Alisha Ali | Sheffield Hallam University (original) (raw)
Papers by Alisha Ali
Journal of Hospitality and Tourism Technology, 2014
Purpose– The aim of this research is to foreground information and communication technology (ICT)... more Purpose– The aim of this research is to foreground information and communication technology (ICT) as an innovative approach for sustainable tourism (ST) development of destinations. ICT is the technology required for information processing which facilitates data processing, information sharing, communication, searching and selection. This paper concentrates on the Abernathy and Clark model and its usefulness in applying ICT as innovative in managing ST.Design/methodology/approach– An online survey was administered to destination managers and to eTourism experts. Destination managers were selected as they were identified as the person responsible for the overall management of a Destination Management Organisation. eTourism experts were identified as someone who possesses special expertise, knowledge and skills on ICT applications to tourism and offered expertise on which ranged from such areas as electronic distribution, recommender systems, user-generated content, online communities...
International Journal of Hospitality Management
Services Marketing Quarterly
This research proposes private label branding as a strategy that can have a positive effect on gu... more This research proposes private label branding as a strategy that can have a positive effect on guest satisfaction and loyalty in hotels that cater to travelers seeking a special hotel experience. We test this using the well-established SERVQUAL model of service quality, based on a sample of guests in two hotels: a five-star luxury hotel (N=225) and a boutique hotel (N=101). The findings show that in the luxury hotel but not the boutique hotel, perception of a private label had a direct impact on loyalty, and an indirect impact on loyalty through its effect on guest satisfaction. The theoretical implications and recommendations for hoteliers based on the findings are discussed.
Research in Hospitality Management
This study examines brand personality as an approach to establish brand differentiation in the hi... more This study examines brand personality as an approach to establish brand differentiation in the highly competitive fast food sector. A modified brand personality scale proposed by Musante et al. (2008) was used to develop a questionnaire which was distributed to customers to assess their perceived brand personalities for three well known fast food restaurants-McDonald's, KFC and Subway. The results demonstrated that even though the overall perceived brand personality was different for all three brands, no individual personality dimension characterised any of the brands.
Current Issues in Tourism, 2016
Information Technology & Tourism, 2014
Information and Communication Technologies in Tourism 2010, 2010
The paper discusses an investigative study into the uses and applications of information and comm... more The paper discusses an investigative study into the uses and applications of information and communication technology for sustainable tourism development. It develops the proposition that use of such technologies can be a practical approach which destinations may use to ...
The paper discusses an investigative study into the uses and applications of information and comm... more The paper discusses an investigative study into the uses and applications of information and communication technology for sustainable tourism development. It develops the proposition that use of such technologies can be a practical approach which destinations may use to ...
Journal of Information Technology & Tourism published in August 2014
This paper introduces information and communication technologies as an innovative approach to man... more This paper introduces information and communication technologies as an innovative approach to managing sustainable tourism development from a des- tination management perspective. Specific attention is focused on the how desti- nation managers utilise the various forms of technology in addressing both the positive and negative impacts of tourism. Building on Hjalager’s (Tour Manag 18:35–41, 1997) analytical typology for sustainable tourism innovation, this research aims to advance tourism innovation research and demonstrate new uses of technology and the wider applications for sustainable tourism. Using a thorough literature review and primary research with destination managers, a collection of technology based tools and their uses were examined for sustainable tourism development and how these tools can foster destination innovativeness.
Journal of Hospitality and Tourism Technology, Mar 2014
Purpose – The aim of this research is to foreground information and communication technology (ICT... more Purpose – The aim of this research is to foreground information and communication technology (ICT) as an innovative approach for sustainable tourism (ST) development of destinations. ICT is the technology required for information processing which facilitates data processing, information sharing, communication, searching and selection. This paper concentrates on the Abernathy and Clark model and its usefulness in applying ICT as innovative in managing ST.
Design/methodology/approach – An online survey was administered to destination managers and to eTourism experts. Destination managers were selected as they were identified as the person responsible for the overall management of a Destination Management Organisation. eTourism experts were identified as someone who possesses special expertise, knowledge and skills on ICT applications to tourism and offered expertise on which ranged from such areas as electronic distribution, recommender systems, user-generated content, online communities, mobile technology, technology acceptance, tourism networks and Web 2.0. This was followed by semi-structured interviews.
Findings – These ICT tools were found to be innovative for information management and distribution for critical decision-making. Innovation was fostered through the use of ICT for ST by leading to a better understanding of the tourism product, monitoring, measuring and evaluating, forecasting trends, developing partnerships and engaging and supporting stakeholder relationships. ICT would provide novel ways of approaching marketing, energy monitoring, waste management, and communication for destinations.
Originality/value – This research is important in demonstrating the value that technology can have to ST and further develops the work on tourism innovation theory.
Journal of Hospitality, Leisure, Sport & Tourism Education, vol. 15, pp. 1-10., Jul 2014
This paper interprets students’ perceptions of how they utilise technology for their learning and... more This paper interprets students’ perceptions of how they utilise technology for their learning and the link to sustainability and employability. A focus group approach is adopted with final year undergraduate hospitality students at three academic institutions in the UK, Switzerland and UAE. Diverse perceptions of the relationship between learning activities, eLearning tools, sustainability and employability are revealed. Comparisons are examined to better understand students’ perceptions of eLearning tools for sustainability. This paper highlights students’ awareness of the role of technology in sustainability and employability and calls on educators to promote a more integrated and multi-disciplinary approach to curriculum design.
http://www.sciencedirect.com/science/article/pii/S1473837614000082
Sustainable development is a highly topical issue and is of critical importance to tourism as the... more Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality.
This opportune book is the first to provide a focus on the interrelationship of these two important topics demonstrating their synergies and providing insight into a new and innovative approach to managing sustainable tourism development. It considers the use of technology to reduce the negative impacts of tourism from both the demand and supply side perspectives. A critical review of a range of cutting edge technologies used by tourists and businesses to assess their usefulness in managing sustainable tourism development from the macro to the micro level is also discussed. It further integrates examples and practical applications to show how ICT can be an invaluable mechanism in the management of sustainable tourism development.
This cutting-edge volume provides a wealth of information on an important yet neglected subject. This book will be invaluable reading for students, researchers, academics and members of the tourism industry looking for new and innovate ways of fostering a more sustainable tourism industry.
Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality.
This research develops the proposition that Information and Communication Technology (ICT) can of... more This research develops the proposition that Information and Communication Technology (ICT) can offer an innovative approach to sustainable tourism development. ICT applications can play a critical role in managing the impacts of tourism and destination managers, amongst other key stakeholders, will find this research useful in helping to translate the theory of sustainable tourism into a workable reality for their destinations. This paper discusses and presents a conceptual version of the modified the Abernathy & Clark (1985) model in exploring and developing a new research domain of ICT and sustainable tourism development. A wide-ranging collection of ICT-based tools/applications is identified which can be used for the diverse aspects of the sustainable development of tourism.
The paper discusses an investigative study into the uses and applications of information and comm... more The paper discusses an investigative study into the uses and applications of information and communication technology for sustainable tourism development. It develops the proposition that use of such technologies can be a practical approach which destinations may use to mitigate some of tourism’s negative impacts. Adopting a destination-focused perspective and through the undertaking of a worldwide study, this research examined how ICT can be used in the management of sustainable tourism. It presents an array of ICT-based tools/applications for use by destination managers and discusses the opportunities in destination management for applying ICT to Sustainable Tourism Development.
Paper presented at EuroCHRIE 2013, 2013
The purpose of this paper is to examine what students’ value from their placement experiences. De... more The purpose of this paper is to examine what students’ value from their placement experiences. Despite the wealth of research on students’ expectations, perceptions and benefits of work experience there has been a limited focus on what students consider significant. Data was collected through interviews and a content analysis of placement visit reports. Findings revealed that students wanted a clear training plan, explicit expectations and seeing their contribution to the business.
Drive tourism: trends and emerging markets, 2010
Journal of Hospitality and Tourism Technology, 2014
Purpose– The aim of this research is to foreground information and communication technology (ICT)... more Purpose– The aim of this research is to foreground information and communication technology (ICT) as an innovative approach for sustainable tourism (ST) development of destinations. ICT is the technology required for information processing which facilitates data processing, information sharing, communication, searching and selection. This paper concentrates on the Abernathy and Clark model and its usefulness in applying ICT as innovative in managing ST.Design/methodology/approach– An online survey was administered to destination managers and to eTourism experts. Destination managers were selected as they were identified as the person responsible for the overall management of a Destination Management Organisation. eTourism experts were identified as someone who possesses special expertise, knowledge and skills on ICT applications to tourism and offered expertise on which ranged from such areas as electronic distribution, recommender systems, user-generated content, online communities...
International Journal of Hospitality Management
Services Marketing Quarterly
This research proposes private label branding as a strategy that can have a positive effect on gu... more This research proposes private label branding as a strategy that can have a positive effect on guest satisfaction and loyalty in hotels that cater to travelers seeking a special hotel experience. We test this using the well-established SERVQUAL model of service quality, based on a sample of guests in two hotels: a five-star luxury hotel (N=225) and a boutique hotel (N=101). The findings show that in the luxury hotel but not the boutique hotel, perception of a private label had a direct impact on loyalty, and an indirect impact on loyalty through its effect on guest satisfaction. The theoretical implications and recommendations for hoteliers based on the findings are discussed.
Research in Hospitality Management
This study examines brand personality as an approach to establish brand differentiation in the hi... more This study examines brand personality as an approach to establish brand differentiation in the highly competitive fast food sector. A modified brand personality scale proposed by Musante et al. (2008) was used to develop a questionnaire which was distributed to customers to assess their perceived brand personalities for three well known fast food restaurants-McDonald's, KFC and Subway. The results demonstrated that even though the overall perceived brand personality was different for all three brands, no individual personality dimension characterised any of the brands.
Current Issues in Tourism, 2016
Information Technology & Tourism, 2014
Information and Communication Technologies in Tourism 2010, 2010
The paper discusses an investigative study into the uses and applications of information and comm... more The paper discusses an investigative study into the uses and applications of information and communication technology for sustainable tourism development. It develops the proposition that use of such technologies can be a practical approach which destinations may use to ...
The paper discusses an investigative study into the uses and applications of information and comm... more The paper discusses an investigative study into the uses and applications of information and communication technology for sustainable tourism development. It develops the proposition that use of such technologies can be a practical approach which destinations may use to ...
Journal of Information Technology & Tourism published in August 2014
This paper introduces information and communication technologies as an innovative approach to man... more This paper introduces information and communication technologies as an innovative approach to managing sustainable tourism development from a des- tination management perspective. Specific attention is focused on the how desti- nation managers utilise the various forms of technology in addressing both the positive and negative impacts of tourism. Building on Hjalager’s (Tour Manag 18:35–41, 1997) analytical typology for sustainable tourism innovation, this research aims to advance tourism innovation research and demonstrate new uses of technology and the wider applications for sustainable tourism. Using a thorough literature review and primary research with destination managers, a collection of technology based tools and their uses were examined for sustainable tourism development and how these tools can foster destination innovativeness.
Journal of Hospitality and Tourism Technology, Mar 2014
Purpose – The aim of this research is to foreground information and communication technology (ICT... more Purpose – The aim of this research is to foreground information and communication technology (ICT) as an innovative approach for sustainable tourism (ST) development of destinations. ICT is the technology required for information processing which facilitates data processing, information sharing, communication, searching and selection. This paper concentrates on the Abernathy and Clark model and its usefulness in applying ICT as innovative in managing ST.
Design/methodology/approach – An online survey was administered to destination managers and to eTourism experts. Destination managers were selected as they were identified as the person responsible for the overall management of a Destination Management Organisation. eTourism experts were identified as someone who possesses special expertise, knowledge and skills on ICT applications to tourism and offered expertise on which ranged from such areas as electronic distribution, recommender systems, user-generated content, online communities, mobile technology, technology acceptance, tourism networks and Web 2.0. This was followed by semi-structured interviews.
Findings – These ICT tools were found to be innovative for information management and distribution for critical decision-making. Innovation was fostered through the use of ICT for ST by leading to a better understanding of the tourism product, monitoring, measuring and evaluating, forecasting trends, developing partnerships and engaging and supporting stakeholder relationships. ICT would provide novel ways of approaching marketing, energy monitoring, waste management, and communication for destinations.
Originality/value – This research is important in demonstrating the value that technology can have to ST and further develops the work on tourism innovation theory.
Journal of Hospitality, Leisure, Sport & Tourism Education, vol. 15, pp. 1-10., Jul 2014
This paper interprets students’ perceptions of how they utilise technology for their learning and... more This paper interprets students’ perceptions of how they utilise technology for their learning and the link to sustainability and employability. A focus group approach is adopted with final year undergraduate hospitality students at three academic institutions in the UK, Switzerland and UAE. Diverse perceptions of the relationship between learning activities, eLearning tools, sustainability and employability are revealed. Comparisons are examined to better understand students’ perceptions of eLearning tools for sustainability. This paper highlights students’ awareness of the role of technology in sustainability and employability and calls on educators to promote a more integrated and multi-disciplinary approach to curriculum design.
http://www.sciencedirect.com/science/article/pii/S1473837614000082
Sustainable development is a highly topical issue and is of critical importance to tourism as the... more Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality.
This opportune book is the first to provide a focus on the interrelationship of these two important topics demonstrating their synergies and providing insight into a new and innovative approach to managing sustainable tourism development. It considers the use of technology to reduce the negative impacts of tourism from both the demand and supply side perspectives. A critical review of a range of cutting edge technologies used by tourists and businesses to assess their usefulness in managing sustainable tourism development from the macro to the micro level is also discussed. It further integrates examples and practical applications to show how ICT can be an invaluable mechanism in the management of sustainable tourism development.
This cutting-edge volume provides a wealth of information on an important yet neglected subject. This book will be invaluable reading for students, researchers, academics and members of the tourism industry looking for new and innovate ways of fostering a more sustainable tourism industry.
Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality.
This research develops the proposition that Information and Communication Technology (ICT) can of... more This research develops the proposition that Information and Communication Technology (ICT) can offer an innovative approach to sustainable tourism development. ICT applications can play a critical role in managing the impacts of tourism and destination managers, amongst other key stakeholders, will find this research useful in helping to translate the theory of sustainable tourism into a workable reality for their destinations. This paper discusses and presents a conceptual version of the modified the Abernathy & Clark (1985) model in exploring and developing a new research domain of ICT and sustainable tourism development. A wide-ranging collection of ICT-based tools/applications is identified which can be used for the diverse aspects of the sustainable development of tourism.
The paper discusses an investigative study into the uses and applications of information and comm... more The paper discusses an investigative study into the uses and applications of information and communication technology for sustainable tourism development. It develops the proposition that use of such technologies can be a practical approach which destinations may use to mitigate some of tourism’s negative impacts. Adopting a destination-focused perspective and through the undertaking of a worldwide study, this research examined how ICT can be used in the management of sustainable tourism. It presents an array of ICT-based tools/applications for use by destination managers and discusses the opportunities in destination management for applying ICT to Sustainable Tourism Development.
Paper presented at EuroCHRIE 2013, 2013
The purpose of this paper is to examine what students’ value from their placement experiences. De... more The purpose of this paper is to examine what students’ value from their placement experiences. Despite the wealth of research on students’ expectations, perceptions and benefits of work experience there has been a limited focus on what students consider significant. Data was collected through interviews and a content analysis of placement visit reports. Findings revealed that students wanted a clear training plan, explicit expectations and seeing their contribution to the business.
Drive tourism: trends and emerging markets, 2010