Data-Driven Digital Marketing Strategy Service | seoplus+ (original) (raw)
Your Partner in Digital Strategy
Digital strategy is an essential foundation in building a sustainable digital marketing program. We are hyper-focused on helping enterprises and brands navigate all facets of the digital marketing landscape to deliver real results with material impact.
Our goal is to improve your marketing efforts, whether it’s based on the number of marketing leads, site traffic or sales conversions.
“Their strategies generate impressive results and require minimal effort on my end. They work as an extension of our team, holding our hand through an unfamiliar process. I attribute a good portion of our success to their team.”
A Foundation for Success
We start by focusing on understanding your buyer’s behaviour. We specialize in buyer psychology to provide you with a brand analysis that understands your business and customers. We take a deep dive into your business, your customers and your goals.
We work in collaboration with your clients to build out digital strategies with clear and concise goals based on the following structured approach.
Creative Services
After your playbook is complete, seoplus+ begins executing your plan. Our creative services team begins the strategic work to highlight your product or service. For seoplus+, it’s much more than just traditional marketing content – we strive to build a personal connection between you and your customers. It’s about telling your story and creating an emotional connection between what you offer and your customers needs.
At seoplus+, we’re passionate about generating great content that communicates a powerful message, and connects with the consumers and businesses on an emotional level.
Development Services
Technology development is a key component in delivering web applications that support your communications goals. Aside from great design, site performance is an important element for Google rankings. We take pride in developing high-performance sites that improve site rankings. With years of experience, our team of technology specialists are able to build the foundation to make your website scalable and fully optimized.
Aside from technology know-how, we leverage our marketing and branding experience to create award-winning adaptive designs that perform across all devices.
Increasing Your Bottom Line
The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.
Immersion marketing encapsulates a brand, product or company so that the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels.
The competitive analysis process includes your competitors’ features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Information architecture describes the structural design of a website. From a digital strategy perspective, a website is considered a ‘property’ meant to enable users to find answers to questions and essential information quickly and easily.
A user persona is a semi-fictional character created to represent different customer types that use a company’s products or services. User personas are profiles of imagined individuals that reflect a business’ core customer base.
Content personalization strategies are powerful ways to engage audiences. Content personalization is all about making your customer feel special and an opportunity to communicate that you clearly understand their needs. Content personalization can be a significant differentiator and a competitive advantage in content marketing.
Interviews with stakeholders are one-to-one conversations about a specific topic or issue. Stakeholder interviews can provide insight into your company’s products or services. Interviews typically reveal hidden concerns or ideas that would not be expressed in response to a set number of specific questions.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends.
The roadmap is the final digital marketing plan that details the strategy and tactics designed to meet your goals. It will include clearly defined marketing initiatives, quantifiable goals, budget, tactics and assumptions.
Trusted by World Class Companies
We are a proud Canadian company, and we work with a variety of clients across various segments: Local SEO, E-commerce SEO, SaaS SEO, and National SEO. Serving Ottawa, Toronto, Vancouver, Canada and USA.
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