Richard Haynes | University of Stirling (original) (raw)
Monographs by Richard Haynes
The fully revised and updated version of this classic text examines the link between three key ob... more The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.
Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.
For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.
Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
This critical study of intellectual property in the new media environment highlights the ways in ... more This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it's the blockbuster movie Harry Potter or successful children's television programme Bob the Builder.
The book focuses on:
The underlying importance of intellectual property rights to the media industry
The impact of digitalisation on the protection of copyright
The response of the music industry to digital distribution and copyright piracy
The strategic decisions of broadcasters to acquire sports rights
The importance of tertiary rights and their role in the television marketplace
The emergence of celebrity image rights
Issues of copyright and the Internet.
Through case studies, chapter-by-chapter exercises, further reading and selected Internet links Media Rights and Intellectual Property fills the need for a clear and concise guide for the media student not versed in the finer details of media law.
Football in the New Media Age analyzes the impact of media change on the football industry, drawi... more Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.
Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda.The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.
At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem.
This book provides an indepth study of football fanzine (fan magazine) culture in the UK and Euro... more This book provides an indepth study of football fanzine (fan magazine) culture in the UK and Europe. Football fanzines emerged in the mid-1980s and mushroomed in the early 1990s in an unprecedented explosion of literature written by supporters for supporters. After critically reviewing the existing discourses on football, predominantly a sociology of football hooliganism, it is agreed that a broader approach to the study of the game is necessary. This involves an ethnography of supporters and fanzine writers, and a textual study of fanzines which draws upon a unique archive of fan literature within the Manchester Institute for Popular Culture. Ten chapters address recent debates within popular cultural studies through the study of football fanzine culture and incorporating a genealogy of football fanzines. It is suggested that through a discussion of various discourses on football writing, popular music, and youth culture, it is possible to trace the ontology of the alternative football fan network of the late 1980s and early 1990s. In conclusion, football fanzines are said to represent a culture of defence in a highly commercialized, media saturated society.
Papers by Richard Haynes
A review of contemporary changes in the relationship between the media and sport in Scotland
Sport, Media and Mega-Events, 2017
Routledge Handbook of Sport and New Media, 2012
Sport is simultaneously a global phenomenon and a local and personal one. It is simultaneously a ... more Sport is simultaneously a global phenomenon and a local and personal one. It is simultaneously a gigantic commercial business and a gigantic voluntary enterprise [ ] Sport fulfils all of these conflicting roles in global society through a multi-layered and mutually dependent relationship with the media and other commercial interests. There is no simple definition of what modern sport stands for and therefore no simple solutions to its many problems. Mihir Bose, (2012) The Spirit of the Game: How sport made the modern world, page 570. Introduction: Asking the right questions of networked media sport Sport has long been a medium through which marketing communications have sought to capture an audience for commercial services and goods, and for participation in a sport itself. Nineteenth century sports newspapers and pamphlets carried advertising for the latest tonic for a healthy body, or the latest innovation in lawnmower technology to enable the suburban upper middle classes to have pristine lawns for tennis and croquet. Victorian and Edwardian sports administrators took to using pseudonyms as they engaged in early forms of sports journalism, in an effort to both inform and persuade their public about the wonders of their sport or to lobby for changes in the organisation or rules of the game (Vamplew, 2004). Media relations have therefore always formed an aspect of sport, and the historical connection between sport, communications and what we now understand as the promotional industries of advertising, marketing and public relations is both long and strongly interlocked with the operational activities of most sports administrators, teams, leagues', governing bodies, athletes and associated agencies.
Review of Dick Booth, Talking of Sport: The Story of Radio CommentaryOutput Type: Book Revie
International Review for the Sociology of Sport, Nov 27, 2012
The aim of this article is to understand how the online sport journalism in Spain manufactures co... more The aim of this article is to understand how the online sport journalism in Spain manufactures conflict narratives on Real Madrid versus Barcelona football matches. The clásico has been frequently framed as a clash between two national identities that goes beyond its sportive dimension. Following Whannel's concept of 'vortextuality'in relation to 'celebrity culture'and Boyle's concept of 'quote culture', and by means of a case study, this paper challenges the presumed national identity approach in journalistic discourse and ...
International Journal of The History of Sport, 2010
Based on original archive research, including papers held in the BBC Written Archives Centre, and... more Based on original archive research, including papers held in the BBC Written Archives Centre, and interviews with those involved, this paper analyses the historical importance for the BBC of the 1948 games as the first publicly televised Olympics. In particular, the paper addresses the management of operations by the Head of Outside Broadcasting at the BBC, Seymour Joly de Lotbiniere. De Lotbiniere had been an important figure in the development of outside broadcasting commentaries during the inter-war period and was given the task of organizing the radio and television coverage of the London games in 1948. The paper examines the technical, operational and ideological issues raised by the event for the BBC and its legacy for the development of live televised outside broadcasts from sport. The analysis suggests the BBC's ability to host international broadcasters became a matter of prestige and its forays into television a sign of its emerging post-war modernity.We believe that ...
Peter Bramham and Stephen Wagg (eds) The New Politics of Leisure and Pleasure: Basingstoke: Palgrave Macmillan., Nov 30, 2010
Chapter 4 is about the politics of television programming -an increasingly popular, almost defini... more Chapter 4 is about the politics of television programming -an increasingly popular, almost defining, leisure activity in Western societies over the last 60 years and the subject of often vexed political-cultural debate throughout that time. When television ownership expanded in the 1950s, it was regarded by some as a threat to literacy and civilised values. Many looked to public service broadcasting to safeguard these values. But the deregulation of broadcasting in many countries in the 1980s and 1990s opened television up to the market and, in the process, transformed the business of making television programmes. Many now decry the proliferation of TV gardeners, cooks, property renovators and talent contests. Others praise the greater choice and more truly democratic nature of contemporary television. This chapter assesses the cultural consequences of the deregulation of television.
This article uses the phenomenological method to explain how Twitter has changed the nature of sp... more This article uses the phenomenological method to explain how Twitter has changed the nature of sport media relations. The research was based on semistructured interviews with 18 Canadian and U.S. sport media professionals having an average 16 yr of experience. This exploratory study uses the lived experience of sport media professionals to identify 3 clusters that help explain how Twitter has changed the nature of sport media relations: media landscape, "mechanical" job functions, and sport media relations. The results of this research are significant because they help explain how the practices and norms related to the role of sport media relations are changing as a result of Twitter. This research presents a new argument: that Twitter has flattened the sport hierarchy and could be considered the most influential social-media platform in sport today.
The aim of this article is to understand how the online sport journalism in Spain manufactures co... more The aim of this article is to understand how the online sport journalism in Spain manufactures conflict narratives on Real Madrid versus Barcelona football matches. The clásico has been frequently framed as a clash between two national identities that goes beyond its sportive dimension. Following Whannel's concept of 'vortextuality' in relation to 'celebrity culture' and Boyle's concept of 'quote culture', and by means of a case study, this paper challenges the presumed national identity approach in journalistic discourse and frames the rivalry as a narrative dispute between their main characters. Contrary to the common belief, the results suggest the self-sufficiency of the sporting competition to create conflict and the comparatively minor role the social context plays in media narratives.
The fully revised and updated version of this classic text examines the link between three key ob... more The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.
Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.
For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.
Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
This critical study of intellectual property in the new media environment highlights the ways in ... more This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it's the blockbuster movie Harry Potter or successful children's television programme Bob the Builder.
The book focuses on:
The underlying importance of intellectual property rights to the media industry
The impact of digitalisation on the protection of copyright
The response of the music industry to digital distribution and copyright piracy
The strategic decisions of broadcasters to acquire sports rights
The importance of tertiary rights and their role in the television marketplace
The emergence of celebrity image rights
Issues of copyright and the Internet.
Through case studies, chapter-by-chapter exercises, further reading and selected Internet links Media Rights and Intellectual Property fills the need for a clear and concise guide for the media student not versed in the finer details of media law.
Football in the New Media Age analyzes the impact of media change on the football industry, drawi... more Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.
Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda.The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.
At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem.
This book provides an indepth study of football fanzine (fan magazine) culture in the UK and Euro... more This book provides an indepth study of football fanzine (fan magazine) culture in the UK and Europe. Football fanzines emerged in the mid-1980s and mushroomed in the early 1990s in an unprecedented explosion of literature written by supporters for supporters. After critically reviewing the existing discourses on football, predominantly a sociology of football hooliganism, it is agreed that a broader approach to the study of the game is necessary. This involves an ethnography of supporters and fanzine writers, and a textual study of fanzines which draws upon a unique archive of fan literature within the Manchester Institute for Popular Culture. Ten chapters address recent debates within popular cultural studies through the study of football fanzine culture and incorporating a genealogy of football fanzines. It is suggested that through a discussion of various discourses on football writing, popular music, and youth culture, it is possible to trace the ontology of the alternative football fan network of the late 1980s and early 1990s. In conclusion, football fanzines are said to represent a culture of defence in a highly commercialized, media saturated society.
A review of contemporary changes in the relationship between the media and sport in Scotland
Sport, Media and Mega-Events, 2017
Routledge Handbook of Sport and New Media, 2012
Sport is simultaneously a global phenomenon and a local and personal one. It is simultaneously a ... more Sport is simultaneously a global phenomenon and a local and personal one. It is simultaneously a gigantic commercial business and a gigantic voluntary enterprise [ ] Sport fulfils all of these conflicting roles in global society through a multi-layered and mutually dependent relationship with the media and other commercial interests. There is no simple definition of what modern sport stands for and therefore no simple solutions to its many problems. Mihir Bose, (2012) The Spirit of the Game: How sport made the modern world, page 570. Introduction: Asking the right questions of networked media sport Sport has long been a medium through which marketing communications have sought to capture an audience for commercial services and goods, and for participation in a sport itself. Nineteenth century sports newspapers and pamphlets carried advertising for the latest tonic for a healthy body, or the latest innovation in lawnmower technology to enable the suburban upper middle classes to have pristine lawns for tennis and croquet. Victorian and Edwardian sports administrators took to using pseudonyms as they engaged in early forms of sports journalism, in an effort to both inform and persuade their public about the wonders of their sport or to lobby for changes in the organisation or rules of the game (Vamplew, 2004). Media relations have therefore always formed an aspect of sport, and the historical connection between sport, communications and what we now understand as the promotional industries of advertising, marketing and public relations is both long and strongly interlocked with the operational activities of most sports administrators, teams, leagues', governing bodies, athletes and associated agencies.
Review of Dick Booth, Talking of Sport: The Story of Radio CommentaryOutput Type: Book Revie
International Review for the Sociology of Sport, Nov 27, 2012
The aim of this article is to understand how the online sport journalism in Spain manufactures co... more The aim of this article is to understand how the online sport journalism in Spain manufactures conflict narratives on Real Madrid versus Barcelona football matches. The clásico has been frequently framed as a clash between two national identities that goes beyond its sportive dimension. Following Whannel's concept of 'vortextuality'in relation to 'celebrity culture'and Boyle's concept of 'quote culture', and by means of a case study, this paper challenges the presumed national identity approach in journalistic discourse and ...
International Journal of The History of Sport, 2010
Based on original archive research, including papers held in the BBC Written Archives Centre, and... more Based on original archive research, including papers held in the BBC Written Archives Centre, and interviews with those involved, this paper analyses the historical importance for the BBC of the 1948 games as the first publicly televised Olympics. In particular, the paper addresses the management of operations by the Head of Outside Broadcasting at the BBC, Seymour Joly de Lotbiniere. De Lotbiniere had been an important figure in the development of outside broadcasting commentaries during the inter-war period and was given the task of organizing the radio and television coverage of the London games in 1948. The paper examines the technical, operational and ideological issues raised by the event for the BBC and its legacy for the development of live televised outside broadcasts from sport. The analysis suggests the BBC's ability to host international broadcasters became a matter of prestige and its forays into television a sign of its emerging post-war modernity.We believe that ...
Peter Bramham and Stephen Wagg (eds) The New Politics of Leisure and Pleasure: Basingstoke: Palgrave Macmillan., Nov 30, 2010
Chapter 4 is about the politics of television programming -an increasingly popular, almost defini... more Chapter 4 is about the politics of television programming -an increasingly popular, almost defining, leisure activity in Western societies over the last 60 years and the subject of often vexed political-cultural debate throughout that time. When television ownership expanded in the 1950s, it was regarded by some as a threat to literacy and civilised values. Many looked to public service broadcasting to safeguard these values. But the deregulation of broadcasting in many countries in the 1980s and 1990s opened television up to the market and, in the process, transformed the business of making television programmes. Many now decry the proliferation of TV gardeners, cooks, property renovators and talent contests. Others praise the greater choice and more truly democratic nature of contemporary television. This chapter assesses the cultural consequences of the deregulation of television.
This article uses the phenomenological method to explain how Twitter has changed the nature of sp... more This article uses the phenomenological method to explain how Twitter has changed the nature of sport media relations. The research was based on semistructured interviews with 18 Canadian and U.S. sport media professionals having an average 16 yr of experience. This exploratory study uses the lived experience of sport media professionals to identify 3 clusters that help explain how Twitter has changed the nature of sport media relations: media landscape, "mechanical" job functions, and sport media relations. The results of this research are significant because they help explain how the practices and norms related to the role of sport media relations are changing as a result of Twitter. This research presents a new argument: that Twitter has flattened the sport hierarchy and could be considered the most influential social-media platform in sport today.
The aim of this article is to understand how the online sport journalism in Spain manufactures co... more The aim of this article is to understand how the online sport journalism in Spain manufactures conflict narratives on Real Madrid versus Barcelona football matches. The clásico has been frequently framed as a clash between two national identities that goes beyond its sportive dimension. Following Whannel's concept of 'vortextuality' in relation to 'celebrity culture' and Boyle's concept of 'quote culture', and by means of a case study, this paper challenges the presumed national identity approach in journalistic discourse and frames the rivalry as a narrative dispute between their main characters. Contrary to the common belief, the results suggest the self-sufficiency of the sporting competition to create conflict and the comparatively minor role the social context plays in media narratives.
Contemporary sport is both a sophisticated and complex international business and a mass particip... more Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
The General Post Office (GPO) Film Unit sat at the creative epicentre of Britain in the 1930s. It... more The General Post Office (GPO) Film Unit sat at the creative epicentre of Britain in the 1930s. It nurtured a vital crop of artistic talent, built a forum for a new kind of cinematic address and created Britain's first self-consciously national cinema. In 2011, UNESCO added its work to the UK Memory of the World Register, recognising its status as part of Britain's cultural heritage.
Elements of the GPO Film Unit's story are well known: John Grierson's development of documentary cinema; the influence of Mass Observation and Surrealism on its cinematic vision; the Watt–Auden–Britten collaboration Night Mail. The Projection of Britain: A History of the GPO Film Unit brings together primary materials and critical appraisals to revisit, re-contextualise and revitalise these seminal moments in British cinema. Here, the insights of an archivist, a musicologist, a design historian, a sports historian, a geographer and a postman – among others – have been edited into a rich critical archaeology of a compelling moment in cinematic history. Interspersed with these essays are primary materials – memoirs, magazine articles, posters and government documents – that detail everything from Alberto Cavalcanti's vision for the documentary movement to a claim for the clothes Humphrey Jennings lost while shooting on location.
In recent years there has been a resurgence of interest in the GPO Film Unit and its work, on the big screen, in DVD boxsets and on the web. The Projection of Britain ties together the Unit's diverse artistic, historical and cultural threads into an essential one-stop resource. Provocative, imaginative and ambitious, this expansive study is the definitive companion to an extraordinary episode in cinematic history.
Chapter 4 is about the politics of television programming -an increasingly popular, almost defini... more Chapter 4 is about the politics of television programming -an increasingly popular, almost defining, leisure activity in Western societies over the last 60 years and the subject of often vexed political-cultural debate throughout that time. When television ownership expanded in the 1950s, it was regarded by some as a threat to literacy and civilised values. Many looked to public service broadcasting to safeguard these values. But the deregulation of broadcasting in many countries in the 1980s and 1990s opened television up to the market and, in the process, transformed the business of making television programmes. Many now decry the proliferation of TV gardeners, cooks, property renovators and talent contests. Others praise the greater choice and more truly democratic nature of contemporary television. This chapter assesses the cultural consequences of the deregulation of television.
The televising of cricket in Britain began in the pioneering days of broadcasting during the inte... more The televising of cricket in Britain began in the pioneering days of broadcasting during the inter-War period. In a contemporary context the relationship between television and sport is now so well ingrained that it is difficult to imagine one without the other, as the income from rights fees and the exposure of sponsors and advertisers through the small screen drives the professional sports economy. This article traces a specific narrative of the early coverage of Test and County Cricket in England. Based on archival evidence held by the MCC and the BBC the article outlines how the marriage of television and cricket as a spectator sport tentatively began in 1938 and 1939, and then developed more formally in the decade after the Second World War. The history of negotiations over access to cricket, first with the public service broadcaster the BBC, and subsequently by commercial television, known as Independent Television (ITV) from 1955, reveals the origins of rights fees to sport and how competition for exclusive coverage led to regulatory intervention to ensure fairness between broadcasters. The relationship between the MCC and the County cricket clubs is explored in the context of managing the balance between television as commercial opportunity and as a threat to attendance at matches.