Zannie Voss | Southern Methodist University (original) (raw)

Papers by Zannie Voss

Academy of Management Proceedings

Research suggests that innovative firms outperform their competitors in terms of market share and... more Research suggests that innovative firms outperform their competitors in terms of market share and profitability (Leonard-Barton 1992), but empirical research to date has failed to consider fully the importance of aligning innovation and marketing strategies with external market characteristics. A key challenge is to develop an optimal level of innovation within a multiproduct portfolio that targets a multisegment market. From the firm’s perspective, the portfolio should balance exploration of new competencies with the exploitation of current competencies. From the market’s perspective, the portfolio should provide distinct and varied offerings that satisfy dynamic and heterogeneous markets. Achieving the appropriate balance of innovation within the product portfolio can influence firm performance directly and indirectly. A direct and immediate impact arises from matching the innovativeness of the firm’s current product portfolio with the characteristics of the marketplace and the firm’s target market segments. Product explo

This study examines how the organizational success of 113 nonprofit professional theatres was aff... more This study examines how the organizational success of 113 nonprofit professional theatres was affected when two topleaders responsible for different parts of the organization held divergent views about organizational identity. Focusing on five values that differentiate theatres, we find that leaders ’ disagreement about organizational identity was related to lower ticket revenues and lower net income, and that organizational performance was lowest when disagreement about identity was extreme. Although some findings suggest that minor identity disagreement between leaders may not hurt organizations, results generally support the perspective that leaders should actively promote a single identity. Key words: conflict management; organizational identity; organizational values; nonprofit arts industry The withdrawal of the donation was the latest of many tensions that have arisen since Lawrence M. Small became director of the Smithsonian two years ago. He has often clashed with curators ...

Journal of the Academy of Marketing Science, Jun 29, 2022

Cette recherche a pour objectif d'etudier les effets des decalages entre l'identite de l&... more Cette recherche a pour objectif d'etudier les effets des decalages entre l'identite de l'organisation et l'identite projetee - ruptures d'authenticite - sur la performance de l'entreprise et la reaction du consommateur. Cette etude examine la litterature sur le sujet, puis formule le cadre d'analyse et les hypotheses de la recherche. Celles-ci portent, d'une part sur les relations escomptees entre trois types de ruptures d'authenticite globale et trois reactions valorisees de consommateurs. Les elements methodologiques sont ensuite presentes : une etude empirique a ete menee avec pour objectif de tester le modele conceptuel dans le contexte de l'industrie du theâtre aux Etats-Unis. La conclusion expose et commente les resultats empiriques, critique des idees avancees au cours de l'etude, et trace les voies de recherche futures.

GCB - Gender and Consumer Behavior Volume, 2004

This white paper examines the distinguishing characteristics of arts organizations that primarily... more This white paper examines the distinguishing characteristics of arts organizations that primarily serve Asian American, African American, and Hispanic/Latino communities. The study is designed to provide insights, based on measurable data, about the operating contexts and unique challenges that these organizations face. Co-authored with Andrea Louie, Executive Director, Asian American Arts Alliance and Zenetta Drew, Executive Director, Dallas Black Dance Theatre, the goal of the white paper is to provide a more nuanced understanding of culturally specific organizations and to help establish a more equitable measure of their performance

Handbook of State Aid for Film, 2018

This chapter describes the dynamics and implications of government funding of the film industry o... more This chapter describes the dynamics and implications of government funding of the film industry of the United States. It first contextualizes the overall development and structure of public arts funding in the United States, followed by a discussion of how public monies impact on both commercial and nonprofit profit film industry players. Research focused on subnational cultural policies given the proportionally larger role that subnational governments have upon direct spending for the arts. We found that state-level public incentive schemes intended to lure film production have mixed results and, arguably, create more costs than benefits for states providing them. We conducted deeper analysis on the population of nonprofit film organizations using the theory of organizational ecology and data obtained from Southern Methodist University’s National Center for Arts Research. Results of the data analysis found California and New York to be centers for nonprofit film organizations, although 58% of nonprofit film organizations are based elsewhere. Population patterns also appeared to correspond with the emergence of state-level public funding programs, suggesting that public support for films can stimulate the birth of nonprofit film organizations.

Theatre Facts 2000 authors Zannie Giraud Voss, Glenn B. Voss and Christopher Shuff (with Hillary ... more Theatre Facts 2000 authors Zannie Giraud Voss, Glenn B. Voss and Christopher Shuff (with Hillary Jackson) have just published In Whom We Trust II: Theatre Governing Boards in 2001. Their report profiles our boards by age, gender, ethnicity and structure; defines our activities; and reflects our priorities. The report provides trustees and managing directors with a remarkable cross-section of useful benchmarks. For example, as Center Stage explores additional revenue sources, the statistics on trustee and individual giving not only suggest untapped opportunities but also realistic target dollar amounts. The report also begs some unsettling questions. Why, for example, do our boards spend so much energy making reports rather than engaging in activities surrounding the art?

How sex differences in perceptions influence

In a 2014 report, AAMD and the National Center for Arts Research (NCAR) found that a gender gap e... more In a 2014 report, AAMD and the National Center for Arts Research (NCAR) found that a gender gap existed in art museum directorships. We found that women held less than half of directorships, that the average female director's salary lagged behind that of the average male director, and that these phenomena were most persistent in the largest museums. Three years later, despite press attention and field-wide dialogue on the topic, the gender gap persists, although trends showing incremental gains in some areas of pay and employment representation deserve recognition

Conventional marketing wisdom holds that a customer orientation provides a firm with a better und... more Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to "ignore your customer" when developing new products. Building on the market orientation research stream, the authors examine the impact of three alternative strategic orientations—customer orientation, competitor orientation, and product orientation—on a variety of subjective and objective measures of performance in the nonprofit professional theater industry, which is marked by high rates of artistic innovation and largely unpredictable customer preferences. The results indicate that the association between strategic orientation and performance varies depending on the type of performance measure used. However, the most unambiguous re...

Organization Science, 2013

International Marketing Review, 2008

PurposeThe country‐of‐origin literature has focused mainly on tangible products and has neglected... more PurposeThe country‐of‐origin literature has focused mainly on tangible products and has neglected largely intangible services and products such as the arts. The objective of this study is to examine the impact that country of origin may have on consumer perceptions of artistic and cultural products and to explore the variables that explain how consumers form their perceptions of countries as producers of cultural products.Design/methodology/approachA survey was conducted among adult consumers in Australia, Canada, Italy, Switzerland, and the USA that assessed participants' perceptions of 16 countries with respect to their reputation for nine cultural products.FindingsThe results indicate that product‐country images in the arts are affected by country and product familiarity as well as consumers' openness to foreign cultures and home country bias. Countries more proximate to the participants' home country were also better evaluated, especially when the proximity factor pl...

Page 1. 1 Assessing citizens and visitors' awareness, sharing of meaning and engagement in Da... more Page 1. 1 Assessing citizens and visitors' awareness, sharing of meaning and engagement in Dallas Public Art Elisabetta Lazzaro* and Zannie Voss^ Southern Methodist University, Dallas Abstract ... 0.0% 45 to 54 years 15.0% Craft 0.9% 55 to 64 years 16.8% Sales 5.6% ...

Managing the Cultural Business, 2020

What factors make up a community's arts vibrancy, and which cities possess them? While the co... more What factors make up a community's arts vibrancy, and which cities possess them? While the complex mixture of attributes is a large puzzle to piece together, it is increasingly sought after by civic leaders, funders and policy makers. As a contribution to this growing interest, we have undertaken an analytical assessment of arts vibrancy across U.S. cities and developed the Arts Vibrancy Index, a set of data-based indices that highlight metropolitan areas whose arts and culture scenes pulsate with vigor and activity in a variety of ways

This paper relates an ongoing research project that focuses on service support objects. The objec... more This paper relates an ongoing research project that focuses on service support objects. The objective is to examine the changing nature of support objects, with an emphasis on how consumers interact with these objects outside of the consumption encounter. Specifically, we strive to shed light on how consumers interact with the mundane objects of the service experience that are paid for by the firm but used outside of the consumption encounter. First, we examine service support objects and the strategies employed to maximize their effectiveness. Second, using an ethnographic approach, we present findings with respect to preliminary data. Finally, we conclude with implications of how to manage services objects and offer a framework for this discussion.

SSRN Electronic Journal

This study examines the effects of local competition on product innovation and performance in loc... more This study examines the effects of local competition on product innovation and performance in local versus traded markets, with empirical evidence from the performing arts sector. Local markets feature locally produced and consumed offerings and consistent patterns of competitive density. Traded markets feature non-local economic exchanges that create revenue flows from one geographic market to another and divergent levels of competitive density. High levels of competitive density create intense rivalry in the local market, which fosters product innovation and success in traded markets. By explicitly accounting for these countervailing effects, conceptually and empirically, this study offers fresh insights into equivocal findings regarding the effects of competitive concentration. The results offer compelling evidence that competitive density in the performing arts has a positive effect on product innovation, an increasingly positive effect on traded market performance, and negative effects on local market performance attributable to competitive rivalry.