Heinz Don | The College of Saint Rose (original) (raw)
Uploads
Papers by Heinz Don
s Since early 1900s, theme park has gradually evolved into a major type of tourist attraction. Fo... more s Since early 1900s, theme park has gradually evolved into a major type of tourist attraction. For certain location, it is the main reason for visitations. Design and construction of such successful theme park requires outstanding creativity, and professional knowledge of logistics and operational requirements. These, however, can easily drive the development of new parks into product oriented rather than market oriented establishments. While it is difficult and premature to draw any conclusion on whether it is appropriate or preferred, there seems to be crucial to understand more about the desires, requirements and preferences of the guests. After all, it is the satisfaction level of the guest that determines their visit and re-visit propensity. It is also important to take note that once the park is built, alternations will be difficult and costly. Another consideration given to the study is that while the existing literature on theme park is rather scant, knowledge about the oriental markets are even less available. On top of this, the market is undergoing a process of changes. One of which would be the aging of the population which indicated the necessity to approach an elder group of visitors and to satisfy the needs and wants of this adult non-family group. For this conference, an exploratory study is used to identify the key attributes for a theme park to be successful and experience that is preferred. It would adopt a qualitative approach and employ in-depth interview as the major mode for data collection.
s Since early 1900s, theme park has gradually evolved into a major type of tourist attraction. Fo... more s Since early 1900s, theme park has gradually evolved into a major type of tourist attraction. For certain location, it is the main reason for visitations. Design and construction of such successful theme park requires outstanding creativity, and professional knowledge of logistics and operational requirements. These, however, can easily drive the development of new parks into product oriented rather than market oriented establishments. While it is difficult and premature to draw any conclusion on whether it is appropriate or preferred, there seems to be crucial to understand more about the desires, requirements and preferences of the guests. After all, it is the satisfaction level of the guest that determines their visit and re-visit propensity. It is also important to take note that once the park is built, alternations will be difficult and costly. Another consideration given to the study is that while the existing literature on theme park is rather scant, knowledge about the oriental markets are even less available. On top of this, the market is undergoing a process of changes. One of which would be the aging of the population which indicated the necessity to approach an elder group of visitors and to satisfy the needs and wants of this adult non-family group. For this conference, an exploratory study is used to identify the key attributes for a theme park to be successful and experience that is preferred. It would adopt a qualitative approach and employ in-depth interview as the major mode for data collection.