Jonathan Ventura - Profile on Academia.edu (original) (raw)
Papers by Jonathan Ventura
Anthropology In Action, Dec 1, 2017
The body as an anthropological nexus of sociocultural norms and conventions has been discussed at... more The body as an anthropological nexus of sociocultural norms and conventions has been discussed at length in the humanities and social sciences. However, within the worlds of industrial design, an important player infl uencing an understanding of the body within a design process has been neglected and that is the industrial designer. Our main thesis considers designing as an anthropological, sociocultural and physical praxis, in the midst of which stand person(s) engaging within their material environments. We argue that, as an interdisciplinary dialogue with anthropologists and designers alike, the industrial designer could pursue a broader perspective than the classic techno-practice perspective, which deliberately detaches the social qualities of human action with the aim of changing user behaviour through the use of medical products. Instead, we propose an understanding of industrial design practice(s) that considers the improvisational and interwovenness of peoples and practices and what this means for att uning industrial design practices accordingly.
Design Education for Social Change
The Bloomsbury Encyclopedia of Design, 2016
Design for Developing Countries
The Bloomsbury Encyclopedia of Design, 2016
Design, Culture and Social Institutions
Routledge eBooks, Jun 19, 2023
Design and Ideology
Routledge eBooks, Jun 19, 2023
Design and (or as) Language
Routledge eBooks, Jun 19, 2023
Design and Industry
Routledge eBooks, Jun 19, 2023
Design between Theory and Practice 1 : Applied Theories of Design
Routledge eBooks, Jun 19, 2023
Form and Function
Routledge eBooks, Jun 19, 2023
Definitions of Design
Routledge eBooks, Jun 19, 2023
Design, Ecologies and the Body
Routledge eBooks, Jun 19, 2023
Introduction to Design Theory
Introduction to Design Theory
Bespoke Healthcare Design
BRILL eBooks, Mar 28, 2023
Decoding visual culture
Visual Studies , 2024
As visual narratives become potent tools for emotional manipulation, it is imperative for our edu... more As visual narratives become potent tools for emotional manipulation, it is imperative for our educational paradigms to evolve beyond traditional precepts to address this shift. We introduce ‘The Visual Code’ – an innovative educational tool tailored to nurture the ability to decode visual cues, foster critical thought, and elevate self-awareness. This concept operates through a triadic process: attentive observation, active interpretation, and rigorous validation. With visual culture firmly ensconced in modern design's ethos, frameworks like Design Theory become pivotal in deconstructing its nuances. Our proposed model for bolstering visual literacy equips individuals to both comprehend and critique intricate visual narratives, enabling them to discern and potentially counteract undue influences. Through a meticulous analysis rooted in keen observation, this article delves into the multifaceted role of visual codes across diverse campaigns, from art history, through visual communication to designed products, we are advocating for a more informed and discerning viewer. An inclusion of empirical research enhances the validity of this model in the context of high-school design education.
הלאה: כתב העת של הפורום לקידום הלמידה ההוראה בישראל, 2024
בשנים האחרונות היחס לתולדות האומנות, או ההיסטוריה של האומנות, הפך מורכב, לאור תפיסות מאוחרות של ב... more בשנים האחרונות היחס לתולדות האומנות, או ההיסטוריה של האומנות, הפך מורכב, לאור תפיסות מאוחרות של בחינת המציאות וחיי היומיום באמצעות תרבות חזותית או חומרית. זאת ועוד, תחומים משיקים, שהרלוונטי והרחב מכולם הוא עיצוב, מצרפים לאותה מורכבות היבטים נוספים. לדוגמה, הבדלים בין דו־ממד לתלת־ממד, יחס לטכנולוגיות ייצור, תפיסת הדמיה מול ממשות ובעיקר ההשפעה המכריעה הנודעת לפונקצייה של המוצר על העיצוב שלו ועל הפרשנות שהצרכנים והצופים מייחסים לו. במאמר זה נציע שימוש במודל שאנו מכנים "הקוד החזותי", מודל הנשען על ההנחה שאפשר להבין כל תוצר הנמצא בהקשר החברתי־תרבותי הסובב אותנו ולנתחו באופן ביקורתי המביא לידי ביטוי את רוח הזמן של ימינו. יצירת אומנות פלסטית, דיגיטלית, מבנה אדריכלי, כלי רכב או שעון חכם – בכל התוצרים הללו הצרכנים/הצופים מקודדים משמעויות ומנתחים אותן. בשיטה זו שואלים שלוש שאלות עיקריות: "מה אני רואה?", "מה אני מבין?", "כיצד אני מבין זאת?" לשיטה פשוטה אך מקיפה והוליסטית זו יש השלכות רבות על הפדגוגיה בתחום החזותי בפרט, ועל פדגוגיה בכלל. ראשית, לימוד שלה יאפשר לתלמידים ולסטודנטים להתייחס לעולם החזותי והחומרי הסובב אותם בצורה מושכלת, מקיפה ומותאמת למציאות העכשווית. שנית, המודל מתאים למגוון רמות חשיבה וידע מוקדם, ומכאן חוזקו והרלוונטיות שלו לעולם הדינמי, הטכנולוגי והוורסטילי שאנו חיים בו היום.
מילות מפתח: קוד חזותי, תרבות חזותית, עיצוב, אומנות, תולדות האומנות, אוריינות חזותית, פדגוגיה, חינוך חזותי, שיח מהותי.
EKSIG Proceedings, 2023
In this paper, we propose to look at designing processes as interpretive acts of translations par... more In this paper, we propose to look at designing processes as interpretive acts of translations parallel to other various descriptive and iterative artifacts – briefs, mood boards, sketches, post-it boards, design drawings, technical drawings, user journey-maps and diagrams, renderings, mock-ups, etc. – and to look at what roles prototypes play within these processes of translation. More specifically, the role of prototypes within processes of translation will be investigated by looking at social design and especially in social design education projects.
Indeed, whereas prototypes have served designers for many decades to consider alternative outcomes, test out various approaches, and evaluate ergonomic needs and constraints, in social design, as part of participatory or codesign practices, prototypes offer even more potential for harnessing communities, mediating between various stakeholders, and highlighting a more relevant path for the design team. In a similar manner, in design education, prototypes are not only used to highlight the various stages of the design process but also the importance of the different design partners and stakeholders. Furthermore, prototypes can serve to highlight key values and ideologies relevant to a specific design strategy to articulate and enhance the designer’s role in their local and professional communities. By using translation to link these spheres of knowledge, we will highlight an innovative approach to understanding the importance of prototypes in social design education.
This is our official publication from an exhibition curated with Galit Shvo, at the Israel Design... more This is our official publication from an exhibition curated with Galit Shvo, at the Israel Design Week 2023
Design and Medical Rehabilitation
The Bloomsbury Encyclopedia of Design
Socially Oriented Action Research in Design Practice
Anthropology In Action, Dec 1, 2017
The body as an anthropological nexus of sociocultural norms and conventions has been discussed at... more The body as an anthropological nexus of sociocultural norms and conventions has been discussed at length in the humanities and social sciences. However, within the worlds of industrial design, an important player infl uencing an understanding of the body within a design process has been neglected and that is the industrial designer. Our main thesis considers designing as an anthropological, sociocultural and physical praxis, in the midst of which stand person(s) engaging within their material environments. We argue that, as an interdisciplinary dialogue with anthropologists and designers alike, the industrial designer could pursue a broader perspective than the classic techno-practice perspective, which deliberately detaches the social qualities of human action with the aim of changing user behaviour through the use of medical products. Instead, we propose an understanding of industrial design practice(s) that considers the improvisational and interwovenness of peoples and practices and what this means for att uning industrial design practices accordingly.
Design Education for Social Change
The Bloomsbury Encyclopedia of Design, 2016
Design for Developing Countries
The Bloomsbury Encyclopedia of Design, 2016
Design, Culture and Social Institutions
Routledge eBooks, Jun 19, 2023
Design and Ideology
Routledge eBooks, Jun 19, 2023
Design and (or as) Language
Routledge eBooks, Jun 19, 2023
Design and Industry
Routledge eBooks, Jun 19, 2023
Design between Theory and Practice 1 : Applied Theories of Design
Routledge eBooks, Jun 19, 2023
Form and Function
Routledge eBooks, Jun 19, 2023
Definitions of Design
Routledge eBooks, Jun 19, 2023
Design, Ecologies and the Body
Routledge eBooks, Jun 19, 2023
Introduction to Design Theory
Introduction to Design Theory
Bespoke Healthcare Design
BRILL eBooks, Mar 28, 2023
Decoding visual culture
Visual Studies , 2024
As visual narratives become potent tools for emotional manipulation, it is imperative for our edu... more As visual narratives become potent tools for emotional manipulation, it is imperative for our educational paradigms to evolve beyond traditional precepts to address this shift. We introduce ‘The Visual Code’ – an innovative educational tool tailored to nurture the ability to decode visual cues, foster critical thought, and elevate self-awareness. This concept operates through a triadic process: attentive observation, active interpretation, and rigorous validation. With visual culture firmly ensconced in modern design's ethos, frameworks like Design Theory become pivotal in deconstructing its nuances. Our proposed model for bolstering visual literacy equips individuals to both comprehend and critique intricate visual narratives, enabling them to discern and potentially counteract undue influences. Through a meticulous analysis rooted in keen observation, this article delves into the multifaceted role of visual codes across diverse campaigns, from art history, through visual communication to designed products, we are advocating for a more informed and discerning viewer. An inclusion of empirical research enhances the validity of this model in the context of high-school design education.
הלאה: כתב העת של הפורום לקידום הלמידה ההוראה בישראל, 2024
בשנים האחרונות היחס לתולדות האומנות, או ההיסטוריה של האומנות, הפך מורכב, לאור תפיסות מאוחרות של ב... more בשנים האחרונות היחס לתולדות האומנות, או ההיסטוריה של האומנות, הפך מורכב, לאור תפיסות מאוחרות של בחינת המציאות וחיי היומיום באמצעות תרבות חזותית או חומרית. זאת ועוד, תחומים משיקים, שהרלוונטי והרחב מכולם הוא עיצוב, מצרפים לאותה מורכבות היבטים נוספים. לדוגמה, הבדלים בין דו־ממד לתלת־ממד, יחס לטכנולוגיות ייצור, תפיסת הדמיה מול ממשות ובעיקר ההשפעה המכריעה הנודעת לפונקצייה של המוצר על העיצוב שלו ועל הפרשנות שהצרכנים והצופים מייחסים לו. במאמר זה נציע שימוש במודל שאנו מכנים "הקוד החזותי", מודל הנשען על ההנחה שאפשר להבין כל תוצר הנמצא בהקשר החברתי־תרבותי הסובב אותנו ולנתחו באופן ביקורתי המביא לידי ביטוי את רוח הזמן של ימינו. יצירת אומנות פלסטית, דיגיטלית, מבנה אדריכלי, כלי רכב או שעון חכם – בכל התוצרים הללו הצרכנים/הצופים מקודדים משמעויות ומנתחים אותן. בשיטה זו שואלים שלוש שאלות עיקריות: "מה אני רואה?", "מה אני מבין?", "כיצד אני מבין זאת?" לשיטה פשוטה אך מקיפה והוליסטית זו יש השלכות רבות על הפדגוגיה בתחום החזותי בפרט, ועל פדגוגיה בכלל. ראשית, לימוד שלה יאפשר לתלמידים ולסטודנטים להתייחס לעולם החזותי והחומרי הסובב אותם בצורה מושכלת, מקיפה ומותאמת למציאות העכשווית. שנית, המודל מתאים למגוון רמות חשיבה וידע מוקדם, ומכאן חוזקו והרלוונטיות שלו לעולם הדינמי, הטכנולוגי והוורסטילי שאנו חיים בו היום.
מילות מפתח: קוד חזותי, תרבות חזותית, עיצוב, אומנות, תולדות האומנות, אוריינות חזותית, פדגוגיה, חינוך חזותי, שיח מהותי.
EKSIG Proceedings, 2023
In this paper, we propose to look at designing processes as interpretive acts of translations par... more In this paper, we propose to look at designing processes as interpretive acts of translations parallel to other various descriptive and iterative artifacts – briefs, mood boards, sketches, post-it boards, design drawings, technical drawings, user journey-maps and diagrams, renderings, mock-ups, etc. – and to look at what roles prototypes play within these processes of translation. More specifically, the role of prototypes within processes of translation will be investigated by looking at social design and especially in social design education projects.
Indeed, whereas prototypes have served designers for many decades to consider alternative outcomes, test out various approaches, and evaluate ergonomic needs and constraints, in social design, as part of participatory or codesign practices, prototypes offer even more potential for harnessing communities, mediating between various stakeholders, and highlighting a more relevant path for the design team. In a similar manner, in design education, prototypes are not only used to highlight the various stages of the design process but also the importance of the different design partners and stakeholders. Furthermore, prototypes can serve to highlight key values and ideologies relevant to a specific design strategy to articulate and enhance the designer’s role in their local and professional communities. By using translation to link these spheres of knowledge, we will highlight an innovative approach to understanding the importance of prototypes in social design education.
This is our official publication from an exhibition curated with Galit Shvo, at the Israel Design... more This is our official publication from an exhibition curated with Galit Shvo, at the Israel Design Week 2023
Design and Medical Rehabilitation
The Bloomsbury Encyclopedia of Design
Socially Oriented Action Research in Design Practice
This blueprint (supported by the EU) deals with the ways Academia and NGOs can collaborate when w... more This blueprint (supported by the EU) deals with the ways Academia and NGOs can collaborate when working on social design projects.
Design Issues, 2019
As an outcome of the seminar "Does Design Care...?" held in Lancaster, UK in 2017, the participan... more As an outcome of the seminar "Does Design Care...?" held in Lancaster, UK in 2017, the participants produced and signed this article. The article aims at defining the concept of Care in relation to Design and the way researchers and practitioners should include it in their work.
הספר עוסק בתפקידם של מעצבים ומתכננים בתהליכי ההסתגרות של החברה הישראלית, דרך בחינת עיצוב מגדלי הי... more הספר עוסק בתפקידם של מעצבים ומתכננים בתהליכי ההסתגרות של החברה הישראלית, דרך בחינת עיצוב מגדלי היוקרה בתל אביב, כמו גם מגורי הבדואים בכפרים הלא מוכרים בנגב
But what if God himself can be simulated, that is to say can be reduced to signs that constitute ... more But what if God himself can be simulated, that is to say can be reduced to signs that constitute faith? Then the whole system becomes weightless, it is no longer anything but a gigantic simulacrum -not unreal, but simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circumference (Baudrillard 1994, 5).
Just think about how many objects you’ve used, from the moment you woke up this morning to the mo... more Just think about how many objects you’ve used, from the moment you woke up this morning to the moment you sat down to read this book. The toothbrush, the cup you used to drink your coffee, the clothes you put on, the chair or sofa you’re sitting on and the tablet you may be using to read this book. The fact is that we live in a world of design—totally surrounded by designed objects. They are so ubiquitous that it is hard to imagine a world without them. Every single object that we use or have is the result of a thought process involving designers, engineers, manufacturers, and technology. Where did it all start? What were the historical and social influences that brought about these culturally multi-coded objects? In this volume, we try to answer these questions using a multi-disciplinary approach, combining design theories, history, and design anthropology. By considering design in its broadest sense we hope to present an alternative perception of design, unlike the classic type of introductory volumes dedicated to the subject. Using examples from industrial design, graphic design, and architecture, the book is laid out thematically, rather than chronologically. Starting with design in the Paleolithic era and then the Neolithic revolution, our journey takes us through prehistoric, ancient history, medieval times, Renaissance, and Baroque design as it manifested in religion, militarism, political agendas, topography, and historical creativity. Naturally, while the history of design is the main issue of this volume, it is rooted in contemporary socio-cultural developments, aiming to offer an alternative approach to practitioners and anyone else who is interested in the fascinating world of design.
Updating Values. Perspectives on Design Education, 2021
Improvisation could be frowned upon as an action of disruption, creating an irregularity in desig... more Improvisation could be frowned upon as an action of disruption, creating an irregularity in design systems and processes. However, improvisation in design could lead to innovation and imaginative and necessary solutions. When researching modes of improvisation through the eyes of the design partners, i.e., the end-users, these innovative and bottom-up solutions highlight the shortcomings of the original design. On its own, creating a circular movement between the end-user and the designer can redefine the dialogue between the two. Furthermore, viewed from a linguistic and hermeneutic point of view, improvisation in design holds a crucial role in invigorating and refreshing the material and visual design language. This is especially true and immensely important when dealing with healthcare situations. In fact, we claim that the secondary design, resulting from bottom-up improvisation is a necessity that should be reflected and embedded in the original design of healthcare products.
Improvisation could be frowned upon as an action of disruption, creating an irregularity in desig... more Improvisation could be frowned upon as an action of disruption, creating an
irregularity in design systems and processes. However, improvisation in design could lead to
innovation and imaginative and necessary solutions. When researching modes of
improvisation through the eyes of the design partners, i.e., the end-users, these innovative and
bottom-up solutions highlight the shortcomings of the original design. On its own, creating a
circular movement between the end-user and the designer can redefine the dialogue between
the two. Furthermore, viewed from a linguistic and hermeneutic point of view, improvisation in
design holds a crucial role in invigorating and refreshing the material and visual design
language. This is especially true and immensely important when dealing with healthcare
situations. In fact, we claim that the secondary design, resulting from bottom-up improvisation
is a necessity that should be reflected and embedded in the original design of healthcare
products.
25 years of MOME Doctorate School , 2024
The history and definitions of design research in theory and practice.
Design Education in the Anthropocene, 2024
This volume examines emerging practice and research in design education rooted in the context of ... more This volume examines emerging practice and research in design education rooted in the context of significant global issues. A diverse set of international contributors present novel design education research that seeks to make significant social, economic, cultural and environmental change. Topics covered include fashion, sustainability, creativity, social justice, museum education, climate change, environmentalism, and empathy. The chapters draw a link between current research practice and theory and future challenges for the field. The book will be of interest to scholars working in communication design, graphic design, design research, and information design.
Bespoke Healthcare Design
Somaesthetics and Design Culture, 2023
How Many is One, 2021
from Roman fibulae to contemporary art jewelry with touches of architecture
חפץ מעבר, 2021
פרק מתוך הקטלוג חפץ מעבר
עיצוב לאנשים - הנרי דרייפוס, 2021
אחרית דבר מתוך התרגום החדש של הספר הקלאסי שכל מעצב/ת צריכים להכיר - "עיצוב לאנשים" - מומלץ מאוד!
118 Theories of Design[ing], 2021
P. Rodgers, C. Bremner, & G. Innella (Eds.) (2020). Does Design Care...?! Head to Head Debates. Lancaster: Lancaster University., 2020
Few in the design industry would anticipate the argument we want to present, a subject-matter bou... more Few in the design industry would anticipate the argument we want to present, a subject-matter bound to be met with reactionary responses of reassurance. However, it will hopefully kindle an internal, presumably silent, self-assessment of our personal design practice. It seems to us that design practitioners have fallen into a trap of goodwill. If one might very rightfully think that it is morally unacceptable to suppress design's potential to foster good, it is equally impermissible to vociferate our allegedly caring endeavours without a sharp and conscious understanding of our intentions. We believe that unmasking this motive of concern is our duty as design careers, and we hope our fellow designers will give this text careful consideration if we even remotely intend to hold the reins steering our profession. In a time engulfed by fear, hate and narrow practicality, wherein liberal, pluralistic and egalitarian approaches are perceived as naive, feeble or simply anachronistic, it is vital for the designer to take an explicit stand. The pathological lack of conscious and clear values driving design has plagued the discipline since Romanticism, which hailed the false embodiment of capitalism as a dogmatic force of nature rather than a chosen set of priorities. The breadth of our unease is such as to say that a lucid redefinition of our role in society is compulsory if we are to escape a future where designers become unnecessary or obsolete. That being said, we wish not only to trigger an act of conscious evaluation but also to present humble and actionable guidance that can lead the way through the nebulous rationale that drives us, designers. Recent technological advances, coupled with global social, economic and political shifts, have emphasised the necessity of reflecting on the reality of our role in such context of constant upheaval. The loss of ideology, feared and loathed by most designers, has led the discipline to the gluttony of chrome-papered catalogues celebrating its relevance to an anecdotic portion of society. Fortunately, a vanguard represented by a growing stratum of
Design Issues, Jan 2019
Preamble In the fall of 1991 the Munich Design Charter was published in Design Issues. This chart... more Preamble In the fall of 1991 the Munich Design Charter was published in Design Issues. This charter was written as a design-led "call to arms" on the future nations and boundaries of Europe. The signatories of the Munich Design Charter saw the problem of Europe, at that time, as fundamentally a problem of form that should draw on the creativity and expertise of design. Likewise, the Does Design Care…? workshop held at Imagination , Lancaster University in the autumn of 2017 brought together a multidisciplinary group of people from 16 nations across 5 continents, who, at a critical moment in design discourse saw a problem with the future of Care. The Lancaster Care Charter has been written in response to the vital question "Does Design Care…?" and via a series of conversations, stimulated by a range of presentations that explored a range of provocations , insights, and more questions, provides answers for the contemporary context of Care. With nation and boundary now erased by the flow of Capital the Charter aims to address the complex and urgent challenges for Care as both the future possible and the responsibility of design. The Lancaster Care Charter presents a collective vision and sets out new pragmatic encounters for the design of Care and the care of Design.
