Dr. Vanishree Pabalkar | Symbiosis International University Pune India (original) (raw)

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Papers by Dr. Vanishree Pabalkar

Research paper thumbnail of Analyzing the consumer behavior and assessing influence of store loyalty in purchasing sportswear products

Indian Journal of Ecology, 2020

Research paper thumbnail of Enhanced Telecom Services for the new Generation

With the rapid advancement taking place in the telecom Sector, India will further witness some tr... more With the rapid advancement taking place in the telecom Sector, India will further witness some trends like rising use of tablets and data usage amongst the consumers as well as the service providers offering cloud services to enterprise customers. The tremendous deployment of 3G services act as a boon to service revenue for telecom companies across the Asia Pacific region. The growing awareness of the business models and tools developed on the promise of continued expansion of the subscriber base is neither sustainable, nor particularly profitable. The telecom markets are moving towards saturation in terms of penetration of addressable markets. Growth has to come from new and enhanced services and finding innovative ways to add more value to the existing customer base.

Research paper thumbnail of Impact of Esports on Sports Branding and Customer Awareness

Accompanying the popularity of high-performance computers, the amount of scholarly study focused ... more Accompanying the popularity of high-performance computers, the amount of scholarly study focused on organized, competitive gaming has steadily expanded. To date, user engagement analysis has primarily concentrated on in-game variables, but external influences, including game streams and game-centered communities, affect the intention to both play the game and make in-game transactions. In particular, a new medium for customer engagement is offered by the rise of professional gaming, known as esports. Many non-endemic conventional luxury companies have, however, avoided capitalizing on prospects for esports brand creation. This paper offers a literature analysis of the past and present literature on esports and sports marketing, resulting in the development of a figure representing the history of the esports endemic and non-endemic industry of esports brand use. This study examines the ability for esports to be a powerful element in recognizing both gaming intentions and spending mon...

Research paper thumbnail of Drivers of brand preference in SUV car segments in India

Indian Journal of Applied Research, Jul 1, 2013

Research paper thumbnail of Exploring of Consumer behavior towards fast food Industry: A Case study on Pune

Indian Journal of Applied Research, 2011

Research paper thumbnail of Implication of Technology on Economic Progress of Farmers: A Case of India

Asian Journal of Agriculture and Rural Development

This paper stresses the implication that technology has an important role in the economic progres... more This paper stresses the implication that technology has an important role in the economic progress of farmers. Analysis through the structural equation modelling reveals that technology has a high impact on a significant portion of the rural areas. With 150 respondents from the Osmanabad district of the state of Maharashtra this study focusses on two major reasons for adoption of agro technology. The initial schedule contained 116 items on various dimensions of self-motivation, external influences, social development, economic development, economic progress, health, and behavioral aspects. 90 items were retained. Since it is a multivariable study, confirmatory factor analysis and Structural Equation Modeling (SEM) are used in this study for data analysis in addition to parametric statistical tools. SPSS (20.0) and AMOS has been used for the same. It has been found that there is a correlation between technology and economic progress of farmers and that health consciousness has increa...

Research paper thumbnail of Impact of Social Media Advertising on Consumer's Health

Indian Journal of Public Health Research & Development

Research paper thumbnail of Purchasing power of farmers - Challenges and opportunities in Indian Agriculture

Asian Journal of Agriculture and Rural Development

Research paper thumbnail of SURVEILLANCE CAMERA ON CLOUD -CLOUD INTERNET STREAM RECORDER

Surveillance camera is used for recording on a continuous basis through 24/7. This enables one to... more Surveillance camera is used for recording on a continuous basis through 24/7. This enables one to trace the recordings of a specific incident that could have taken place in the past. This therefore acts a strong tool of witness for specific cases. The records, Hardware and Software obtained through these surveillance cameras are under the control of the Local bodies in the respective areas. Due to limited accessibility of Hardware through local bodies, the real time monitoring process does not actually happen. Therefore the need arises to put up the surveillance cameras on cloud, which would ensure the accessibility of the hardware from any given location. This can curtail many mishaps. Cloud Internet Stream Recorder functions similar to a Network video recorder. The line of difference sets in with the use of Hadoop file system and Map reduced technology. NVR and DVR technologies have become redundant, rather the process is faster and live through HDFS and map reduced functionality. With NVR and DVR, the image, video, audio and data streaming process which was a multi-layered with multiple devices.This process can be developed and escalated to the latest technology, wherein, the data streaming happens through cloud internet stream recorder with multi-layered and through a single device. This process requires changes in the network technology like file compression, image processing, encryption, web services etc. This would be on Network through HDFS and map reduced functionality.

Research paper thumbnail of Analyzing the consumer behavior and assessing influence of store loyalty in purchasing sportswear products

Indian Journal of Ecology, 2020

Research paper thumbnail of Enhanced Telecom Services for the new Generation

With the rapid advancement taking place in the telecom Sector, India will further witness some tr... more With the rapid advancement taking place in the telecom Sector, India will further witness some trends like rising use of tablets and data usage amongst the consumers as well as the service providers offering cloud services to enterprise customers. The tremendous deployment of 3G services act as a boon to service revenue for telecom companies across the Asia Pacific region. The growing awareness of the business models and tools developed on the promise of continued expansion of the subscriber base is neither sustainable, nor particularly profitable. The telecom markets are moving towards saturation in terms of penetration of addressable markets. Growth has to come from new and enhanced services and finding innovative ways to add more value to the existing customer base.

Research paper thumbnail of Impact of Esports on Sports Branding and Customer Awareness

Accompanying the popularity of high-performance computers, the amount of scholarly study focused ... more Accompanying the popularity of high-performance computers, the amount of scholarly study focused on organized, competitive gaming has steadily expanded. To date, user engagement analysis has primarily concentrated on in-game variables, but external influences, including game streams and game-centered communities, affect the intention to both play the game and make in-game transactions. In particular, a new medium for customer engagement is offered by the rise of professional gaming, known as esports. Many non-endemic conventional luxury companies have, however, avoided capitalizing on prospects for esports brand creation. This paper offers a literature analysis of the past and present literature on esports and sports marketing, resulting in the development of a figure representing the history of the esports endemic and non-endemic industry of esports brand use. This study examines the ability for esports to be a powerful element in recognizing both gaming intentions and spending mon...

Research paper thumbnail of Drivers of brand preference in SUV car segments in India

Indian Journal of Applied Research, Jul 1, 2013

Research paper thumbnail of Exploring of Consumer behavior towards fast food Industry: A Case study on Pune

Indian Journal of Applied Research, 2011

Research paper thumbnail of Implication of Technology on Economic Progress of Farmers: A Case of India

Asian Journal of Agriculture and Rural Development

This paper stresses the implication that technology has an important role in the economic progres... more This paper stresses the implication that technology has an important role in the economic progress of farmers. Analysis through the structural equation modelling reveals that technology has a high impact on a significant portion of the rural areas. With 150 respondents from the Osmanabad district of the state of Maharashtra this study focusses on two major reasons for adoption of agro technology. The initial schedule contained 116 items on various dimensions of self-motivation, external influences, social development, economic development, economic progress, health, and behavioral aspects. 90 items were retained. Since it is a multivariable study, confirmatory factor analysis and Structural Equation Modeling (SEM) are used in this study for data analysis in addition to parametric statistical tools. SPSS (20.0) and AMOS has been used for the same. It has been found that there is a correlation between technology and economic progress of farmers and that health consciousness has increa...

Research paper thumbnail of Impact of Social Media Advertising on Consumer's Health

Indian Journal of Public Health Research & Development

Research paper thumbnail of Purchasing power of farmers - Challenges and opportunities in Indian Agriculture

Asian Journal of Agriculture and Rural Development

Research paper thumbnail of SURVEILLANCE CAMERA ON CLOUD -CLOUD INTERNET STREAM RECORDER

Surveillance camera is used for recording on a continuous basis through 24/7. This enables one to... more Surveillance camera is used for recording on a continuous basis through 24/7. This enables one to trace the recordings of a specific incident that could have taken place in the past. This therefore acts a strong tool of witness for specific cases. The records, Hardware and Software obtained through these surveillance cameras are under the control of the Local bodies in the respective areas. Due to limited accessibility of Hardware through local bodies, the real time monitoring process does not actually happen. Therefore the need arises to put up the surveillance cameras on cloud, which would ensure the accessibility of the hardware from any given location. This can curtail many mishaps. Cloud Internet Stream Recorder functions similar to a Network video recorder. The line of difference sets in with the use of Hadoop file system and Map reduced technology. NVR and DVR technologies have become redundant, rather the process is faster and live through HDFS and map reduced functionality. With NVR and DVR, the image, video, audio and data streaming process which was a multi-layered with multiple devices.This process can be developed and escalated to the latest technology, wherein, the data streaming happens through cloud internet stream recorder with multi-layered and through a single device. This process requires changes in the network technology like file compression, image processing, encryption, web services etc. This would be on Network through HDFS and map reduced functionality.