Roshan David Pereira - Academia.edu (original) (raw)
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Papers by Roshan David Pereira
Journal of Management and Entrepreneurship, 2024
Global warming is often regarded as a paramount peril confronting the global community in contemp... more Global warming is often regarded as a paramount peril confronting the global community in contemporary times. The environmental conditions are changing, and calamities are transpiring in several directions. Furthermore, green product consumption has emerged as a prominent concern about environmentally conscious practices. There is a growing societal preoccupation with the preservation of the environment. Consumers can make a crucial effort by consuming environmentallyfriendly products. A multitude of studies have been completed in this domain, but only a limited number have been carried out within the Indian context. The study aims to ascertain determinants that influence the consumption of eco-friendly products among the youth demographic in India. Relevant literature informs the conceptualisation and construction of hypotheses. The intention to purchase green items was the dependent variable, and four independent factors-attitude, environmental concern, price, and ecolabelling-were examined against it. The questionnaire was utilised in alignment with prior scholarly investigations. The survey approach was employed to acquire the data. Two hundred and eighty-six data points were gathered from questionnaires and were distributed using convenience sampling to respondents who expressed a desire to consume environmentally friendly products. The data analysis was conducted using both SPSS V. 23 and AMOS-SEM. The study findings suggest attitude, environmental concern, and pricing significantly impact the need to purchase green products among youth in India. The results of this study will offer significant insights for green product marketers in developing efficient marketing strategies to broaden customer demographics.
Xavier Institute of Social Service (XISS), JHARKHAND JOURNAL OF DEVELOPMENT AND MANAGEMENT STUDIES, 2024
In this paper, the researchers attempt to study the young consumer’s perception and environmental... more In this paper, the researchers attempt to study the young consumer’s perception
and environmental knowledge towards green products and their effect on the
attitude and how it influences his/her intention to buy green products. By
examining the attitude towards green consumerism among the younger
generation, the researchers try to unveil the psychological drive behind their
eco-friendly preferences. Data was collected from 400 young respondents of
Bengaluru city and analysis was done using PLS-SEM. According to the study,
young consumers’ intentions to buy sustainable products are highly predisposed
by their perception of green products. Moreover, a favourable attitude toward
the purchase of eco-friendly products was developed in large part due to
environmental concerns. ‘Attitude’ played a mediator role between Perception,
Environmental knowledge, and the Intention. The findings reveal that the effect
of perception and environmental knowledge on the intention to purchase green
products was significantly mediated by attitude. The research endeavours to
contribute valuable insight to policymakers, marketers, and educators to promote
green consumerism and a sustainable environment.
Journal of Management and Entrepreneurship, 2024
Global warming is often regarded as a paramount peril confronting the global community in contemp... more Global warming is often regarded as a paramount peril confronting the global community in contemporary times. The environmental conditions are changing, and calamities are transpiring in several directions. Furthermore, green product consumption has emerged as a prominent concern about environmentally conscious practices. There is a growing societal preoccupation with the preservation of the environment. Consumers can make a crucial effort by consuming environmentallyfriendly products. A multitude of studies have been completed in this domain, but only a limited number have been carried out within the Indian context. The study aims to ascertain determinants that influence the consumption of eco-friendly products among the youth demographic in India. Relevant literature informs the conceptualisation and construction of hypotheses. The intention to purchase green items was the dependent variable, and four independent factors-attitude, environmental concern, price, and ecolabelling-were examined against it. The questionnaire was utilised in alignment with prior scholarly investigations. The survey approach was employed to acquire the data. Two hundred and eighty-six data points were gathered from questionnaires and were distributed using convenience sampling to respondents who expressed a desire to consume environmentally friendly products. The data analysis was conducted using both SPSS V. 23 and AMOS-SEM. The study findings suggest attitude, environmental concern, and pricing significantly impact the need to purchase green products among youth in India. The results of this study will offer significant insights for green product marketers in developing efficient marketing strategies to broaden customer demographics.
Xavier Institute of Social Service (XISS), JHARKHAND JOURNAL OF DEVELOPMENT AND MANAGEMENT STUDIES, 2024
In this paper, the researchers attempt to study the young consumer’s perception and environmental... more In this paper, the researchers attempt to study the young consumer’s perception
and environmental knowledge towards green products and their effect on the
attitude and how it influences his/her intention to buy green products. By
examining the attitude towards green consumerism among the younger
generation, the researchers try to unveil the psychological drive behind their
eco-friendly preferences. Data was collected from 400 young respondents of
Bengaluru city and analysis was done using PLS-SEM. According to the study,
young consumers’ intentions to buy sustainable products are highly predisposed
by their perception of green products. Moreover, a favourable attitude toward
the purchase of eco-friendly products was developed in large part due to
environmental concerns. ‘Attitude’ played a mediator role between Perception,
Environmental knowledge, and the Intention. The findings reveal that the effect
of perception and environmental knowledge on the intention to purchase green
products was significantly mediated by attitude. The research endeavours to
contribute valuable insight to policymakers, marketers, and educators to promote
green consumerism and a sustainable environment.