Privacy Notice (original) (raw)

You are a Third-Party User when you visit a page of a website or application of one of our Sportradar ad:s partners where Sportradar’s or our technology partners’ tags, pixels, other similar technology, or content products (widgets) (“Sportradar Technology”) are installed (“Partner Sites”). The Partner Sites belong to online publishers and partners who want to recommend relevant content to their readers or advertisers who want readers to view their content. As such, depending on the ad:s mechanisms in place, Sportradar will rely on consent of the user or legitimate interest in order to conduct its business activities in the context of ad:s.

For example, our Sportradar Technology is implemented on LAOLA1.at. If you click on LAOLA1.at’s privacy and cookie notices, you will see detailed information that enables you to read this Privacy Notice and our Cookie Notice.

If you would like to know more about the Sportradar ad:s solution, please click here: https://sportradar.com/sports-entertainment/ads-marketing-services/.

Please note that the definition of “children” is subject to local and national laws and may vary accordingly. As such, based on the information available to Sportradar, we do not knowingly or intentionally collect and process children’s data when visiting our Websites and/or Apps. If you believe we have inadvertently collected children’s personal data, please see Section 16 (How to Contact Us) and reach out to us. We will then delete the personal data as soon as possible.

a. What personal data we collect and Why

We use online identifiers such as UUIDs, IP address, and other usage information so that we can serve interesting content products and recommendations. Sportradar processes your personal data to provide you with the most relevant ads based on your interests. These ads will link a publisher’s website/app to an advertiser’s website/app.

• Unique User Identifier (UUID)

When as a Third-Party User you first visit a Partner Site (e.g., LAOLA1.at), Sportradar drops a cookie on your device in order to generate an UUID. We catalog and analyze the content you consume across Partner Sites. Our recommendations are based on: (i) your browsing history; (ii) similar browsing patterns of other Third-Party Users; (iii) recommendations that are generally popular with Sportradar’s audience at this time; and (iv) targeting requirements that may be provided or requested by advertisers. As an example, Sportradar may know that UUID 123 (which could be you on your mobile device on the LAOLA1.at website using Safari as your browser) likes to read sports news about Darts and that people who like to read about Darts will most probably also be interested in sports news about Beach Volleyball.

The UUID is a sequence of numbers and/or letters. This UUID attaches itself to your device and varies depending on which browser you use. In other words, Sportradar records a different UUID depending on which device and/or which browser you use when accessing the Partner Sites. For example, this means that you will have one UUID when you visit a Partner Site from your mobile phone using the browser Safari, and a different UUID when you visit a Partner Site from your iPad using the browser Safari. Sportradar will combine and consolidate a UUID from a mobile device (phone or tablet) from a browser that then accesses an application (or vice versa) from that same device.

Assigning an UUID allows Sportradar to associate the page views and clicks on Sportradar’s delivered ads from such UUID – all with the goal of providing interesting recommendations.

Apart from UUID, we also collect the following information from you:

• the internet protocol (IP) address of the device you are using
• cookie ID and other online user identifier(s)
• your device type (e.g., iPhone), your browser type (e.g., Chrome), your operating system (e.g., iOS), your screen resolution
• the language your browser is set to and/or used for our interactive features and respective contents on our Partner Sites
• the date and time of access of our Partner Sites
• your mouse movements, clicks, and location
• referring URLs and other information normally transmitted in HTTP requests (e.g., this information tells us where you arrived on our Partner Sites from)
• location data (country and region)
• information on how you use our Partner Sites (e.g., the web pages visited by you on our Partner Sites) and how you interact with our interactive features and respective contents on our Partner Sites.

The above information provides us with insights about how many Third-Party Users have visited a specific page on our Partner Sites on which the Sportradar Technology is present, how long each User stayed on that page, the type of content on that page they clicked on and how they generally engaged with that page. This information is only personal data when it is associated with a UUID.

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Third-Party Users” for a detailed list of cookies we use when you interact with Partner Sites where the Sportradar Technology is implemented.

If, for example, you load a webpage containing recommendations, the advertisers sponsoring the recommendations may place cookies on your device through redirects prior to arriving on the destination page of the recommendations or upon reaching the destination page. In such cases you will be subject to the advertisers’ privacy policies.

Sportradar advertisers implement the Sportradar pixel on their websites. Sportradar determines whether the user reaching the page where the pixel is installed has a Sportradar UUID. Sportradar further implements cookie sync with advertisers in order to be able to run retargeting advertising campaigns.

Data points such as page views and clicks that are connected to a particular UUID are retained for 3 (three) years. For example, if UUID 123 views a particular webpage on 31 December, 2017, on 1 September 2019 that information (i.e. the webpage view event) will no longer be part of UUID 123’s profile.

c. How we may disclose information

Sportradar does not disclose user segments with any third parties. However, we may disclose the UUID and other usage information with certain partners for the purpose of cookie syncing or based on technical requirements.

Recipients of Personal Data (Controllers)

Sportradar may disclose your personal data to advertising partners, for example:

Google LLC

Service: Google Ad Manager is an advertising service provided by Google LLC that allows us to run advertising campaigns in conjunction with external advertising networks. In order to get more information about Google’s use of data, please read How Google uses information from sites or apps that use our services or consult Google’s privacy policy.

Personal Data Processed: Online identifiers such as cookies and web beacons (including IP address).

Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA

Additionally, you can opt out from being tracked by various advertising networks by using Your Online Choices (http://www.youronlinechoices.com/).

For more information, please see also Section 8 (How We Disclose Your Personal Data) of this Privacy Notice.

d. Your rights

For more information, please see also Section 10 (What Data Protection Rights You Have) of this Privacy Notice.

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing a Third-Party User’s personal data is based on the lawful basis determined by each of our Partner Sites. Each Partner Site will rely on consent or legitimate interest. Please consult the applicable Partner Sites’ privacy policies for more information about their lawful basis. If a Partner is relying on consent, Sportradar will not drop a cookie on you if you have not provided consent on such Partner Site.

In addition, when Sportradar acts as data controller in the context of delivery of digital advertising on Partners Site via Sportradar ad:s demand-side platform (ad:s DSP), Sportradar rely on consent or legitimate interest as lawful basis as described below:

If you provide Sportradar consent, Sportradar processes your personal data for the following purposes:
– to store and/or access information on your device,
– to create profiles for personalized advertising,
– to use such profiles to select personalized advertising,
– to develop and improve our products and services.

In addition, Sportradar is relying on legitimate interest for the following purposes:
– to use limited data to select basic advertising,
– to measures advertising performance,
– to understand audiences through statistics,
– to ensure security, prevent and detect fraud, and fix errors,
– to deliver and present advertising.

When we act as a data controller, we conduct legitimate interest assessments where we rely on legitimate interest as a lawful basis to process your personal data, and this includes balancing our legitimate interests and your rights to privacy.

Your data protection rights include the ‘Right to Object’ to Sportradar collecting and processing your personal data, so long as the right applies in the context of the purposes and lawful basis for which we are collecting and processing your personal data. To exercise your ‘Right to Object to Processing’, please complete this form and we will normally revert back to you within one calendar month.