Promotional offers policy - Advertising Policies Help (original) (raw)
Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Promotional offers, also known as promotions, are credits that can be added to your account when you meet any necessary criteria. Google or its partners will occasionally offer promotions to encourage new advertisers to get started with Google Ads or motivate existing advertisers to attain new goals. Learn more About Google Ads promotional offers.
What's the policy?
Promotional offers are selectively distributed through marketing communications or the Promotions page for existing advertisers. Promotional offers aren’t available by request. Criteria for promotions varies, and you must meet all the qualifying requirements of the promotion to receive the credit to your account.
Most offers require you to meet certain criteria before the credit will show up in your account. The terms and conditions for each promotion can vary by location or by promotion. Make sure that you check the terms that came with your promotion for details about your offer.
You’ll also need to have entered billing details in your account to use your credit. Keep in mind that promotional credits can only be used towards advertising. If you cancel your account before spending the entire credit, the remaining balance can't be refunded. You can manage your promotions on the Promotions page in your Google Ads account.
Examples of promotion terms (non-exhaustive):
- While most offers need to be applied at sign up, others need to be applied within 14 days after you first create your Google Ads account.
- Existing advertiser promotions need to be applied within the timeframe outlined in the promotion Terms and Conditions.
- Google cannot accept or replace expired promotional offers. Expired promotional offers can’t be reactivated or modified.
- Google can’t provide promotional offers retroactively.
- Promotional offers work differently with different payment settings, such as automatic or manual payments.
- In order to use most promotional offers, your account needs to meet certain criteria. The terms and conditions for each offer vary by promotion, so make sure that you check the details in the promotional material.
- The terms and conditions for each offer vary by promotion, so make sure that you check the details in the promotional material.
Examples of acceptable and unacceptable promotional offer use (non-exhaustive):
| Acceptable promotional offer use | Unacceptable promotional offer use |
|---|---|
| Opening a new Google Ads account and then using a promotional credit that you see on the Google Ads homepage | Selling Google Ads promotional credits Using more than one promotional credit per customer |
What happens if I violate this policy?
Account suspension
An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more About Google Ads policy account suspensions.
Was this helpful?
How can we improve it?