Flash Sales: 1996-2002 - Speed Force (original) (raw)

Following up on yesterday’s graph showing Flash Sales from 2001-2008, I did some more searching and found a site with figures going back to 1996. More importantly, this one also has relative rankings.

Sales — but not ranking — dropped heavily in 1996 and early 1997. Of course, this was in the middle of the speculator crash, so the entire comics industry was doing pretty badly at the time. (Also, the first issue in these stats might have been higher, since #119 was a Final Night tie-in.)

They stayed in the low-to-mid 40,000s for the next few years, during the Grant Morrison/Mark Millar run and the return of Mark Waid and Brian Augustyn. Highlights during this period include:

• #130, the first Morrison/Millar issue.
• #135, part of the “Three of a Kind” crossover with Green Lantern and Green Arrow.
• #1,000,000, part of the DC One Million crossover. Oddly, it didn’t jump much the previous month, when Waid and Augustyn returned with #142.
• Small spike for #150, conclusion of Chain Lightning and a milestone issue.
• Larger spike for #152, start of the Dark Flash saga.
• I’m not sure what made #157 catch on, unless it was the striking cover showing Linda’s grave.

Sales started dropping as soon as Waid and Augustyn wrapped up the main part of their run (#159), and the book went into a series of done-in-ones.

Geoff Johns took over for a 6-part arc, “Wonderland,” with #164. I was surprised to find that sales dropped through the whole arc, but DC decided to give him the regular gig anyway. They kept dropping through “Blood Will Run,” bottoming out with the conclusion in #174. Oddly enough, that was also the highest rated issue since he’d taken over. The next year and a half held steady around 30,000. And the post-2002 climb is shown in yesterday’s post.

This shows an interesting contrast to DC’s current tactic of changing the creative team every time sales come in lower than the month before.

Other Observations

These years also cover most of _Impulse_‘s 90-issue run. At the start of this period it was selling in the mid-to-low-30K range, dropped to around 20K in 1998, and down to 15K from 2000-2002.

This also includes the overlap period between regular Annuals and Secret Files.

For three months in 1999, there were four Flash-related books each month: Flash, Impulse, and the miniseries Flashpoint and Flash/Green Lantern: The Brave and the Bold. The latter miniseries outsold Flash for the first two months, then dropped below it for the next four issues.

The actual figures from CBGXtra appear after the cut.

The Numbers

Both these and the Beat figures are estimates, so you’ll notice in the overlap period of 2001-2002 they’re generally off by a couple thousand.

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