Nuskiya Hassan | South Eastern University of Sri Lanka (original) (raw)
I'm an undergraduate student at the South Eastern University of Sri Lanka and following Specialisation In Geography.
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Coastal tourism development and management is a massive complex phenomenon which throw threatenin... more Coastal tourism development and management is a massive complex phenomenon which throw threatening towards marine life, habitat conservation and social stability. Sri Lanka is a wealthy country which has many natural resources. Natural beauty is the major influence of its economy. Though the nation is facing social related issues along with the less per capita, it manages to improve its fundamental facilities, basic needs and well-being of the people. This paper mainly considers tourism as one of the major economic sectors in Sri Lanka. Sri Lanka has the capability to satisfy the needs of travelers with its natural beauty. Though there are numerous destinations for the tourism, this study focused on Pasikudah tourist place in Batticaloa. Even though the tourism of the study area is giving lots of benefits to the individuals, there are diverse impacts on environment and social well-being. Therefore, by using primary and secondary data this study involved in identifying the core issue...
Journal of Tourism Economics and Applied Research, 2020
The present study attempts to investigate the response of the hotel industry during COVID-19 outb... more The present study attempts to investigate the response of the hotel industry during COVID-19 outbreak and the perceptions of hoteliers on reactions would be carried out at the end of the crisis. Further, the faced challenges during the recovery period were examined. An online survey was carried out among 30 upper scales, 20 middle scale and 15 budget level tourist hoteliers selected from Batticaloa, Ampara, and Trincomalee districts located in the east coast region of Sri Lanka. Survey results reveal that more than half of the tourist hotels were permanently closed and cancelled the bookings as a response to COVID-19 impacts. In response, the hotels could not pay the worker's salary regularly caused poor performance of employees. Hoteliers perceived that leisure marketing segment would be a highly demanded segment in this region. However, the hotel industry would be a more contributor to tourism market improvements in post-COVID-19. And the health regulation practices were found to be a challengeable activity for all hoteliers during recovery time from COVID-19 shock. Under the current circumstance, hoteliers assumed that more than one year would be taken to recover the industry. Therefore, the present study recommends that hoteliers should follow the post-COVID19 tourism development strategic plans, which are recommended by field experts and strong short term and long term sustainable goal marketing campaign should be implemented with best health safety regulation practices.
Journal of Tourism Economics and Applied Research , 2019
Coastal tourism development and management is a massive complex phenomenon which throw threatenin... more Coastal tourism development and management is a massive complex phenomenon which throw threatening towards marine life, habitat conservation and social stability. Sri Lanka is a wealthy country which has many natural resources. Natural beauty is the major influence of its economy. Though the nation is facing social related issues along with the less per capita, it manages to improve its fundamental facilities, basic needs and well-being of the people. This paper mainly considers tourism as one of the major economic sectors in Sri Lanka. Sri Lanka has the capability to satisfy the needs of travelers with its natural beauty. Though there are numerous destinations for the tourism, this study focused on Pasikudah tourist place in Batticaloa. Even though the tourism of the study area is giving lots of benefits to the individuals, there are diverse impacts on environment and social well-being. Therefore, by using primary and secondary data this study involved in identifying the core issues and challenges of tourism in Pasikudah and the surrounded settlement areas. Primary data was used to identify the negative and positive impacts whilst the secondary data used to identify the parallel situation of tourism and integration of tourist places. Eventually the study concluded with the overall analysis of data. Positive impacts influenced by the native folks for their economy and negative impacts were identified in the environment degradation and land use. Migration, mangrove and coral reefs destruction occurring gradually in the Pasikudah region. There is a drastic increase in the arrival of tourist in Pasikudah area from 2009 after the civil war. Hence the sustainable tourism in Pasikudah is still a chance to be executed. Changing the tourism industry through the eco-tourism in the tourism industry in Pasikudah region will be the best solution.
Coastal tourism development and management is a massive complex phenomenon which throw threatenin... more Coastal tourism development and management is a massive complex phenomenon which throw threatening towards marine life, habitat conservation and social stability. Sri Lanka is a wealthy country which has many natural resources. Natural beauty is the major influence of its economy. Though the nation is facing social related issues along with the less per capita, it manages to improve its fundamental facilities, basic needs and well-being of the people. This paper mainly considers tourism as one of the major economic sectors in Sri Lanka. Sri Lanka has the capability to satisfy the needs of travelers with its natural beauty. Though there are numerous destinations for the tourism, this study focused on Pasikudah tourist place in Batticaloa. Even though the tourism of the study area is giving lots of benefits to the individuals, there are diverse impacts on environment and social well-being. Therefore, by using primary and secondary data this study involved in identifying the core issue...
Journal of Tourism Economics and Applied Research, 2020
The present study attempts to investigate the response of the hotel industry during COVID-19 outb... more The present study attempts to investigate the response of the hotel industry during COVID-19 outbreak and the perceptions of hoteliers on reactions would be carried out at the end of the crisis. Further, the faced challenges during the recovery period were examined. An online survey was carried out among 30 upper scales, 20 middle scale and 15 budget level tourist hoteliers selected from Batticaloa, Ampara, and Trincomalee districts located in the east coast region of Sri Lanka. Survey results reveal that more than half of the tourist hotels were permanently closed and cancelled the bookings as a response to COVID-19 impacts. In response, the hotels could not pay the worker's salary regularly caused poor performance of employees. Hoteliers perceived that leisure marketing segment would be a highly demanded segment in this region. However, the hotel industry would be a more contributor to tourism market improvements in post-COVID-19. And the health regulation practices were found to be a challengeable activity for all hoteliers during recovery time from COVID-19 shock. Under the current circumstance, hoteliers assumed that more than one year would be taken to recover the industry. Therefore, the present study recommends that hoteliers should follow the post-COVID19 tourism development strategic plans, which are recommended by field experts and strong short term and long term sustainable goal marketing campaign should be implemented with best health safety regulation practices.
Journal of Tourism Economics and Applied Research , 2019
Coastal tourism development and management is a massive complex phenomenon which throw threatenin... more Coastal tourism development and management is a massive complex phenomenon which throw threatening towards marine life, habitat conservation and social stability. Sri Lanka is a wealthy country which has many natural resources. Natural beauty is the major influence of its economy. Though the nation is facing social related issues along with the less per capita, it manages to improve its fundamental facilities, basic needs and well-being of the people. This paper mainly considers tourism as one of the major economic sectors in Sri Lanka. Sri Lanka has the capability to satisfy the needs of travelers with its natural beauty. Though there are numerous destinations for the tourism, this study focused on Pasikudah tourist place in Batticaloa. Even though the tourism of the study area is giving lots of benefits to the individuals, there are diverse impacts on environment and social well-being. Therefore, by using primary and secondary data this study involved in identifying the core issues and challenges of tourism in Pasikudah and the surrounded settlement areas. Primary data was used to identify the negative and positive impacts whilst the secondary data used to identify the parallel situation of tourism and integration of tourist places. Eventually the study concluded with the overall analysis of data. Positive impacts influenced by the native folks for their economy and negative impacts were identified in the environment degradation and land use. Migration, mangrove and coral reefs destruction occurring gradually in the Pasikudah region. There is a drastic increase in the arrival of tourist in Pasikudah area from 2009 after the civil war. Hence the sustainable tourism in Pasikudah is still a chance to be executed. Changing the tourism industry through the eco-tourism in the tourism industry in Pasikudah region will be the best solution.