Richard Tresidder | Sheffield Hallam University (original) (raw)

Papers by Richard Tresidder

This paper explores how the language of hospitality is shaped in contemporary marketing communica... more This paper explores how the language of hospitality is shaped in contemporary marketing communications. It traces an established global semiotic language of hospitality, and how a set of images and textual conventions have come to define both the hospitality industry and the hospitality experience in contemporary marketing practices. The ability to recognize and to understand the theoretical foundations of this language when utilized alongside traditional marketing creates a more holistic form of marketing practice. This paper puts forward the proposition that marketing is fundamentally a cultural activity that requires an in-depth understanding of its social and cultural foundations. It is only once this has been achieved that we can create effective and customized marketing campaigns that generate relevant meaning for the consumer.

The contribution of DBA research to management practice after the researcher has completed their ... more The contribution of DBA research to management practice after the researcher has completed their thesis requires further investigation. The evidence so far is based on small scale studies, often in the wider field of professional doctorates, rather than being specifically focused on the DBA as a management qualification. A pilot study of five DBA alumni from Sheffield Business School revealed a wide range of different impacts in the workplace, covering changes to their own practice, wider applications in their organisations/work with clients, producing materials for professional bodies/networks, publishing findings for a wider audience and use in teaching at universities or other education bodies. This suggests promising avenues for further research on the impact on management practice after completing the DBA. A large scale, international study does not seem to have been undertaken so far, and would enable a more detailed understanding of the role of the DBA in relation to changes in management practice to be obtained than has been hitherto achieved.

EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Hospitality & Society, 2018

The high levels of deviant behaviour within the hospitality sector have been an ongoing concern f... more The high levels of deviant behaviour within the hospitality sector have been an ongoing concern for many mangers and academics, with a clear recognition of the reputational, human and organizational costs of such behaviour. The traditional approach adopted by organizations and Human Resource Managers to counter deviant behaviour in the hospitality industry has focused around unsuccessful education programmes, while other authors offer alternate assessments of the industry's response to deviant behaviour. This conceptual article proposes that both the management and the study of deviant behaviour within the hospitality industry need to be contextualized within a temporal and spatial analysis of an employee's workaday lived experience. Through adopting Durkheim's discussions around time and space it is possible to identify four distinct temporal and spatial categories (the sacred, the mundane, the liminal and the profane); each of these categories can be seen to influence the behaviour of employees in different ways, even though they are part of the same time-space continuum. Thus, this article argues, from a theoretical framework, that to understand and manage deviant behaviour within the hospitality industry it is important to recognize that each category of time and space needs to be understood both in isolation and as part of a time-space continuum that surrounds the hospitality experience.

Contemporary Wine Studies, 2015

This innovative book offers a critical study of wine from social and cultural perspectives. The f... more This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls.

Hospitality & Society, 2011

This article introduces a social semiotic methodology for the analysis of hospitality marketing t... more This article introduces a social semiotic methodology for the analysis of hospitality marketing texts and explores the complexity of reading websites as a sign vehicle. The work also develops a social semiotic reading that locates the analysis within a conceptual framework, which underpins and directs the individual's interpretation process. This hermeneutically results in multiple readings and interpretations according to the individual's social, cultural and geographical knowledge. The conceptual framework that informs the reading and production of a semiotic discourse of hospitality draws from debates surrounding notions of consumption and identity, hospitality as a social and cultural construct, and recognizes that the marketing and interpretation of hospitality within contemporary society are both influenced by historical and ideological constructs. As such, the practice of hospitality needs to be not just understood in terms of its industrial significance, but also in terms of hospitality's significance to the culture and society that it reflects or is located within.

Journal of Hospitality Marketing & Management, 2014

This article explores the landscape of contemporary hospitality marketing, it is argued that the ... more This article explores the landscape of contemporary hospitality marketing, it is argued that the teaching and academic discussions which surround the subject area adopt a predominately positivistic approach, and that although important does not adequately reflect the nature of the industry or the products we offer. Hospitality marketing predominantly 'borrows' from other traditions that have been formulated around the economic theory orientated exchange perspective. Such a metrics oriented position, although significant in the formulation of marketing strategy does not reflect the complex experiential, non-tangible nature of the hospitality product. This article presents a culturally located philosophy that reflects the multifaceted nature of the industry, the philosophy is underpinned by three precepts that draw from a multidisciplinary theoretical framework to create the foundations of more subject specific approach to marketing that when weaved with traditional approaches can create a more effective and informed approach. Precept 1, argues that we must understand the nature of the hospitality product we are selling and the significance of this for the individual consumer; Precept 2, asserts that we need to understand the consumer, what knowledge, values and, resources they bring to the marketing process, to recognize that they are not un-reflexive organisms, but interactive participants who interpret, resist and find meaning within marketing communications; Precept 3, explores how marketers should be moral guardians and that we all have a responsibility for the impact marketing has on culture, society and the environment.

Journal of Travel & Tourism Marketing, 2010

... Prayag, G. 2009. Tourist's evaluations of destination image, satisfaction and future beh... more ... Prayag, G. 2009. Tourist's evaluations of destination image, satisfaction and future behavioural intentions—The case of Mauritius. Journal of Travel and Tourism Marketing , 26(8): 836–853. [Taylor & Francis Online], [Web of Science ®] View all references; Sturma, 199954. ...

International Journal of Sociology and Social Policy, 2010

PurposeThis paper aims to introduce a social semiotic methodology for the analysis of food market... more PurposeThis paper aims to introduce a social semiotic methodology for the analysis of food marketing and to explore the complexity of reading representations of food within promotional texts.Design/methodology/approachThe work develops a social semiotic reading of Marks & Spencer's promotional campaigns utilising images from television and web‐based campaigns. This reading is located within a conceptual framework that underpins and identifies the influences that direct the interpretation process and subsequent consumption patterns of the reader/consumer.FindingsBy analysing the relationship between food marketing and the consumer, it is possible to identify a language of food that has its meaning and significance embedded within both culture and society. It is argued that the individual hermeneutically interprets and negotiates this semiotic language of food to reach their individual understanding of food advertising.Research limitations/implicationsThe conceptual model presente...

Journal of Tourism and Cultural Change, 2014

This paper explores the idea that there is a new form of restaurant that requires definition reco... more This paper explores the idea that there is a new form of restaurant that requires definition recognition that if fulfills a significant role in contemporary tourism. The adoption of foraged foods frequently reflects the historical and cultural foundations of place; in this respect it is possible to adopt the French notion of 'Terroir' to conceptualize this new hospitality movement. The paper utilises Noma in Demark as a case study of this new gustatory movement and provides an exemplar of the terroir restaurant. The Terroir restaurant provides a space in which the diner can consume tangible elements of both culture and landscape, often this involves entry into constructed visceral 'Sensescape' where the dining experience becomes elevated to a higher level. The Terroir restaurant provides the tourist with a gustatory concept and philosophy that moves far beyond the notion of food as fuel, to one that is underpinned by a geographical and cultural aesthetic that reinforces the consumers 'being in the world' and their individual identities.

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and cri... more Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

This paper explorers how a language of hospitality is contained within contemporary marketing com... more This paper explorers how a language of hospitality is contained within contemporary marketing communications. This paper traces an established global semiotic language of hospitality, and how definable set of images and textual conventions have come to define both the hospitality industry and the hospitality experience within contemporary marketing practices. The ability to recognize and understand the theoretical foundations of this language when utilized alongside traditional marketing creates a more holistic form of marketing practice. This paper forwards the assertion that marketing is fundamentally a cultural activity that requires an in-depth understanding of the social and cultural foundations of the activity, and it is only once this has been achieved can we tailor and create effective marketing campaigns generates meaning and is understood and appreciated by the consumer.

This paper explorers how a language of hospitality is contained within contemporary marketing com... more This paper explorers how a language of hospitality is contained within contemporary marketing communications. This paper traces an established global semiotic language of hospitality, and how definable set of images and textual conventions have come to define both the hospitality industry and the hospitality experience within contemporary marketing practices. The ability to recognize and understand the theoretical foundations of this language when utilized alongside traditional marketing creates a more holistic form of marketing practice. This paper forwards the assertion that marketing is fundamentally a cultural activity that requires an in-depth understanding of the social and cultural foundations of the activity, and it is only once this has been achieved can we tailor and create effective marketing campaigns generates meaning and is understood and appreciated by the consumer.

Research themes for tourism, 2010

This chapter provides an overview of the ways in which the semiotics of tourism have evolved over... more This chapter provides an overview of the ways in which the semiotics of tourism have evolved over the past 25 years. It analyses why, unlike other areas of tourism studies, this has not developed as a subject area at the same pace. The chapter then goes on to suggest that the semiotics of tourism is still of great significance in contemporary tourism and can provide an in-depth understanding of the relationship between the image, the individual and the cultural and political representations of peoples and places within tourism texts, exploring how these reinforce both past and current discourses in tourism.

Journal of Sustainable Tourism

Post-disaster tourism is often perceived as a form of Dark Tourism associated with death, loss an... more Post-disaster tourism is often perceived as a form of Dark Tourism associated with death, loss and destruction. In Japan, the term Dark Tourism has gained significant prominence following the 2011 Great East Japan Earthquake and Tsunami. This paper focuses on a bottom-up community-led approach to post-disaster tourism development, located in the coastal area of Minamisanriku and labelled by the locals Blue Tourism. From its inception Blue Tourism incorporated non-dark activities which concentrated on the beauty of nature, social, environmental sustainability and the development of an enriched tourist experience. Its co-creational ethos helped transform some of the negative narratives of loss associated with Dark Tourism into positive accounts of communal renewal and hope. The paper highlight the limitations and appropriateness of Dark Tourism to post-disaster recovery and contributes new insights to the Community-based Tourism literature. We argue that this community-led approach is not Dark Tourism but a form of resilience which builds around local place-based practices and traditional community knowledge and, in so doing, it is capable of achieving sustainable disaster recovery and tourist satisfaction simultaneously.

Proceedings of the 2nd Annual International Conference on Tourism and Hospitality Research (THoR 2013), 2013

This paper explores how the language of hospitality is shaped in contemporary marketing communica... more This paper explores how the language of hospitality is shaped in contemporary marketing communications. It traces an established global semiotic language of hospitality, and how a set of images and textual conventions have come to define both the hospitality industry and the hospitality experience in contemporary marketing practices. The ability to recognize and to understand the theoretical foundations of this language when utilized alongside traditional marketing creates a more holistic form of marketing practice. This paper puts forward the proposition that marketing is fundamentally a cultural activity that requires an in-depth understanding of its social and cultural foundations. It is only once this has been achieved that we can create effective and customized marketing campaigns that generate relevant meaning for the consumer.

The contribution of DBA research to management practice after the researcher has completed their ... more The contribution of DBA research to management practice after the researcher has completed their thesis requires further investigation. The evidence so far is based on small scale studies, often in the wider field of professional doctorates, rather than being specifically focused on the DBA as a management qualification. A pilot study of five DBA alumni from Sheffield Business School revealed a wide range of different impacts in the workplace, covering changes to their own practice, wider applications in their organisations/work with clients, producing materials for professional bodies/networks, publishing findings for a wider audience and use in teaching at universities or other education bodies. This suggests promising avenues for further research on the impact on management practice after completing the DBA. A large scale, international study does not seem to have been undertaken so far, and would enable a more detailed understanding of the role of the DBA in relation to changes in management practice to be obtained than has been hitherto achieved.

EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Hospitality & Society, 2018

The high levels of deviant behaviour within the hospitality sector have been an ongoing concern f... more The high levels of deviant behaviour within the hospitality sector have been an ongoing concern for many mangers and academics, with a clear recognition of the reputational, human and organizational costs of such behaviour. The traditional approach adopted by organizations and Human Resource Managers to counter deviant behaviour in the hospitality industry has focused around unsuccessful education programmes, while other authors offer alternate assessments of the industry's response to deviant behaviour. This conceptual article proposes that both the management and the study of deviant behaviour within the hospitality industry need to be contextualized within a temporal and spatial analysis of an employee's workaday lived experience. Through adopting Durkheim's discussions around time and space it is possible to identify four distinct temporal and spatial categories (the sacred, the mundane, the liminal and the profane); each of these categories can be seen to influence the behaviour of employees in different ways, even though they are part of the same time-space continuum. Thus, this article argues, from a theoretical framework, that to understand and manage deviant behaviour within the hospitality industry it is important to recognize that each category of time and space needs to be understood both in isolation and as part of a time-space continuum that surrounds the hospitality experience.

Contemporary Wine Studies, 2015

This innovative book offers a critical study of wine from social and cultural perspectives. The f... more This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls.

Hospitality & Society, 2011

This article introduces a social semiotic methodology for the analysis of hospitality marketing t... more This article introduces a social semiotic methodology for the analysis of hospitality marketing texts and explores the complexity of reading websites as a sign vehicle. The work also develops a social semiotic reading that locates the analysis within a conceptual framework, which underpins and directs the individual's interpretation process. This hermeneutically results in multiple readings and interpretations according to the individual's social, cultural and geographical knowledge. The conceptual framework that informs the reading and production of a semiotic discourse of hospitality draws from debates surrounding notions of consumption and identity, hospitality as a social and cultural construct, and recognizes that the marketing and interpretation of hospitality within contemporary society are both influenced by historical and ideological constructs. As such, the practice of hospitality needs to be not just understood in terms of its industrial significance, but also in terms of hospitality's significance to the culture and society that it reflects or is located within.

Journal of Hospitality Marketing & Management, 2014

This article explores the landscape of contemporary hospitality marketing, it is argued that the ... more This article explores the landscape of contemporary hospitality marketing, it is argued that the teaching and academic discussions which surround the subject area adopt a predominately positivistic approach, and that although important does not adequately reflect the nature of the industry or the products we offer. Hospitality marketing predominantly 'borrows' from other traditions that have been formulated around the economic theory orientated exchange perspective. Such a metrics oriented position, although significant in the formulation of marketing strategy does not reflect the complex experiential, non-tangible nature of the hospitality product. This article presents a culturally located philosophy that reflects the multifaceted nature of the industry, the philosophy is underpinned by three precepts that draw from a multidisciplinary theoretical framework to create the foundations of more subject specific approach to marketing that when weaved with traditional approaches can create a more effective and informed approach. Precept 1, argues that we must understand the nature of the hospitality product we are selling and the significance of this for the individual consumer; Precept 2, asserts that we need to understand the consumer, what knowledge, values and, resources they bring to the marketing process, to recognize that they are not un-reflexive organisms, but interactive participants who interpret, resist and find meaning within marketing communications; Precept 3, explores how marketers should be moral guardians and that we all have a responsibility for the impact marketing has on culture, society and the environment.

Journal of Travel & Tourism Marketing, 2010

... Prayag, G. 2009. Tourist's evaluations of destination image, satisfaction and future beh... more ... Prayag, G. 2009. Tourist's evaluations of destination image, satisfaction and future behavioural intentions—The case of Mauritius. Journal of Travel and Tourism Marketing , 26(8): 836–853. [Taylor & Francis Online], [Web of Science ®] View all references; Sturma, 199954. ...

International Journal of Sociology and Social Policy, 2010

PurposeThis paper aims to introduce a social semiotic methodology for the analysis of food market... more PurposeThis paper aims to introduce a social semiotic methodology for the analysis of food marketing and to explore the complexity of reading representations of food within promotional texts.Design/methodology/approachThe work develops a social semiotic reading of Marks & Spencer's promotional campaigns utilising images from television and web‐based campaigns. This reading is located within a conceptual framework that underpins and identifies the influences that direct the interpretation process and subsequent consumption patterns of the reader/consumer.FindingsBy analysing the relationship between food marketing and the consumer, it is possible to identify a language of food that has its meaning and significance embedded within both culture and society. It is argued that the individual hermeneutically interprets and negotiates this semiotic language of food to reach their individual understanding of food advertising.Research limitations/implicationsThe conceptual model presente...

Journal of Tourism and Cultural Change, 2014

This paper explores the idea that there is a new form of restaurant that requires definition reco... more This paper explores the idea that there is a new form of restaurant that requires definition recognition that if fulfills a significant role in contemporary tourism. The adoption of foraged foods frequently reflects the historical and cultural foundations of place; in this respect it is possible to adopt the French notion of 'Terroir' to conceptualize this new hospitality movement. The paper utilises Noma in Demark as a case study of this new gustatory movement and provides an exemplar of the terroir restaurant. The Terroir restaurant provides a space in which the diner can consume tangible elements of both culture and landscape, often this involves entry into constructed visceral 'Sensescape' where the dining experience becomes elevated to a higher level. The Terroir restaurant provides the tourist with a gustatory concept and philosophy that moves far beyond the notion of food as fuel, to one that is underpinned by a geographical and cultural aesthetic that reinforces the consumers 'being in the world' and their individual identities.

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and cri... more Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

This paper explorers how a language of hospitality is contained within contemporary marketing com... more This paper explorers how a language of hospitality is contained within contemporary marketing communications. This paper traces an established global semiotic language of hospitality, and how definable set of images and textual conventions have come to define both the hospitality industry and the hospitality experience within contemporary marketing practices. The ability to recognize and understand the theoretical foundations of this language when utilized alongside traditional marketing creates a more holistic form of marketing practice. This paper forwards the assertion that marketing is fundamentally a cultural activity that requires an in-depth understanding of the social and cultural foundations of the activity, and it is only once this has been achieved can we tailor and create effective marketing campaigns generates meaning and is understood and appreciated by the consumer.

This paper explorers how a language of hospitality is contained within contemporary marketing com... more This paper explorers how a language of hospitality is contained within contemporary marketing communications. This paper traces an established global semiotic language of hospitality, and how definable set of images and textual conventions have come to define both the hospitality industry and the hospitality experience within contemporary marketing practices. The ability to recognize and understand the theoretical foundations of this language when utilized alongside traditional marketing creates a more holistic form of marketing practice. This paper forwards the assertion that marketing is fundamentally a cultural activity that requires an in-depth understanding of the social and cultural foundations of the activity, and it is only once this has been achieved can we tailor and create effective marketing campaigns generates meaning and is understood and appreciated by the consumer.

Research themes for tourism, 2010

This chapter provides an overview of the ways in which the semiotics of tourism have evolved over... more This chapter provides an overview of the ways in which the semiotics of tourism have evolved over the past 25 years. It analyses why, unlike other areas of tourism studies, this has not developed as a subject area at the same pace. The chapter then goes on to suggest that the semiotics of tourism is still of great significance in contemporary tourism and can provide an in-depth understanding of the relationship between the image, the individual and the cultural and political representations of peoples and places within tourism texts, exploring how these reinforce both past and current discourses in tourism.

Journal of Sustainable Tourism

Post-disaster tourism is often perceived as a form of Dark Tourism associated with death, loss an... more Post-disaster tourism is often perceived as a form of Dark Tourism associated with death, loss and destruction. In Japan, the term Dark Tourism has gained significant prominence following the 2011 Great East Japan Earthquake and Tsunami. This paper focuses on a bottom-up community-led approach to post-disaster tourism development, located in the coastal area of Minamisanriku and labelled by the locals Blue Tourism. From its inception Blue Tourism incorporated non-dark activities which concentrated on the beauty of nature, social, environmental sustainability and the development of an enriched tourist experience. Its co-creational ethos helped transform some of the negative narratives of loss associated with Dark Tourism into positive accounts of communal renewal and hope. The paper highlight the limitations and appropriateness of Dark Tourism to post-disaster recovery and contributes new insights to the Community-based Tourism literature. We argue that this community-led approach is not Dark Tourism but a form of resilience which builds around local place-based practices and traditional community knowledge and, in so doing, it is capable of achieving sustainable disaster recovery and tourist satisfaction simultaneously.

Proceedings of the 2nd Annual International Conference on Tourism and Hospitality Research (THoR 2013), 2013