Zhenzhen Zhao | SKEMA Business School (original) (raw)
Papers by Zhenzhen Zhao
Mobile apps development has brought challenges and opportunities for companies to market their br... more Mobile apps development has brought challenges and opportunities for companies to market their brands and products through a new channel. This research identifies the strategies which should be considered by companies in branded apps design. We illustrate five business objectives: communication, customer relationship management, sales, product innovation and marketing research. A M-U-S-T Mix method is proposed to specify how mobile features (M), use of brand mention elements (U), social features (S) and type of applications elements (T) should be used to develop branded apps. The types of branded apps are classified as tool-centric, game-centric, social-centric, m-commerce-centric and design-centric apps. Extensive examples of branded apps are given to illustrate the best practice of these strategies.
Revue Française de Gestion, 2017
Cette étude porte sur une nouvelle pratique de crowdsourcing d’idées qui consiste à recourir simu... more Cette étude porte sur une nouvelle pratique de crowdsourcing d’idées qui consiste à recourir simultanément à la coopération et à la compétition (la « coopétition ») pour mobiliser la foule. Les auteurs présentent cette nouvelle approche et explorent, en mobilisant la théorie de l’interdépendance sociale, dans quelle mesure le principe de coopétition est appliqué dans ce contexte. À l’aide d’une étude empirique, ils montrent que les plateformes présentent pour l’essentiel des formes atténuées ou marquées de coopétition. Ils discutent les implications pratiques et théoriques de ces résultats.
Journal of Interactive Marketing, 2018
Http Www Theses Fr, May 2, 2012
2011 IEEE International Conference on Pervasive Computing and Communications Workshops (PERCOM Workshops), 2011
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 2010
2009 IEEE International Conference on Network Infrastructure and Digital Content, 2009
... zhenzhen.zhao@it-sudparis.eu, noel.crespi@it-sudparis.eu 2 Orange Labs, France Telecom R&... more ... zhenzhen.zhao@it-sudparis.eu, noel.crespi@it-sudparis.eu 2 Orange Labs, France Telecom R&D, Caen, France nassim.laga@orange-ftgroup ... The current research aims to foster the evolution from the absolutely successful UGC society to the user generated service (UGS) one ...
Lecture Notes in Computer Science, 2012
Lecture Notes in Computer Science, 2012
Proceedings of the 7th International Conference on Mobile and Ubiquitous Multimedia - MUM '08, 2008
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 2010
EURASIP Journal on Wireless Communications and Networking, 2010
Proceedings of the 12th International Conference on Information Integration and Web-based Applications & Services - iiWAS '10, 2010
Proceedings of the 13th International Conference on Information Integration and Web-based Applications and Services - iiWAS '11, 2011
Proceedings of the 13th International Conference on Information Integration and Web-based Applications and Services - iiWAS '11, 2011
In this paper we present the system design and rational for a novel activity-oriented social netw... more In this paper we present the system design and rational for a novel activity-oriented social networking site called Dig-Event. This system extends our previous work on event based consumer mashups and is inspired by research on popular social network applications. Dig-Event provides an open, social space for users to share events and discover the activity of mutual interest among social contacts like schoolmates, families, friends and colleagues. It allows users to share their activities to the customized social circle, conduct events by selecting activity-based gadgets, and socialize around them. The features of event recommendation and integration with existing social networks further boost the event socialization experience.
2009 IEEE International Conference on Network Infrastructure and Digital Content, 2009
Proceedings of the 6th International Conference on Ubiquitous Information Management and Communication - ICUIMC '12, 2012
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion - CSCW '12, 2012
ABSTRACT Traditional social networks socialize around the contents that have uploaded to these si... more ABSTRACT Traditional social networks socialize around the contents that have uploaded to these sites and discover interesting contents uploaded by others. In this demo we aim to explore the idea of activity-oriented social networks. We design a novel social networking site called Dig-Event (Do-it-together Event), where people are able to share events through calendar, while discover interesting events shared by others. Our demo has been inspired by previous research on calendaring and popular social network applications like Facebook and Google+. It allows users to share their activities to the customized social circle, conduct events by selecting activity-based gadgets. The features of event recommendation and integration with existing social networks further boost the event socialization experience.
Mobile apps development has brought challenges and opportunities for companies to market their br... more Mobile apps development has brought challenges and opportunities for companies to market their brands and products through a new channel. This research identifies the strategies which should be considered by companies in branded apps design. We illustrate five business objectives: communication, customer relationship management, sales, product innovation and marketing research. A M-U-S-T Mix method is proposed to specify how mobile features (M), use of brand mention elements (U), social features (S) and type of applications elements (T) should be used to develop branded apps. The types of branded apps are classified as tool-centric, game-centric, social-centric, m-commerce-centric and design-centric apps. Extensive examples of branded apps are given to illustrate the best practice of these strategies.
Revue Française de Gestion, 2017
Cette étude porte sur une nouvelle pratique de crowdsourcing d’idées qui consiste à recourir simu... more Cette étude porte sur une nouvelle pratique de crowdsourcing d’idées qui consiste à recourir simultanément à la coopération et à la compétition (la « coopétition ») pour mobiliser la foule. Les auteurs présentent cette nouvelle approche et explorent, en mobilisant la théorie de l’interdépendance sociale, dans quelle mesure le principe de coopétition est appliqué dans ce contexte. À l’aide d’une étude empirique, ils montrent que les plateformes présentent pour l’essentiel des formes atténuées ou marquées de coopétition. Ils discutent les implications pratiques et théoriques de ces résultats.
Journal of Interactive Marketing, 2018
Http Www Theses Fr, May 2, 2012
2011 IEEE International Conference on Pervasive Computing and Communications Workshops (PERCOM Workshops), 2011
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 2010
2009 IEEE International Conference on Network Infrastructure and Digital Content, 2009
... zhenzhen.zhao@it-sudparis.eu, noel.crespi@it-sudparis.eu 2 Orange Labs, France Telecom R&... more ... zhenzhen.zhao@it-sudparis.eu, noel.crespi@it-sudparis.eu 2 Orange Labs, France Telecom R&D, Caen, France nassim.laga@orange-ftgroup ... The current research aims to foster the evolution from the absolutely successful UGC society to the user generated service (UGS) one ...
Lecture Notes in Computer Science, 2012
Lecture Notes in Computer Science, 2012
Proceedings of the 7th International Conference on Mobile and Ubiquitous Multimedia - MUM '08, 2008
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 2010
EURASIP Journal on Wireless Communications and Networking, 2010
Proceedings of the 12th International Conference on Information Integration and Web-based Applications & Services - iiWAS '10, 2010
Proceedings of the 13th International Conference on Information Integration and Web-based Applications and Services - iiWAS '11, 2011
Proceedings of the 13th International Conference on Information Integration and Web-based Applications and Services - iiWAS '11, 2011
In this paper we present the system design and rational for a novel activity-oriented social netw... more In this paper we present the system design and rational for a novel activity-oriented social networking site called Dig-Event. This system extends our previous work on event based consumer mashups and is inspired by research on popular social network applications. Dig-Event provides an open, social space for users to share events and discover the activity of mutual interest among social contacts like schoolmates, families, friends and colleagues. It allows users to share their activities to the customized social circle, conduct events by selecting activity-based gadgets, and socialize around them. The features of event recommendation and integration with existing social networks further boost the event socialization experience.
2009 IEEE International Conference on Network Infrastructure and Digital Content, 2009
Proceedings of the 6th International Conference on Ubiquitous Information Management and Communication - ICUIMC '12, 2012
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion - CSCW '12, 2012
ABSTRACT Traditional social networks socialize around the contents that have uploaded to these si... more ABSTRACT Traditional social networks socialize around the contents that have uploaded to these sites and discover interesting contents uploaded by others. In this demo we aim to explore the idea of activity-oriented social networks. We design a novel social networking site called Dig-Event (Do-it-together Event), where people are able to share events through calendar, while discover interesting events shared by others. Our demo has been inspired by previous research on calendaring and popular social network applications like Facebook and Google+. It allows users to share their activities to the customized social circle, conduct events by selecting activity-based gadgets. The features of event recommendation and integration with existing social networks further boost the event socialization experience.