Adnan Khatri | Skyline University College (original) (raw)

Adnan Khatri

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Research paper thumbnail of Examining the variables that influence Consumers Buying Intentions towards Online Grocery: Evidence from UAE

Traditional grocery shopping has been the only option for UAE consumers to purchase groceries for... more Traditional grocery shopping has been the only option for UAE consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience.
The purpose of this dissertation is to explore which variables influence consumers buying intentions towards online groceries. Quantitative data has been collected from questionnaires to identify the degree of influence each variable has on consumers who chose to buy groceries online. Online grocery shopping is growing in popularity. Hence, this dissertation gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this dissertation could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.

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Research paper thumbnail of Examining the variables that influence Consumers Buying Intentions towards Online Grocery: Evidence from UAE

Traditional grocery shopping has been the only option for UAE consumers to purchase groceries for... more Traditional grocery shopping has been the only option for UAE consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience.
The purpose of this dissertation is to explore which variables influence consumers buying intentions towards online groceries. Quantitative data has been collected from questionnaires to identify the degree of influence each variable has on consumers who chose to buy groceries online. Online grocery shopping is growing in popularity. Hence, this dissertation gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this dissertation could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.

Bookmarks Related papers MentionsView impact

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