interested in using AI to create content, look for modules with the “AI Ready” badge, then choose Select content to generate.
Choose specific text and image fields you’d like to enhance with AI, then select Generate content. Next, enter your brand-owned ASIN in the side panel, then select Generate content. You can use key insights based on your ASIN and top-performing products in your category to guide content creation.
Apply content to your products
After you’ve created your content, select Apply ASINs to choose the products you want to apply it to. Once selected, choose Apply Content.
You can only apply A+ Content to your brand-owned ASINs.
Submit content for review
After applying content to your chosen ASINs, select Review & submit. Approved A+ Content automatically appears on the respective detail pages in the chosen language. You can check its status anytime in A+ Content Manager.
Frequently Asked Questions
How much does A+ Content cost?
A+ Content is free for sellers who meet eligibility requirements.
What type of content can I include in A+ Content?
You can include a variety of engaging brand and product content, including lifestyle photos, videos, interactive hotspots that highlight key product features, comparison charts, and carousels.
What is an example of A+ Content?
A+ Content can include lifestyle photography that showcases how a product may be used, videos or interactive hotspots that highlight key product features, shoppable product-comparison charts with "Add to Cart" functionality, and more.
Grow your brand with engaging product listings
*A Professional selling account is $39.99/month + selling fees. Learn more
1Amazon internal data
