Marie Grusell | Göteborg University (original) (raw)

Papers by Marie Grusell

Kapitlet redogor for om Internet och sociala medier bidrar till ett okat politiska engagemang och... more Kapitlet redogor for om Internet och sociala medier bidrar till ett okat politiska engagemang och deltagande pa ett mer generellt plan. Det redogor for om mobiliseringstesen eller forstarkningshypotesen bast forklarar sociala mediers betydelse pa Internet. Sociala medier kan ses om ett nytt forum for politisk kommunikation, kanske en utveckling av samtalsdemokratin samt en vidareutveckling av deltagardemokratin. Det ar inte klarlagt att anvandandet av sociala medier leder till ett politiskt engagemang.

R eklam är idag en självklar del av vardagen och vi kan konstatera att mängden reklam ökar hela t... more R eklam är idag en självklar del av vardagen och vi kan konstatera att mängden reklam ökar hela tiden (MedieSverige 2007; Gustafsson 2005). Under de senaste decennierna har reklamen smugit sig in i vår vardag; vi vaknar till radioreklamen, dricker vårt morgonkaffe samtidigt som vi läser morgontidningen, vi ser utomhusreklamen på väg till bussen, mellan tv-programmen möts vi av tv-reklam, i brevlådan får vi såväl adresserad som oadresserad direktreklam etc. Men bara för att vi möts av och exponeras för reklam-behöver detta inte betyda att vi tycker om den. Från tidigare forskning vet vi att relationen till reklam kan beskrivas som en form av hatkärlek; viss reklam gillar vi, men det finns även reklam som vi älskar att

When second-order elections come first : Campaign dynamics in Sweden The 'Super Election Year... more When second-order elections come first : Campaign dynamics in Sweden The 'Super Election Year' 2014

Advertising constitutes a significant portion of the total amount of mediated messages that are d... more Advertising constitutes a significant portion of the total amount of mediated messages that are disseminated daily through available channels in today’s omnipresent and multifarious media landscape. Because of it’s prevalence, reach and impact, many scholars have argued that advertising should not only be construed as a specific form of market communication – in which it is implied that advertising is foremost concerned with presenting products to potential customers. Instead, advertising should rather be viewed as an integrated part of people’s daily cultural consumption through media, and as such also have a potentiality for impacting people’s minds, culture and society in ways that extend beyond the borders of serving customers with information about products. Advertising does not simply mirror society - it also shapes it by normalising and legitimizing practices, by creating ideals and stereotypes. Viewing advertising from this angle raises ethical questions that lie somewhat be...

Med val till bade EU och riksdagen kommer vi motas av politiska budskap overallt; affischer, tv-r... more Med val till bade EU och riksdagen kommer vi motas av politiska budskap overallt; affischer, tv-reklam, valstugor och partiledardebatter etc. Redan nu utropas sociala medier som den vinnande kommunikationskanalen i arets valrorelse. Genom mediernas rapportering far vi uppfattningen om att sociala medier har stor relevans. Detta visas genom aterkommande rapporter om partiers framgangar pa sociala medier. Aven partierna sjalva knyter stora forhoppningar till sociala medier som kommunikationskanal. Ett exempel pa detta var att Socialdemokraterna via Facebook bjod in till deltagande i Sveriges forsta digitala forstamaj-tag. Men kommer verkligen sociala medier att bli arets valvinnare? Vi staller oss tveksamma. Valjarna tycks vara lika ointresserade av politik som vanligt. Sociala medier kommer inte andra pa det.

I borjan av sommaren 2009 var valtemperaturen hogre an nagonsin tidigareunder en svensk kampanj i... more I borjan av sommaren 2009 var valtemperaturen hogre an nagonsin tidigareunder en svensk kampanj infor ett Europaparlamentsval. Forvantningarnaom det stora genombrottet for svensk Europadebatt marktes bland politikeroch debattorer, i mediebevakning och pa bloggar. Vissa gladdes over attdebatten bytt fokus fran ja eller nej till EU till att handla mer om politiskaforslag, prioriteringar och ideer for Europasamarbetet. Andra uppmuntradesav det okade intresset fran partier, medier och medborgare.Samtidigt ar Europaparlamentsvalens tyngd i Sverige fortfarande langtifran riksdagsvalens. De betraktas fortfarande som second-order electionsmed helt andra egenskaper och forutsattningar an valen till riksdagen, vilketmarks tydligt i hur manga svenska medborgare som utnyttjar sin rostratt vidde olika valtillfallena.I denna rapport analyserar Marie Grusell och Lars Nord de svenskapartiernas strategiska kommunikation under denna valkampanj. Som forfattarnaskriver innebar valkampanjen bade nya for...

... TV and morning newspapers are considered to have a greater impact than the advertising they c... more ... TV and morning newspapers are considered to have a greater impact than the advertising they contain. ... Subject headings. SAMHÄLLSVETENSKAP -- Övrig samhällsvetenskap (svep//swe) SOCIAL SCIENCES -- Other social sciences (svep//eng) Keyword. ...

No Political Ads Please We Are Swedish : A Study of Political Opinion on Emerging Poltical Advert... more No Political Ads Please We Are Swedish : A Study of Political Opinion on Emerging Poltical Advertising in Television

Det var lange sedan svensk television var lika med SverigesTelevision. For 20 ar sedan var farhag... more Det var lange sedan svensk television var lika med SverigesTelevision. For 20 ar sedan var farhagorna manga och starka omvad som riskerade handa nar tv-monopolet brots upp. Vad skulleske med kvalit ...

Intimate Instagram : Pictures of Swedish Political Party Leaders in the 2018 National Election Ca... more Intimate Instagram : Pictures of Swedish Political Party Leaders in the 2018 National Election Campaign

Paper presented at the IAMCR conference in Dublin, 2013

Sweden has a long history of self-regulation in the advertising sector. It was, however, only in ... more Sweden has a long history of self-regulation in the advertising sector. It was, however, only in
2009, that the Advertising Ombudsman (Reklamombudsmannen, hereafter RO) was instated, and
has since then tried all cases of advertising reported as unethical by the public. Hitherto, there has
been no systematic analysis of the cases tried by RO, from a scholarly perspective. In this study,
the first task is therefore to provide a general description of the amount and types of complaints
reported since 2009, and the outcome of RO’s work - the statements. This is answered through an
analysis of available data from RO’s office. Secondly, we ask what kind of response the
complaints generate from the charged advertisers. Specifically, we investigate the responses from
advertisers who were found culpable by RO for sexual discrimination, the most common cause for
complaints.
Our results indicate that a large portion of the cases are related to discrimination, and that
the largest portion within this category deals with sexual discrimination. Also, the percentage of
exonerative statements has hovered steadily around or above 60 percent. Furthermore, sexual
discrimination is almost exclusively directed against women and most commonly found in adverts
for clothes, cars, food and entertainment. The accused companies responses to the complaints
reveals that in most cases, the advertisers disagree with the complaint.
Keywords: advertising; marketing communication; ICC codes; The Swedish Advertising
Ombudsman; ethics; sexual discrimination