SEO Competitor Analysis Tool: Outsmart Rivals in SEO & PPC (original) (raw)

Run a complete website competitor analysis and see how your rivals perform in SEO, PPC, and AI search. Find their traffic sources, top content, and strategy gaps

Trusted by 1.5M+ SEO professionals since 2013

Master Generative Engine Optimization by tracking competitor visibility in AI search

Go beyond monitoring. Use AI search competitive analysis tools to detect prompts and keywords that surface rivals in AI answers and replace their mentions with yours

Competitive analysis for AI search engines

Analyze how your competitors show up in AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini

Measure how visible any competitor is across AI answers
Identify when AI search engines mention or cite specific rivals
Inspect prompts and AI answers that trigger competitor mentions
Benchmark multiple competitors to see their AI visibility gaps
Monitor changes over time to spot trends and new opportunities

Get an overview of competitor site visits in one click

Review rival paid and organic campaigns to see their dynamics

Monthly clicks estimated with AI
Top-performing competitor keywords and pages
Competitors' traffic cost

The biggest Database in the US

Americas
Europe
Asia

Access complete data on your competitors’ keywords

Our competitor keyword checker module allows you to find competitors' keywords, analyze their SEO metrics, and compare them to yours.

Keyword rankings, new and lost keyword statistics
Search volume and keyword difficulty
CPC and number of advertisers
Estimated cost per target keyword
Search results overview by country

Turn SEO competitor analysis insights into an actionable plan

Avoid guesswork and focus on what moves the needle. Identify keyword opportunities, content gaps, and use competitive SEO analysis to build a solid growth strategy.

Spot competitors that entered the top 10 or made big ranking jumps
Discover new pages and keywords competitors started ranking for
Identify where your pages or keywords lag behind competitors
Flag content quality gaps using Content Score benchmarks
Find pages with lower CTRs compared to SERP rivals

Unlock your SEO & PPC competitors’ secrets and surpass them with SE Ranking!

Discover how much traffic your rivals attract, the keywords they target, and the ads they run. Use this data to climb to the top of the SERPs.

What is SEO competitor website analysis?

Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. To begin, identify the main competitors ranking against you in search. Then, review their organic and paid traffic, keywords they target in SEO and PPC campaigns, backlinks as well as ads. Our competitor website analysis tool collects all this PPC and SEO competition data and much more and displays it in a convenient format.

Research your website competition

Use our SEO competitor checker tool to run competitor research, find newcomers, analyze their domain authority, and compare your target keyword to your rivals’.

Discover your PPC competitor’s most profitable ads

Conduct PPC competitor research to see what keywords your rivals targeted in their campaigns. Discover what ads work best for them and build better ones for your own campaign

Google Ads marketing campaigns
Competitive keyword ads
Monthly ad history

Get the bigger picture with historical data

Analyze dynamics metrics with our powerful competitor checker

Go back in history to February 2020

Choose any month from 2025 back to February 2020 to see historical data on your competitor’s domain and keyword evolution

Analyze competitor’s ranking changes over time

See your rival’s positions in the SERP for the selected period and get the list of keywords that increased or decreased rankings

Discover competitive pages that drove the most traffic

Find out which page of the analyzed domain ranked for a certain keyword during the selected month and use competitive tactics to enhance your promotion strategy

Spy on your competitors’ paid campaign history

Identify keywords your rivals have been targeting in their paid campaigns and review their ad history to trace copies that worked best for them

Flexible pricing for SE Ranking's Competitor Research Tool

Choose your ideal pricing plan, request a custom quote, or test this tool out with a free trial.

Repeatable SEO + GEO delivery

Rank tracking across engines
Unlimited keyword & comp. research
Looker Studio / Matomo / GA / GSC

Multi-client SEO + GEO workflows

All Core features included
Project lifetime historical data
API access with 300k credits

See all pricing plans