Carolyn Nicholson | Stetson University (original) (raw)

Papers by Carolyn Nicholson

Much has been written about efforts devoted to measuring the effectiveness of business school pro... more Much has been written about efforts devoted to measuring the effectiveness of business school programs (e.g., Farman and Jablonka 1990). Clearly, significant effort has been devoted to the task of assessment. Earning and maintaining AACSB accreditation, along with responding to critics of dated curricula, have been driving forces in assessing outcomes. A glance at assessment in the marketing department, on the other hand, tells a dramatically different tale. Although journals provide guidance for teaching and curriculum, assessment efforts at the program or major level have received significantly less attention. Anecdotally, assessment initiatives seem to be trickling down to the department level very slowly. In spite of major initiatives at the school and university level, specific goals and core competencies in marketing programs are rarely enumerated (Shank, Adams, and Beasley 1998), much less assessed. Although limited research on assessment within marketing programs exists (e.g...

Frontiers: The interdisciplinary journal of study abroad, Nov 18, 2022

We conduct an exploratory study about study abroad programs in business schools. In a small sampl... more We conduct an exploratory study about study abroad programs in business schools. In a small sample, we find satisfaction with the study abroad experience is positively related to participants' reported willingness to accept jobs that require international travel and jobs that require international work collaboration. Additionally, students who developed relationships during their study abroad were more likely to evaluate the experience positively, indicating that fostering relationships is an important factor for study abroad leaders to consider. We also employed homesickness as an exploratory variable, finding that expected homesickness is negatively related to expected satisfaction with study abroad experiences, which may explain some reluctance to study and work abroad.

Experiential education has been used successfully in management classes for years but integrating... more Experiential education has been used successfully in management classes for years but integrating it into other disciplines has been a challenge for those attempting to do so. A principles of marketing course could be seen as nothing more than a series of lectures followed up by multiple choice exams. In the current paper two strategies for using experiential projects in a principles of marketing course are discussed. Each of these experiential based classes allows the student to take basic marketing terms and turn them into a full semester project with implications for product, price, promotion and distribution. The final project is one the students feel connected with, and a presentation that is enjoyable for both professor and student.

The reality of academic dishonesty is not a new topic in the academic literature, and the advanta... more The reality of academic dishonesty is not a new topic in the academic literature, and the advantages and disadvantages of using multimedia technology in the classroom to enhance teaching and learning processes have been fairly well explored. However, the effects of more recent advances in technology, such as classroom management software, e-mail technology, and the widespread use of Instant Messaging, have not been investigated to date. Spurred by recent evidence of a relationship between cheating in college and acts of dishonesty in the workplace and the fact that academic cheating appears to be more common among business school students, this Interactive Session was developed. The session will focus on two primary goals: first, to identify how new advances in technology are creating opportunities for cheating and, second, to develop an action plan to encourage academic honesty among students in schools of business.

Marketing Education Review, 2005

This research reports two studies of marketing programs in AACSB-accredited business schools. In ... more This research reports two studies of marketing programs in AACSB-accredited business schools. In the first study, marketing area coordinators report their usage of specific outcomes assessments tools in a self-report, open-ended measure. Results indicate that few programs are employing a range of assessments to gather necessary data from students, alumni, and potential employers. In a separate, follow-up study, area coordinators respond to AACSB core competencies using a weighted gap analysis approach. The flexibility and usefulness of the analysis, the Curriculum Action Index, is discussed in light of the identified needs from Study I for increased assessment of marketing program outcomes.

Journal of Education for Business, 2009

... CAROLYN Y. NICHOLSON MICHELLE DeMOSS STETSON UNIVERSITY DELAND, FLORIDA ... It is reflected i... more ... CAROLYN Y. NICHOLSON MICHELLE DeMOSS STETSON UNIVERSITY DELAND, FLORIDA ... It is reflected in the context of courses, in expectations of ethical student conduct (and repercussions for unethical behaviors), in the communication from faculty and deans, in the ...

Journal of Education for Business, 2005

... MICHELLE DEMOSS CAROLYN Y. NICHOLSON Stetson University Deland, Florida A ... Mintu andLozada... more ... MICHELLE DEMOSS CAROLYN Y. NICHOLSON Stetson University Deland, Florida A ... Mintu andLozada (1993), along with Ahna and Bancroft (1992), contend that support and encouragement of faculty research related to environmental issues will expand student exposure to ...

sbaweb.wayne.edu

This paper describes exploratory research on Business students' satisfaction with their academic ... more This paper describes exploratory research on Business students' satisfaction with their academic experiences. Herein, we report on the development of the Business Student Satisfaction Inventory (BSSI). Using data from 545 business students, we explore underlying factors of student satisfaction and validate the BSSI. Exploratory and confirmatory factor analyses yielded 17 items reflecting four factors: Quality of Business Education Outcomes, Quality of School Climate, Quality of Advising, and Quality of Computer Resources. Validation tests and implications for usage of the BSSI are discussed. This paper has relevance to ABSEL experiential educators since quality delivery of learning services and student satisfaction remain core matters of significance in experiential learning.

International Journal of Research in Marketing, 2006

This empirical paper explores economic and social origins of relational governance. Previous empi... more This empirical paper explores economic and social origins of relational governance. Previous empirical research has provided substantial support for the positive relationship between exchange hazards (such as transaction specific assets or decision uncertainty) and relational governance. In contrast, we use transaction cost economics to argue that exchange hazards might limit the use of relational governance when power asymmetry exists within a marketing channel. Moreover, from a sociological perspective, a governance mechanism is not determined solely by initial exchange conditions; the process in which the interorganizational exchange emerges and develops also influences it. We argue that the social contact that occurs through inter-organizational communication not only is a critical determinant of relational governance, but it also may moderate opportunism arising from exchange hazards, thus increasing the establishment of relational governance. Overall, the empirical results support our hypotheses.

The Mediating Role of Communication in Interorganizational Channels Shibin Sheng James R. Brown C... more The Mediating Role of Communication in Interorganizational Channels Shibin Sheng James R. Brown Carolyn Y. Nicholson ABSTRACT. ... Theoret-Shibin Sheng is affiliated with the School of Business, Adelphi University, Garden City, NY 11530 (E-mail: sheng@adelphi.edu). ...

The Journal of Education for Business, 2004

In this article, the authors examine the key factors that influence student choice of a business ... more In this article, the authors examine the key factors that influence student choice of a business major and how business schools can help students make that choice more realistically. Investigating students at a regional university, the authors found that whereas those with better quantitative skills tended to major in accounting or finance, those with weaker quantitative skills tended to major in marketing and management. For adherence to the requirements for expanded assurance of learning (outcomes assessment) included in AACSB International's eligibility standards (2003), the authors suggest that schools of business provide their students with a clear statement of the opportunities and requirements in each business major.

Journal of Retailing, 1995

Journal of The Academy of Marketing Science, 2001

This article explores the important role of liking in the development of the buyer’s trust in the... more This article explores the important role of liking in the development of the buyer’s trust in the sales rep. The authors argue that liking’s role is richer and qualitatively different from that of the more cognitive antecedents of trust. They posit that many cognitive antecedents of trust operate mainly through liking. They argue that as the buyer-sales rep relationship matures, liking plays an even more important role in influencing trust. The authors empirically test a model delineating the mediating role of liking in developing trust. They find that when the relationship between the buyer and the sales rep is young, liking partially mediates the effect of similarity of business values and fully mediates the influence of frequency of personal interaction on trust. Moreover, as the buyer’s relationship with the rep ages, liking takes the foreground in trust development, while more cognitive antecedents recede into the background.

Journal of Product Innovation Management, 2001

Firms increasingly use cross-functional teams to develop new products, yet we know little about t... more Firms increasingly use cross-functional teams to develop new products, yet we know little about the processes that make teams excel. Although studies have focused on within-team processes like cooperation between and integration of individuals from various functional areas, some emerging literature suggests that the processes that make teams excel are richer and more complex than cooperation and integration. In order to capture the processes that lead to excellent market performance of new products, we introduce the concept of charged team behavior, the extent to which cross-functional product development teams are enthusiastically and jointly driven to develop superior new products. Charged team behavior captures not only the drive, commitment, and joy of team members, but also their collaborative behaviors to achieve an exceptional outcome.